Sell equipment online

Start, run, and grow your equipment business

Get the training, tools, and support you need to build the equipment business you’ve always wanted.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

Everything you need to sell equipment

Free resources

Learn at your own pace with on-demand courses from Shopify Academy, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online equipment store that reflects your unique brand with over 70 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your equipment store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Shopify support is available 24/7, no matter which plan you're on. You'll also have access to help docs, webinars, blog posts, and online courses to guide you along the way for your equipment business encounters.

Learn more about selling equipment

To sell equipment online, you first have to decide on the types of equipment you want to sell and your targeted audience. Once you decide that, you can create a Shopify store, customize it, then add quality images and descriptions in minutes. You can upload photos and write descriptions of your equipment, customize your store from a range of themes, and start selling right away.
Shopify makes it easy to build and manage your online store. When you host your website on Shopify, you gain control over a complete content management system with full blogging features, mobile commerce readiness, and 100+ payment gateways to receive payment from any location around the world.
Yes, you can sell equipment on Shopify. Shopify makes it possible to manage your inventory and automatically stop selling products when they’re out of stock. You can also offer your customers different variations of your equipment to further distinguish their value and similarity with competitor products.
How to price your equipment depends on the type of equipment you’re selling. But the best practice is to analyze your competitors and calculate your costs using Shopify’s free profit margin calculator.
One good example of an online equipment store is Recovery For Athletes, a Shopify-powered fitness equipment store.

Powerful apps

Showcase your equipment with professionally edited photos or build customer loyalty with rewards programs. With over 6000 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your equipment online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For equipment businesses at every stage and size

$1 for your first month

Basic

Shopify

For small teams

Card rates starting at

2.7% + 30¢ USD online
2.5% + 10¢ USD in person
1% 3rd-party payment providers

Try for free

$1 for your first month

Advanced

As your business scales

Card rates starting at

2.5% + 30¢ USD online
2.4% + 10¢ USD in person
0.6% 3rd-party payment providers

Try for free

Start your equipment business with Shopify today

Try Shopify free for 3 days, and explore all the tools and services you need to start, run, and grow your business.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

Discover how Shopify can help you do more with your business—no matter what you sell.

Sell clothes Sell t-shirts Sell jewelry Sell handmade crafts Sell shoes Sell art

Sell accessories Sell action figures Sell antiques Sell aquariums Sell audiobooks Sell autographs Sell baby clothes Sell backpacks Sell bags Sell baked goods Sell bamboo Sell batteries Sell beads Sell bed frames Sell bedding Sell beds Sell belts Sell bikes Sell binoculars Sell blankets Sell books Sell boots Sell bows Sell bracelets Sell bras Sell bread Sell bricks Sell building materials Sell buttons Sell cabinets Sell cakes Sell calendars Sell candles Sell candy Sell canvas Sell caps Sell carpet Sell CBD Sell cell phone accessories Sell ceramics Sell chairs Sell chargers Sell children's books Sell chips Sell chocolates Sell christmas trees Sell cleaning products Sell coats Sell coffee Sell collectibles Sell cologne Sell comic books Sell cookbooks Sell cookies Sell makeup and cosmetics Sell costumes Sell crochet Sell cupcakes Sell desks Sell diapers Sell dinnerware Sell dog food Sell dog treats Sell dolls Sell donuts Sell doors Sell drawing Sell dresses Sell drinks Sell dryers Sell earrings Sell books and ebooks Sell electronics Sell equipment Sell essential oils Sell eyelashes Sell fabric Sell film Sell fishing rods Sell flags Sell flowers Sell food Sell fragrances Sell friendship bracelets Sell furniture Sell gadgets Sell games Sell gemstones Sell glass Sell glasses Sell glitter Sell gloves Sell grandfather clocks Sell greeting cards Sell grills Sell guitars Sell hair extensions Sell handbags and purses Sell hard drives Sell hardware Sell hats Sell heels Sell honey Sell hoodies Sell ice cream Sell ink Sell irons Sell jackets Sell jeans Sell kayaks Sell keys Sell lamps Sell leather Sell leggings Sell license plate frames Sell lighting Sell lingerie Sell lip gloss Sell luggage Sell lumber Sell magazines Sell magnets Sell mannequins Sell marbles Sell mattresses Sell meat Sell memorabilia Sell metal Sell microphones Sell microscopes Sell mobiles Sell model trains Sell moss Sell movie posters Sell mugs Sell music Sell nails Sell necklaces Sell nuts Sell origami Sell ornaments Sell paint Sell paintings Sell palettes Sell paper Sell pencils Sell pens Sell perfume Sell phone cases Sell stock photography and images Sell pillows Sell pine cones Sell planners Sell plants Sell plastic Sell plates Sell plywood Sell pools Sell popcorn Sell portraits Sell postcards Sell posters Sell press on nails Sell prints Sell projectors Sell purses Sell puzzles Sell quilts Sell recipes Sell records Sell religious items Sell rings Sell robots Sell rocks Sell roller skates Sell roofing Sell rugs Sell saddles Sell salt Sell sand Sell sandals Sell scarves Sell school supplies Sell scooters Sell scrubs Sell sculptures Sell seafood Sell seeds Sell shampoo Sell shapewear Sell signage Sell signs Sell silverware Sell skateboards Sell slime Sell snacks Sell sneakers Sell snowboards Sell soaps Sell socks Sell software Sell solar panels Sell spices Sell stained glass Sell stamps Sell stationery Sell statues Sell stuffed animals Sell succulents Sell sunglasses Sell surfboards Sell swimwear Sell tables Sell tapestry Sell tarot cards Sell tea Sell telescopes Sell tents Sell ties Sell tiles Sell tools Sell toys Sell truffles Sell turnips Sell tutorials Sell uniforms Sell vegetables Sell wallets Sell wallpaper Sell wardrobes Sell watches Sell water Sell weights Sell wheels Sell wigs Sell wire Sell wood Sell wreaths Sell yachts Sell yarn

Sell equipment online

Start, run, and grow your equipment business

Everything you need to sell equipment

Free resources

Professional tools

Smart marketing

Award-winning support

Learn more about selling equipment

How do I sell equipment online?

Where can I sell equipment online?

Can I sell equipment on Shopify?

How do I price equipment?

What are some good examples of online equipment stores?

Powerful apps

Sell everywhere

Scalable pricing plans

Show Plan Prices as Pay yearly (save 25%)* Subscription Rate

Basic

Shopify

Advanced

Basic

Start your equipment business with Shopify today

Discover how Shopify can help you do more with your business—no matter what you sell.