You've got plans. Us too.

Try 3 days free, then $1/month for 3 months.
Pay yearly

Basic

$29/mo

For solo entrepreneurs

Try for free

Sell online, in person, and in AI chats

Card rates from 2.9% + 30¢ USD

AI assistant for commerce: content, insights, store tasks, and more

Millions of tokens

Earn up to $5,000 in credits

Grow

$79/mo

For small teams

Try for free

Everything in Basic

Card rates from 2.7% + 30¢ USD

Up to 5 staff accounts

Up to 87% off shipping

Earn up to $7,500 in credits

Advanced

$299/mo

For global reach

Try for free

Everything in Grow

Card rates from 2.5% + 30¢ USD

Up to 15 staff accounts

Live 3rd-party shipping rates

Tailor your store by region

Earn up to $10,000 in credits

Plus

from $2,300/mo

For complex businesses

Try for $399

Everything in Advanced

Card rates from 2.25% + 30¢ USD

Unlimited staff accounts

Fully customizable checkout

Up to 200 POS Pro locations

Sell wholesale/B2B

Priority 24/7 phone support

Compare all features

Always included

Checkout animation

World's best checkout

Get the checkout that converts 15% better on average than other platforms.

Store themes animation

Stunning store design

Spin up your store from a simple prompt or with a pre-built template.

Hi there!

How can I help?

Built-in assistant

Sidekick is your commerce-obsessed best friend, ready to help you sell.

Point of sale animation

Easy in-person sales

Sell from anywhere—your phone, a card reader, or the sales counter.

Multichannel integration animation

Every channel, one platform

Show up where shoppers scroll and search with multichannel integration.

But wait, there’s more

POS Pro

Add on

+$89/mo

For physical storefronts

Learn more

Level up your stores with:

  • Unlimited staff roles & permissions
  • In-store inventory management
  • In-store pickup & flexible delivery

Agentic

$0/mo

For selling in AI channels

Try for free
  • Add your products to Shopify's Catalog
  • Choose which AI channels to sell in
  • Only pay when you make a sale
  • Card rates from 2.9% + 30¢ USD online

Word on the street

“Shopify’s ever-improving platform has made it easy for FTC to manage orders, inventory, marketing and analytics in one easy-to-use place.”

—Kent Uyehara, Founder, FTC

Smiling store owner at a retail counter

$1.1 trillion

What millions of merchants have collectively made in sales on Shopify.

26 seconds

Every 26 seconds, an entrepreneur makes their first sale on Shopify.

Compare all features

BasicGrowAdvancedPlus
Try for free
Pricing
Pay monthly$39 USD/mo
Pay yearly (Save up to 25%)$29 USD/mo
Core features
Earn 1% back on all salesUp to $5,000 USD
Online storeFull-featured
Themes and templatesIncluded
Sell unlimited productsIncluded
World's best-converting checkoutIncluded
Agentic commerceIncluded
Sell on social and marketplacesIncluded
Sell in AI chatsIncluded
Shopify B2BUp to 3 catalogs
Inventory managementIncluded
Inventory locations10
Additional staff accountsNot included
Invite third-party collaboratorsIncluded
Sell and source products with Shopify CollectiveIncluded
200+ real-time reports, plus custom analyticsIncluded
24/7 supportLive chat
Free Shopify Academy coursesIncluded
In-person sales
Casual, in-person sales at pop-ups and eventsIncluded
POS Pro: Advanced tools for brick‑and‑mortar retailers$89/mo per location
AI features
Website builderIncluded
Millions of tokensIncluded
Sidekick, AI assistant for commerceIncluded
Accepting payments
Shopify PaymentsIncluded
Online standard card rates2.9% + 30¢
Online premium card rates3.5% + 30¢
Online international rates+ 1%
PayPal Wallet ratesStarting at 3.49% + 49¢
In-person card rates2.6% + 10¢
USDC rates2.9% + 30¢
In-person manual rates3.5% + 10¢
Third-party transaction fees2%
Built-in fraud analysis*Included
*Requires Shopify Payments
Hosting
Unlimited web hostingIncluded
Custom domain nameIncluded
Free SSL certificateIncluded
Marketing
Unlimited contactsIncluded
Create customer segmentsIncluded
Create email campaignsIncluded
Create SMS campaignsIncluded
Capture customer leadsIncluded
Chat with customersIncluded
Create marketing automationsIncluded
Abandoned checkout recoveryIncluded
Create and share discount codesIncluded
Sell gift cardsIncluded
Acquire customers risk-free with Shop CampaignsIncluded
Shipping
Shipping discountsUp to 87% off
Buy and print shipping labelsIncluded
Shipping insurance*Included
3rd-party calculated shipping ratesNot included
*Requires Shopify Payments
Marketplaces
Import unlimited orders from marketplacesIncluded
50 synced marketplace orders per monthFree
Over 50 synced marketplace orders1% up to $99/mo
Customization
Integrate with 1000s of appsIncluded
Checkout customizationLimited
Build custom apps using Shopify APIsLimited data access
API rate limitsStandard
Build headless storefronts1
Sell globally
Integrated translationsIncluded
Show prices in local currencies*Included
Localized selling with Shopify MarketsIncluded
Accept local payment methods*Included
Assign local domainsIncluded
Estimate and collect duties and taxesIncluded
*Requires Shopify Payments
Finance
Manage money with Shopify Balance¹2.29% earnings rate
Flexible growth funding through Shopify Capital²Included
Shopify Credit pay-in-full Visa® card³Up to 3% cashback
Schedule, pay, and manage bills with Shopify Bill PayIncluded
Tax
Automated sales tax calculationsIncluded
Tax liability trackingIncluded
Shopify Tax automated filingIncluded
VAT validation, exemptions, and invoicingIncluded
Advanced tax platform

Add on

Just for Plus
High volume checkoutNot included
Merchandise with Shopify Combined ListingsNot included
Optimize ads with Shopify AudiencesNot included
Free expansion storesNot included
Bot protectionNot included
Up to 500% higher API call limitsNot included
Test new features before launchNot included
Personalize store with custom functionsNot included
Custom user groupsNot included
Plus Certified appsNot included

FAQs

Turn plans into progress

3 days free Extend your trial for $1 Earn up to $10,000 in credits

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Shopify Bill Pay is provided by Melio

Shopify is a tech company, not a bank. We partner with Stripe Payments Company for money transmission services and account services with funds held at Fifth Third Bank N.A., Member FDIC. Shopify Balance Visa® Commercial cards are powered by Stripe and issued by Celtic Bank pursuant to a license from Visa U.S.A. Inc. All funding through Shopify Capital in the U.S. is issued by WebBank. Shopify Credit Visa® Commercial Credit cards are powered by Stripe and issued by Celtic Bank pursuant to a license from Visa U.S.A. Inc. See Issuing Bank Terms and Program Terms.

  1. The Balance earnings rate is a reward provided by Shopify and is not interest. The rate is variable, subject to change without notice, and accurate as of May 8, 2026. The reward accrues daily and is paid monthly in the form of a credit to your Balance account. ACH limits may apply. See Reward Terms. Stores on Shopify Plus are rewarded with 3.31%, and all other plans receive 2.29%.

  2. "Cashback" refers to rewards earned as a percentage discount on eligible purchases. Earn 3% cashback as a statement credit on up to US$250,000 of annual eligible purchases in your monthly top spend category—either marketing, fulfillment, or wholesale, and 1% cashback thereafter. Earn 1% cashback on the other two spend categories. Restrictions apply. See Program Terms for details. By default, you are opted in to paying your full statement balance by an automatic debit from your designated bank account within 1 month to avoid fees. You have the option to switch to making daily payments from your sales and take up to 10 months to pay your full statement balance, for a fee. If payment is not received in full within 10 months, a 2% monthly late fee will apply to your past-due balance.

  3. Offers to apply do not guarantee funding. Shopify Capital loans are repaid based on a percentage of daily sales. The maximum repayment term is 18 months, and 2 minimum payments apply. The actual time period within which the loan is repaid may be less than 18 months. Funds through Shopify Capital are added to your account in as little as two business days, if approved.