Plans & pricing

Start for free, then enjoy
your first month for $1

Choose the best plan for your business. Change plans as you grow.

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Show Plan Prices as Pay yearly (save 25%)* Subscription Rate

$1 for your first month

Basic

Most Popular

For solo entrepreneurs

Yearly subscription price $29 USD per month

Card rates starting at

  • 2.9% + 30¢ USD online
  • 2.6% + 10¢ USD in person
  • 2% 3rd-party payment providers

Standout features

  • Up to 77% shipping discount
  • 10 inventory locations
  • 24/7 chat support
  • Localized global selling (3 markets)
  • POS Lite
$1 for your first month

Shopify

For small teams

Yearly subscription price $79 USD per month

Card rates starting at

  • 2.7% + 30¢ USD online
  • 2.5% + 10¢ USD in person
  • 1% 3rd-party payment providers

Standout features

  • Up to 88% shipping discount and insurance
  • 10 inventory locations
  • 24/7 chat support
  • Localized global selling (3 markets)
  • 5 additional staff accounts
  • POS Lite
$1 for your first month

Advanced

As your business scales

Yearly subscription price $299 USD per month

Card rates starting at

  • 2.5% + 30¢ USD online
  • 2.4% + 10¢ USD in person
  • 0.6% 3rd-party payment providers

Standout features

  • Up to 88% shipping discount, insurance, 3rd-party calculated rates
  • 10 inventory locations
  • Enhanced 24/7 chat support
  • Localized global selling (3 markets) + add markets for $59 USD/mo each
  • 15 additional staff accounts
  • 10x checkout capacity
  • POS Lite
Available on a 1- or 3-year term

Plus

For more complex businesses

$2,300 USD per month

Card rates

Competitive rates for high-volume merchants

Standout features

  • Up to 88% shipping discount, insurance, 3rd-party calculated rates
  • 200 inventory locations
  • Priority 24/7 phone support
  • Localized global selling (50 markets)
  • Unlimited staff accounts
  • Customizable checkout with 40x capacity
  • 200 POS Pro locations with Shopify Payments
  • Sell wholesale/B2B

*Yearly discount available on select plans

Compare all plan features

   
Pricing and feature information for all Shopify plans
BasicShopifyAdvancedPlus
Pricing
Pay monthly
$39 USD/mo
$105 USD/mo
$399 USD/mo
Starting at$2,300 USD/moon a 3-year term
Pay yearly (Save up to 25%)*
$29 USD/mo*
$79 USD/mo*
$299 USD/mo*
Core features
Online store
Easily build an online store. Full features include product collections, informational pages, and blogs.
Full-featured
Full-featured
Full-featured
Full-featured
World's best-converting checkout
Equip your store with a world-class checkout that lets customers complete purchases with just one click.
Unlimited products
Sell as many products and services as you want.
Additional staff accounts
Let staff help you run your store and control who has permission to access info—from product pages to customer data.
5
15
Unlimited
Collaborator accounts
Give 3rd party designers, developers, and marketing experts limited access to your store. (Does not count toward staff account limits.)
Templates and themes
Easily create polished storefronts and customer messages with business-ready templates and themes.
Sales channels
Promote and sell your products everywhere: on social media, in online marketplaces, through customer chat, and more.
Inventory locations
Track inventory, fulfill orders, and sell products across multiple locations, including retail stores, warehouses, and pop-ups.
10
10
10
200
Analytics
Access 60+ reports to track your store performance or build custom reporting with flexible, real-time analytics.
24/7 support
Get round-the-clock access to the Shopify support team.
Live chat
Live chat
Enhanced live chat
Priority support by phone or live chat
Hosting and administration
Unlimited web hosting
Get fast load times and exceptional reliability for your store with unlimited bandwidth and storage.
Custom domain
Use your own existing domain, purchase one through Shopify, or use a free ".myshopify.com" domain.
Free SSL certificate
Get a free site security certificate to encrypt your online store's content and publish it securely.
Checkout capacity
Let more shoppers check out simultaneously during big sales events. Assign anyone who exceeds capacity to a waiting room queue.
Standard
Standard
10x
40x
In-person selling
Shopify POS Lite
A lightweight solution for casual selling at pop-ups and markets.
Shopify POS Pro (per location)
Everything POS Lite has to offer, plus faster workflows, more control over staff permissions, and in-depth inventory reporting tools.
$89/mo
$89/mo
$89/mo
20 locations included or 200 with Shopify Payments
Marketing
Unlimited contacts
Add unlimited contacts to your Shopify account.
Customer segmentation
Filter and group customers to find and reach exactly the right people.
Shopify Email
Create emails from scratch or from templates, send campaigns, automate emails, and report on results. First 10,000 emails are free each month, with volume discounts on additional emails for higher plans.
Shopify Forms
Attract, acquire, and convert new customers with our free lead capture solution.
Shopify Inbox
Convert more customers through chat, including automated messages.
Marketing automation
Engage customers at every stage of their journey with automated marketing flows. Use pre-made templates or build custom flows that suit your unique business.
Abandoned checkout recovery
Automatically send emails to customers who leave your store without completing checkout.
Discount codes
Offer your customers a fixed value, percentage, or shipping discount on products or collections.
Gift cards
Expand your current customer base and attract new customers by offering gift cards.
Shop Campaigns
Acquire customers at a cost you control with risk-free campaigns. You only pay when a customer converts.
Shopify Payments
Online standard card rates
Accept all major card brands automatically when your store launches.
2.9% + 30¢
2.7% + 30¢
2.5% + 30¢
Most competitive rates
Online premium card rates
Premium includes commercial, corporate, and business cards and all cards issued by American Express.
3.5% + 30¢
3.3% + 30¢
3.1% + 30¢
Most competitive rates
Online International card rates
+ 1%
+ 1%
+ 1%
Most competitive rates
In-person card rates
2.6% + 10¢
2.5% + 10¢
2.4% + 10¢
Most competitive rates
In-person manual credit/debit transaction rates
3.5% + 10¢
3.5% + 10¢
3.5% + 10¢
Most competitive rates
Third-party transaction fees if not using Shopify Payments
Third-party transaction fees are charges that apply if you use a third-party provider.
2%
1%
0.6%
0.2%
Fraud analysis
When you use Shopify Payments, get a built-in analysis feature that flags potentially fraudulent orders.
Shopify Shipping
Shipping discount
Competitive shipping rates from DHL Express, UPS, or USPS.
up to 77%
up to 88%
up to 88%
up to 88%
Shipping labels
Buy shipping labels individually or in bulk through Shopify Payments. Print shipping labels using a standard printer.
USPS small-package discounts
Get discounted rates for smaller/lighter packages with USPS Parcel Select Cubic® and USPS Priority Mail Cubic®.
Shipping insurance
Get up to $200 coverage with each eligible Shopify Shipping label (requires Shopify Payments).
3rd-party calculated shipping rates
Show calculated rates with your own account or third-party apps at checkout.
Additional paid service
Shopify Marketplace Connect
Connect and list products
Connect and list your Shopify products on all supported marketplaces.
Import marketplace orders
Import unlimited orders from marketplaces to Shopify.
First 50 Shopify-synced orders
Each month, get 50 marketplace orders from Shopify-synced listings for free.
More than 50 Shopify-synced orders
Get additional orders from Shopify-synced listings for a 1% transaction fee (up to a total maximum of $99 USD per month).
1% up to $99/mo
1% up to $99/mo
1% up to $99/mo
1% up to $99/mo
Customization
3rd party app integrations
Manage your unique business with a vast selection of compatible apps.
Ecommerce automations
Automate manual tasks, build workflows, and grow your business with the first built-in ecommerce automation platform.
Custom apps
Build apps using Shopify APIs. For added customization, get API access to personally identifiable information (PII), including customer names, addresses, phone numbers, and email.
Limited data access (no PII)
Full data access
Full data access
Full data access
API rate limits
Power your custom or 3rd party apps with flexible integrations.
Standard
Standard
Up to 2x on select APIs
Up to 10x on select APIs
Headless storefronts
Build a custom storefront with Hydrogen, Shopify’s React-based toolkit and deploy on Oxygen, Shopify’s free global hosting solution.
1
1
1
25
International
Language translation
Enable multiple languages on your storefront to reach a global customer base. Includes two free automated translations and flexible integrations with third-party translation services.
Currency conversion
Automatically convert prices into your customer’s local currency to drive conversion in each market (requires Shopify Payments).
Localized selling with custom markets
Manage global sales all from a single store with our cross-border international sales tools. Target specific countries or regions, offering a customized, high-converting shopping experience.
3 markets included
3 markets included
3 included + $59/mo per added active market
50 markets included
Product pricing by market
Take greater control of your international pricing strategy by setting specific prices for products or product variants in each market.
Local payment methods
Set local payment methods to appear for customers who check out in specific markets (requires Shopify Payments).
Local domains
Assign custom web addresses for each market that are optimized for local search results. Automatically redirect customers to the right domain or subfolder based on their market.
Duties and import taxes
Estimate and collect duties and import taxes at checkout to give customers total cost clarity.
Shopify Tax
Sales tax calculation
Automatically collect the right amount of sales tax at checkout based on product-specific rates and your customer's precise address.
Tax liability tracking
Clearly monitor where you may be required to collect sales tax and where you're approaching state thresholds.
Easy product categorization
Review and approve product categories suggested by Shopify, or make edits to ensure the most accurate rates and exemptions are applied to your orders.
Automatic updates
Let Shopify Tax routinely scan for rate changes, regulation updates, and tax holidays, and apply them to your store as needed.
Free for first $100K sales
Get Shopify Tax for free for your first $100,000 in US sales per year. After $100,000 you only pay a small transaction fee when sales tax is calculated.
First $100K free, 0.35% after
First $100K free, 0.35% after
First $100K free, 0.35% after
First $100K free, 0.25% after
Tax Platform
Calculate accurate taxes on every order based on the most up-to-date tax rules.
Additional paid service
Additional paid service
Additional paid service
Additional paid service
Just for Plus
Checkout extensibility
Convert more buyers with advanced customizations to Shopify Checkout using powerful apps and branding tools.
B2B on Shopify
Sell wholesale and DTC, integrated in one admin and store.
Shopify Audiences
Find high-intent customers at lower cost.
Free expansion stores
Set up additional stores under the same brand for the purpose of selling in different languages or currencies.
9
Bot protection
Protects your online store from bots during flash sales.
Exclusive API access and endpoints
Build complex integrations with APIs and get up to 500% higher API call limits.
Feature test drives
Control the release of new features to your stores to ensure your workflows and API integrations keep functioning smoothly.
Launchpad
Schedule automated promotions, product releases, and online store updates.
Custom app built with Shopify Functions
Get the freedom to design and deploy flexible personalizations to build commerce experiences as unique as your brand with Shopify Functions.
Organization settings
Manage administrative tasks like staff and billing across multiple Shopify stores.
Shopify Plus Certified App Partners
Use apps that are hand-selected for their quality and ability to solve complex needs.
Shopify Plus Academy
Access lessons and courses designed to help you scale on Shopify Plus.
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What every plan gets you

World's best checkout

Shopify checkout converts 15% better on average than other commerce platforms.

In-person selling

Sell in person and keep inventory in sync with online sales—all with Shopify POS.

Multiple sales channels

Promote and sell products on Instagram, TikTok, Google, and other channels.

In-depth analytics

Access reports to track store performance and identify optimisation opportunities.

Commerce apps

Use apps for everything from product sourcing to customizing your store.

Alternative solutions for your business

$1 for your first month

Starter

$5 USD/month

Sell instantly through social media and messaging apps or a simple online store

$1 for your first month

Retail

$89 USD/month

In-person selling tools with advanced staff, inventory, and loyalty features

Available upon request

Enterprise commerce

Custom pricing

Build agility, speed to deployment, and performance for enterprise organizations

All payments will be billed in your selected currency.

Join millions of merchants on Shopify

  • Allbirds
  • Gymshark
  • Brooklinen
  • Leesa
  • Kylie Cosmetics
  • Crate & Barrel
  • UNTUCKit
  • Death Wish Coffee
  • Jungalow
  • Rebecca Minkoff

Frequently asked questions

General questions

Payment questions

Store setup questions

POS

Everything you need to sell online, all in one place

Whether you’re building a website, managing inventory, or responding to customers, you can do it all with Shopify.

Try Shopify free, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.