Toy Company Names Idea Generator (2025)

Come up with toy brand names that are easy to say

If you want kids to request your toys for birthday gifts, make sure they can easily pronounce your business name. Whether they learn about it in an ad, hear about it from friends, or see it in the store, you want them to be able to describe your toys to their parents with zero ambiguity about what they’re asking for. Simple names like “Toyland” and “Funtopia,” for example, are short and easy to pronounce.

Create a toy store name that’s catchy and memorable

If your business name is unforgettable, it’ll stick with your target audience like a catchy song. Something alliterative like “Treasure Trove” has a nice ring to it, or you can get more creative with a catchy toy company name like “Kid Castle” or “GoPlay.” Better yet? Create a jingle to go along with your advertisements, videos, etc., so your brand name will stick in your customers’ minds better than ever. If kids are singing your jingle over and over again, their parents are more likely to remember it the next time they’re toy shopping.

Make sure your toy company name represents what you’re selling

If you plan to target a particular niche with your toy shop—for example, wooden toys, stuffed animals, or STEM-related toys—then use your business name to signal to parents what your business is about. A toy company called “Building Blocks” might focus exclusively on construction toys. A company called “Terrific Wood Toys” would sell wooden kid’s toys. Effective vintage toy store names include “Ye Olde Toy Shoppe” and “Forgotten Toy Store.” If you’re selling wholesale toys, consider toy business names that appeal to retailers rather than parents.

Use cute, made-up words for your toy store name

When you’re starting a toy business, you have a lot of freedom and flexibility with your brand name, which means you can try creating your own words. Famous toy companies that did just that include Lego, Hasbro, Funko, Nerf, and Mattel, several of which are portmanteaus. Get creative and brainstorm unique toy company names that no one else has taken because, well, the word doesn’t even exist! Catchy and creative names include “Gloop,” and “Toymania”.

Select a toy company name that instills trust in your audience

As a toy company, you’re offering products to children, perhaps even very young children and babies. This means you need to show parents they can trust your business. A few ways to do this include offering great customer service, ensuring your products are always safe, and providing a mission statement that showcases your commitment to your customers’ kids.

You can start with your brand name. Including your own name in the business name can be one way to build trust, as it helps present you as personable right from the start, and it signifies that you’re willing to put your reputation on the line. You can also incorporate keywords that have a positive connotation, like “Play,” “Happy,” “Heart,” and “Love.” Words like these help communicate sincerity and trustworthiness..