Analytics and reporting

Make smart business decisions, quickly

Real-time and reliable data about your store, no set-up required
A chart with sales performance data that reads 'Sessions by device'.A chart with sales performance data that reads 'Customers over time'.A chart with sales performance data that reads 'Total sales'.A chart with sales performance data that reads 'Gross sales by country'.A chart with sales performance data that reads 'Sales by product name'.A chart with sales performance data that reads 'Gross sales by device'.A chart with sales performance data that reads 'Sessions by country'.A chart with sales performance data that reads 'Sessions over time'.
A chart with sales performance data that reads 'Sessions by device'.A chart with sales performance data that reads 'Customers over time'.A chart with sales performance data that reads 'Total sales'.A chart with sales performance data that reads 'Gross sales by country'.A chart with sales performance data that reads 'Sales by product name'.A chart with sales performance data that reads 'Gross sales by device'.A chart with sales performance data that reads 'Sessions by country'.A chart with sales performance data that reads 'Sessions over time'.
A chart with sales performance data that reads 'Sessions by device'.A chart with sales performance data that reads 'Customers over time'.A chart with sales performance data that reads 'Total sales'.A chart with sales performance data that reads 'Gross sales by country'.A chart with sales performance data that reads 'Sales by product name'.A chart with sales performance data that reads 'Gross sales by device'.A chart with sales performance data that reads 'Sessions by country'.A chart with sales performance data that reads 'Sessions over time'.
A chart with sales performance data that reads 'Sessions by device'.A chart with sales performance data that reads 'Customers over time'.A chart with sales performance data that reads 'Total sales'.A chart with sales performance data that reads 'Gross sales by country'.A chart with sales performance data that reads 'Sales by product name'.A chart with sales performance data that reads 'Gross sales by device'.A chart with sales performance data that reads 'Sessions by country'.A chart with sales performance data that reads 'Sessions over time'.

Fast, flexible, and relevant reporting

Pre-built reports for commerce

Access Shopify-built reports that are designed for commerce insights. Immediately understand your store’s performance with no additional work required, so you can respond faster and make optimizations.
See reports

Deeper data exploration

Modify pre-built reports or create your own from scratch to answer questions specific to your business. Layer on additional metrics and dimensions to drill down deeper into your reporting, and hone in on the exact data you’re looking for.
Start exploring

Real-time monitoring

Never miss a change in your store’s performance with real-time data updates in your dashboard and across all reports. Drag, drop, and tailor your dashboard to see your most critical metrics at a glance, and make timely decisions in response to changes in your data.
View your dashboard

Check all of your essential analytics in one place

Collage with a piece of jewelry and a bar graph with gross sales by country, overlaid by a total sales line graph by month.

Sales

Know how much money your store is making across channels.
Collage with a graph of online store conversion rate, overlaid with a piece of jewelry and an order pop-up that says “Thank you!”

Conversion rate

Understand what it takes for site visitors to become customers.
Collage with circle graph of sessions by device overlaid by a sessions by country bar graph, with small images of Canada, U.K., and U.S. flags.

Sessions

See the site traffic your store is getting, and where your visitors come from.
Go to your dashboard
Headshot of Ruby Friel, the founder of a business called Still Life Story.

By using Shopify’s analytics and reporting to identify best sellers and sales trends, we were able to grow our revenue year over year by 50% at Christmas.

Ruby Friel, Founder, Still Life Story 

Headshot of Shelby Adams, the operations manager of a business called Cleverhood.

Creating custom dashboards lets us focus on our core product performance without needing to export and clean the data. It allows us to stay nimble and reactive.

Shelby Adams, Operations Manager, Cleverhood 

Clothing item and two graphs: one line chart showing sales attributed to marketing, and a second with top marketing channels like Google, TikTok, etc.

Marketing measurement

Manage your multichannel marketing by organizing marketing activities like email, social, ads, and organic traffic into Campaigns and auto-generate shareable links and QR codes that attribute traffic and sales into the right Campaigns. Use channel marketing reports to better understand top channels, attribution, customer acquisition cost, return on ad spend.
Shorts and shirt in front of a net sales line chart, with a pop-up featuring date-specific store average, benchmark, and median data.

Benchmark your store based on similar stores across Shopify

Take advantage of Shopify’s aggregated platform insights to understand and compare your business performance to similar businesses on Shopify.
A globe of the world, with arcing lines leading from a map point on Northeastern North America to unseen points on the opposite side; superimposed are charts tracking visitors right now, total sales, and top transactions.

Live view

Watch every sale roll in

Follow flash sales, Black Friday Cyber Monday (BFCM), and promotions in real time with dynamic metrics, geographical data, and rich visualizations.

Measurement that scales with your business

Connect to your data

Access your data wherever you need it through our API or connect to analytics integrations available in our app store.

Write custom queries

Query your data using a built-in query editor and ShopifyQL, our query language designed for commerce, available in every report. Can’t or prefer not to code? Have Sidekick, Shopify’s AI assistant, write the queries for you.

Access more apps

Tap into Shopify’s ecosystem of apps and partners to meet all your supplemental data and measurement needs.
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Start measuring with Shopify today

Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.