Exploring what products to sell is a crucial step in starting a successful online business, and Shopify’s annual list of top trending products offers valuable insights. Categories like vitamins, skin care, and ebikes are currently popular, showcasing consumer demands and emerging trends for 2025. To stay competitive, use tools like Google Trends and observe marketplaces like Amazon to identify and adapt to new trends quickly. Shopify provides the tools needed to turn trending products into profitable ventures, whether through direct selling or dropshipping.
Thinking about starting a business? One of the first big decisions you’ll face is figuring out what to sell. It’s a crucial choice that can shape your future as an entrepreneur.
In this article, you’ll find a list of the top 20 trending products sold by US Shopify merchants, which we update every year. These aren’t random picks—they’re product ideas proven to be popular with consumers.
Plus, discover the latest information on breakout product trends, and tips for how to spot growing interest in a product.
Top 20 trending products to sell online
Here are the 20 most popular products sold by US Shopify merchants:
- Shirts
- Skin care
- Makeup
- Vitamins and supplements
- Pants
- Dresses
- Motor vehicle parts
- Activewear
- Coats and jackets
- Sneakers and boots
- Arts and crafting materials
- Shampoo and soap
- Underwear
- Bedding
- Cycling
- Hats and accessories
- Alcoholic beverages
- Kitchen appliances
- Meat
- Perfume and cologne
1. Shirts
Shirts and tops are the bestselling products for Shopify merchants, with t-shirts being the most popular clothing category. Thanks to universal demand and an endless variety of designs, shirts are a perfect fit for many online stores. In fact, Shopify merchants sell more t-shirts than almost anything else.
Over the past year, the most searched t-shirt terms worldwide were “white shirts” and “black shirts.” But Shopify merchants also noticed consumer interest shifting toward tones like beige and purple.
For clothing stores, t-shirt product pages are a convenient place to recommend other popular items, as part of curated collections. Other currently trending clothing items include sweatshirts, with searches jumping 160%, reaching a five-year high this winter.
Graphic t-shirt trends are often influenced by cultural events. With 2024 being an election year in the US, searches for “Trump shirts” notably increased.
If you’re thinking about starting a t-shirt business, take inspiration from Alex Drexler. He launched his clothing line, Alex Mill, after realizing he couldn’t find products with the details he envisioned.
2. Skin care
Skin care products continue to trend and attract a diverse audience. In an era of self-care, cleansers, serums, and masks appeal to every age and gender.
Shopify sales data shows moisturizers have become particularly popular in recent months. Other facial care items are also gaining traction, with sales of facial peels increasing 51%.
Skin care trends are often driven by two types of product: those containing wellness ingredients, and products featuring unique, eye-catching ingredients. For example, last year’s list of trending products included snail mucin serum, an anti-aging cream made with mucus from a snail’s foot.
This year, Google searches for beef tallow moisturizer jumped by 400%, particularly in New Zealand and North America. Tallow moisturizers are promoted for their potential to reduce inflammation and treat blemish-prone skin—although, like many trending products, they don’t always work for everyone.
Other popular skin care products marketed by Shopify merchants include sunscreen and lip balm.
3. Makeup
Makeup is a consistently popular product category, with new tools and techniques continually reinventing the industry. In 2023, lip stain topped the trending product list, and continuing search interest suggests this item will remain relevant into 2025.
Right now, eye makeup stands out as a trending cosmetic item, with significant sales of mascara and eyelash accessories. Google searches for lash extensions, lifts, and thickeners have all increased.
One way to capitalize on makeup trends is by innovating an already popular product. Ann McFerran did just that by launching Glamnetic, a cosmetics brand with a flagship line of magnetic eyelash extensions. Her product, which solves common issues with traditional eyelash glue, caught the attention of industry names like Sephora and Ulta Beauty, leading to retail partnerships.
4. Vitamins and supplements
Vitamins and supplements ranked first in last year’s list of products, and continue to trend among Shopify merchants.
In a market full of niches, there’s a product for every person, need, and ailment—from pet supplements, which grew 89% in sales, to CBD gummies, which have experienced sustained growth for several years.
Of all vitamins and supplements, however, it’s herbal remedies that generate the most orders for Shopify stores.
For sellers, one appealing feature of supplements is their accessibility. Solo entrepreneurs can produce herbal remedies at home and promote them on platforms like TikTok. Meanwhile, larger supplement companies like BPI Sports can attract the attention of national retailers.
5. Pants
Pants—a wardrobe staple—are the next trending product category for Shopify merchants. Among various styles, jeans generate the most sales, while revenue from sweatpants has doubled compared to last year.
For a product like jeans, original designs are key to starting the next big trend. For instance, Hiut Denim was able to support its local manufacturer and gain the attention of celebrities by creating bold, signature fits.
Which cut of jeans is most popular right now? In the past year, Shopify merchants saw increased sales of barrel fit jeans, matched by a 500% rise in Google searches.
6. Dresses
Alongside pants, dresses are another popular product for 2025. Sales of dance dresses and costumes have grown 46%, reflecting surging interest in this activity.
Data from 2023 shows a 4% rise in attendance of dance exercise classes in the US, and dance fads remain a pop culture phenomenon (just look at Wikipedia’s list of dance crazes).
Dance routines have been a core element of TikTok’s video content since its beginning—a platform where many product trends originate. While dance trends on the app change quickly, they provide an easy way for businesses to participate in the online conversation.
7. Motor vehicle parts
Motor vehicle parts is a trending product category with a wide variety of price points and items—many essential for car owners. Engine parts represent the highest value segment, but more than 70 million wheel parts were sold by Shopify merchants in 2024.
Within this category, dashboard accessories saw annual sales growth of 140%. Beyond essentials like replacement wipers and brake pads, car accessories allow sellers to reach customers looking for fun and useful upgrades. There are more than 100,000 searches every month for “dash cams,” while terms like “magsafe phone mount” and “car diffuser” are increasingly popular.
As consumers look to save money on vehicle maintenance, many turn to ecommerce websites for aftermarket car parts. By offering content marketing resources and YouTube tutorials, you can empower customers to confidently tackle common repairs at home.
8. Activewear
The activewear trend continues to thrive, with two main products driving sales in 2025: leggings and shorts.
Over the past year, specific leggings styles gained attention. Searches for “foldover,” “flare,” and “butt-lifting” leggings have notably increased, showing how long-term product trends can birth a variety of sub-trends, as sellers look to innovate.
Social media is a key marketing tool for athleisure brands. Many harness shoppable social media ads to promote their products on platforms where their target audiences spend lots of time. Successful stores like Gymshark partner with influencers through influencer programs to organically feature products in viral content.
9. Coats and jackets
Demand for coats and jackets may be driven by seasonal changes, but as a product category, it remains consistently popular.
Last year, interest in outdoor activities was a driving force in jacket trends, with brands like Parks Project providing apparel for consumers to show their love for hiking and camping. However, recent sales of puffer jackets have dipped, as another type of jacket reaches peak popularity: overshirts.
Overshirts have seen a 166% increase in sales among Shopify merchants, coinciding with a rise in Google searches, particularly for overshirts from heritage outdoor brands.
For those considering a dropshipping business model, coats and jackets can be a viable low-cost business idea—provided you can find a supplier offering quality products and fast shipping.
To start your clothing line, write a business plan that lays out your vision, value proposition, and strategy for building an audience.
Free: Business Plan Template
Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.
10. Sneakers and boots
Shoes are another essential product with consistent demand. Within this space, boot sales have increased over the past year, while sales of baby and toddler sneakers have risen by 64%.
By paying attention to consumer preferences, successful sellers find ways to navigate competitive markets like footwear.
Even if you don’t produce products or partner with wholesale suppliers, you can start a footwear business by becoming an affiliate. Affiliates create websites and social media channels to review and promote products in return for a commission.
11. Arts and crafting materials
Crafting isn’t just for fun; it’s a sustainable way of living. Many craft sellers make items for themselves before discovering their creations are popular with consumers.
Businesses in this niche also serve crafters themselves. Stores like Gist Yarn meet customer needs with convenient shopping solutions like pre-orders and subscriptions.
This year, coloring books experienced the highest increase in sales of all Shopify product categories. Google search data indicates that searches for coloring books peaked at the beginning of the COVID pandemic in 2020 before declining, but have once again surged.
12. Shampoo and soap
In 2024, Shopify merchants sold over 23 million bars of soap and more than 18 million bottles of shampoo.
Much like other trending product categories, sellers identify opportunities in this market by offering unique versions of essential goods. Pet shampoo sales, for example, have risen by 37% compared to the previous year.
If you’re feeling stressed about finding the right product, try building your business around a home spa experience. Trending items such as bath salts and bath bombs help create a relaxing atmosphere for consumers.
Making bath and body products is a popular business idea no matter the size of your store. Passionate makers like Kyle LaFond demonstrate how it’s possible to turn a homemade product—like natural deodorant—into a household name.
13. Underwear
The small size and weight of underwear, alongside high profit margins, make it an ideal candidate for those looking to sell products online.
There are numerous niches to explore within this category, including shapewear, which has become popular among consumers. In 2024, Shopify merchants sold more than 26 million bodysuits.
SKIMS began selling shapewear after its celeb founder couldn’t find inclusive underwear catering to a range of skin colors. The brand stays trending through product placement in TV shows, social media campaigns, and a memorable visual identity.
SKIMS also runs ad campaigns driving organic consumer interest. Searches for the brand spiked in 2023 when the company launched a viral ad campaign for its nipple bra—impact it’s looking to replicate with its latest campaign.
14. Bedding
Bedding is a staple in every household, making it a consistently popular product. Opportunities for stores to establish a brand are numerous and often tied to specific materials and fabrics. The keyword “linen sheets” receives around 20,000 searches per month, while “flannel sheets” trends every fall, particularly in regions like New England.
Once you establish brand recognition within your bedding niche, expand your product line by experimenting with related items. Pillows, comforters, mattresses, bedroom furniture, and sleepwear all offer chances for cross-selling to boost your average order value.
15. Cycling
In the US, searches for mountain biking hit five-year highs in 2024, partly fuelled by interest during the Paris Summer Olympics. There’s also been an increase in searches for “ebikes,” which have gained popularity over the past five years—reaching new heights each summer.
According to estimates, ebike sales are expected to continue, with projections forecasting over 49 million units sold worldwide by 2029. These power-assisted bicycles are transforming the cycling landscape, making biking more accessible for various audiences, including commuters and seniors.
Another audience interested in ebikes is hunters. John Murphy built his store, Ebike Generation, by using a dropshipping model and a targeted content strategy to reach hunters looking to cover ground quickly and quietly.
16. Hats and accessories
Clothing accessories are a new trending category for this year, with necklaces, hats, and handbags seeing increased sales compared to the previous year.
One notable trend is a 49% rise in sales of cowboy hats, with searches for cowboy hats at a 20-year high. This is a trend fueled by celebrity adoption, with high-profile figures like Jeff Bezos and Beyoncé embracing the western style.
When selling accessories online, consider using print on demand. This method lets you partner with manufacturers to add unique branding to popular items.
17. Alcoholic beverages
Today’s wine market is evolving, with consumers showing interest in new and accessible options such as organic wines, natural wines, and bottles from lesser-known regions. There’s also a growing trend for buying wine directly from producers.
Collecting wine is a popular pastime, with Shopify merchants toasting 104% growth in sales of wine racks over the past year.
Alcohol-free beverage sales also continue to grow, although at a slower pace than in previous years. Brands like Dominion City Brewing capitalize on the demand for alcohol alternatives by offering a line of seltzers that appeal to a broad audience.
18. Kitchen appliances
Marketing an innovative product is a tried and tested recipe for generating attention in the kitchen and cookware space. Consider working with a private label manufacturer to develop unique utensils or dishes. Or, curate a selection of existing products from a wholesale marketplace.
With a standout product in hand, promote its benefits through a social media ad campaign—much like the cookware brand Our Place did with its Always Pans.
Outdoor grills are a trending sub category in the kitchen and cooking sector. Not surprisingly, searches spike every summer. David Levy launched his tabletop grill company, Bola Grills, in time for summer barbecue season after two years of product development and manufacturing.
David turned to crowdfunding to gauge interest in his idea and secure initial funds. His campaign generated more than $20,000 and 90 sales in just 30 days.
19. Meat
More than four million beef products were sold by Shopify merchants in 2024, amounting to 40% growth in this product category. Meanwhile, sales of chicken products declined by 7% over the same period. Whether you run a single-product farm stand, a hobby farm, or a direct-to-consumer food website, there’s an opportunity to provide customers with food products they can’t find in local grocery stores.
As shoppers prioritize the origins and quality of their food, developing a brand highlighting these elements can resonate. For example, ButcherBox’s meat subscription service recorded more than $550 million in annual revenue without outside investment. Its success came through doing the hard work of sourcing high-quality, grass-fed beef for its customers.
20. Perfume and cologne
The fragrance industry is undergoing a shift, with consumers moving away from mass-market, gendered fragrances in favor of androgynous, natural, and personalized scents.
Consumer searches for perfumes and colognes often include brand and product names, which makes search engine optimization a key strategy for fragrance businesses. Product pages and blog posts should feature useful, descriptive content to make them discoverable in search results.
The industry is also influenced by social media and online personalities. Some YouTubers have built successful scent businesses by leveraging their fan bases.
For a unique spin on a scent business, consider creating a B2B ecommerce website to produce fragrances for companies. Businesses like hotels and restaurants often use sensory marketing to enhance the customer experience and associate their brand with a pleasing aroma.
For example, Westin Hotels’ White Tea room fragrance is so popular, it’s now sold to consumers. Likewise, you can buy the infamous signature scents of retail stores Abercrombie and Victoria’s Secret.
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Trending products from last quarter
To keep you updated on the latest market trends, here’s a fresh list of the top 20 product categories that experienced the highest quarterly sales growth among US Shopify merchants:
| Product category | % Growth last quarter |
|---|---|
| Coloring books | 6,024 |
| Exercise balls | 3,188 |
| Turkey | 1,206 |
| Outdoor grill baskets | 1,154 |
| Bath pillows | 1,119 |
| Leggings | 1,112 |
| Ski goggles | 1,003 |
| Nutcrackers | 965 |
| Snow removal tools | 960 |
| Snow globes | 954 |
| Cooking thermometers | 954 |
| Hand warmers | 916 |
| Christmas tree skirts | 834 |
| Basketball toys | 830 |
| Hot chocolate mixes | 774 |
| Distance meters | 727 |
| Cosmetic tool cleansers | 663 |
| Gloves | 657 |
| Candle making kits | 651 |
| Puffer jackets | 636 |
Remember, quarterly retail trends are often seasonal, with sales rising or falling depending on the time of year. For instance, the recent jump in sales of gifting items like coloring books and candle making kits coincides with the holiday season in the US. Likewise, a rise in sales of exercise balls and leggings points to new year fitness habits.
Meanwhile, some trends are more consistent no matter the time of year. Products in categories like skin care and gardening regularly rank among the most in-demand in all seasons.
So, when thinking about what products to sell, consider when your customers are most likely to buy. Picking the right moment to launch a marketing campaign can be as impactful as picking the right product.
- Coloring books: A holiday gift favorite, sales of coloring books and pads grew by more than 6,000% last quarter.
- Exercise balls: Sales of exercise balls increased by 3,188% at the end of 2024, reflecting new year fitness trends.
- Turkey: As the traditional centerpiece of holiday meals, turkey sales rose by more than 1,200% from October through December.
- Outdoor grill baskets: Possibly connected to holiday cooking, sales of outdoor grill baskets increased by 1,154%.
- Bath pillows: A popular wellness item, bath pillow sales increased by 1,119%.
- Leggings: The popularity of leggings continues, with a sales growth of 1,112%.
- Ski goggles: As the winter sports season geared up, ski goggles sales jumped by more than 1,000%. Sales of snowboard bags and helmets also grew.
- Nutcrackers: Sales of nutcrackers increased by 965% this winter—especially decorative nutcrackers.
- Snow removal tools: A regular winter trend, snow removal tools saw a 960% increase in sales, driven by snow blower sales.
- Snow globes: Often a cherished decoration, snow globe sales grew by 954%. Sales of holiday stockings and garlands also grew.
- Cooking thermometers: A 954% increase in sales of cooking thermometers highlights a trend for smart cooking devices.
- Hand warmers: Sales of disposable chemical hand warmers increased by 916% in Q4 of 2024.
- Christmas tree skirts: Sales of Christmas tree skirts increased by 834%. Christmas tree stand sales also increased by more than 800%.
- Basketball toys: Alongside coloring books, basketball toys stood out in the toys and games category toward the end of 2024. Sales of these items grew by 830%.
- Hot chocolate mixes: A cozy comfort during colder months, hot chocolate mixes saw a 774% growth in sales. Chocolate tempering machine sales also increased.
- Distance meters: Sales of distance meters, a home improvement tool, surged by 727% last quarter.
- Cosmetic tool cleansers: Sales of brush cleansers and other cosmetic tool cleaners grew by 663%.
- Gloves: Sales of gloves and mittens grew by 657%.
- Candle making kits: A favorite for craft enthusiasts and gift-givers, candle making kits saw a 651% increase in sales.
- Puffer jackets: Sales data shows a 636% increase in puffer jacket sales this winter. Likewise, sales of overcoats increased by more than 550%.
Trends can change quickly, so check back next quarter for the latest insights into trending products.
How were these trending products identified?
The trending products in this article were selected from Shopify merchant data, including:
- Product categories that generated the most sales volume for Shopify merchants in 2024
- Product categories that saw the biggest sales growth among Shopify merchants from October to December 2024, compared to the three months before
This article also uses organic search data from Google Trends to reveal what customers are looking for.
Which products are no longer trending?
In the ever-changing retail landscape, what’s trending today may not be so popular tomorrow.
Based on the latest data, these products that previously topped this article’s list are no longer trending:
1. Socks
Socks may seem like a simple, everyday item, but they have been a consistently profitable choice for ecommerce brands. While they don’t feature among this year’s top trends, the demand for socks is driven by an endless potential for variation, making them an appealing product to new sellers.
2. Posters and artwork
While coloring books and craft items saw strong growth this year, posters and artwork are no longer among the top trending products. Thanks to online store builders, any artist can build a website to sell their work globally. This has opened up a world of opportunities for creative people to monetize their talents.
3. Candles
They might not be a top trending product for this year, but if you’re considering starting a candle business, Statista estimates value the global candles market at more than $11 billion. Homemade candles are easy to produce, making them a good choice for a first-time business—even nine-year-old entrepreneurs.
4. Lip stain
Lip stain is a beauty product that provides long-lasting lip color without the fading of traditional lipsticks or the moisturizing benefits of lip balm. While still popular, lip stain alone doesn’t feature among the top trends this year.
5. Matcha
If you’ve been to a coffee shop in recent years, you’ve seen matcha. It’s a finely ground green tea powder that’s become a popular food and wellness product. Despite its ongoing popularity, matcha is not listed among this year’s top trends.
6. Power tool accessories
Power tool accessories continue to see an increase in global sales, but in this year’s update, they only rank among quarterly trending products.
Remember, trends can fluctuate. With the right marketing campaign or social media influencer endorsement, a product that’s not trending today can become a bestseller next season.
Keep an eye on market shifts to make sure your product catalog aligns with current demands.
How to find trending products
Finding trending products to sell online can be a game changer for your business. It’s all about understanding the market, knowing what consumers want, and being able to deliver a good customer experience at the right time.
Here are two effective methods you can use to identify potential bestsellers for your online store.
Google Trends
Google Trends is a free tool that reveals what users around the world are searching for. Here’s how to use it:
- Visit Google Trends.
- Enter a keyword related to a product or industry in the search bar.
- Analyze the “Interest over time” graph to see if a search term is growing in popularity, holding steady, or declining.
- Use the “Compare” feature to evaluate the popularity of different keywords.
- Check the “Related queries” section for additional product ideas.
A sudden spike in organic search volume often indicates a trend. But, before you build an online store around a trending product, do research to be sure it’s not a fleeting fad.
One way to find out more about search trends is to perform deeper keyword research. Looking at indicators such as historical search volume and related long-tail keywords will help you build a more detailed picture of consumer interest.
Amazon and other marketplaces
Online marketplaces can show you what products are flying off fulfillment center shelves. Here’s how to leverage them:
- On Amazon, check the Best Sellers page to see the top-selling items across product categories.
- On eBay, visit the Trending Deals section to see what products are generating attention.
- Etsy also has a trending items section for discovering editors’ picks and popular handmade items.
- Using social media platforms like Instagram, you can monitor popular hashtags related to your store.
Identifying a trending product is the beginning of your business journey. Once you have a product to sell, it’s time to get to know your customers, develop a brand, and make a business plan.
Will you become a retailer and buy inventory? Or, will you open a dropshipping store and work with a supplier that ships products directly to customers?
Start selling products online today
This list of trending products for 2025 can help you launch or expand your online business. But there are so many more popular niches to explore.
Being a successful store owner or dropshipper isn’t just about offering popular products. You need to understand your target audience, align your brand, and create a satisfying shopping experience.
Trends can shift quickly, so keep an eye on the market and be ready to adapt. And don’t forget to bookmark this article for the latest updates on trending products.
From first-time sellers to global retailers, Shopify works for everyone. See plans and pricing.
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Trending products FAQ
How do you see which products are trending?
You can use tools like Google Trends, or check the bestseller pages of Amazon and other online marketplaces to see which products are trending. To identify trending products among consumers, perform keyword research to uncover the most popular organic searches for products.
What things are popular to sell right now?
Based on the latest Shopify data, some popular items to sell right now include:
- Coloring books
- Exercise balls
- Bath pillows
- Leggings
- Ski goggles
- Cooking thermometers
- Hand warmers
- Basketball toys
- Candle making kits
- Puffer jackets
Product trends can change quickly, so it’s important to keep an eye on the market.
How can I stay updated on trending products?
You can stay updated on trending products by regularly checking search demand tools like Google Trends, as well as the bestseller lists published by Amazon and other online marketplaces. Following consumer trends news, subscribing to relevant newsletters, and staying active on social media are other ways to stay on top of the latest product trends.
