International selling
Grow around the globe
Sell to more buyers in more regions on Shopify's global commerce platform.
Don't have a Shopify store? Start one for free
No upfront costs
Start selling and only pay fees on sales that convert.
Boost sales by up to 40%*
Build trust with buyers in every region using free localization tools.
Expand everywhere
Open new markets with automated settings and customize every detail.
*International sales data based on a sample of 567 brands according to research commissioned by Shopify from EY.
Shopify Managed Markets
Take the guesswork out of international selling
Sell cross-border with predictable profit margins—and hand off the taxes, duties, and import fees.
Translations & SEO
Help buyers understand your products and improve SEO with Translate & Adapt.
International themes
Choose from a catalog of themes built with multi-currency and translation settings.
Unique URLs
Make it easy to find and shop at your store with international domains like .ca or .eu
Secure local checkout
Sell in 130+ currencies and get paid in yours with the best converting checkout.
Regional address forms
Reduce abandoned carts with user-friendly forms that work in every region.
Market-specific products
Avoid product and shipping restrictions with unique product catalogues.
Keep more of what you earn
Currency conversion, duties, and import taxes don't have to come out of your payout.
Shopify's international sales tools have made it much easier for us to have currency conversion and update product prices as we launch in a new market.
Frequently asked questions
What are Markets?
A market is a group of customers you define—often by country, region, or customer type. With Shopify Markets, you can create markets for both retail and B2B buyers, set local currencies and pricing, choose which products are available, and adapt your storefront experience for each market. All of these settings are configured and maintained by you.
Learn more about market customization.
What's the simplest way to start selling internationally?
If you're in an eligible region and selling directly to consumers, Shopify Managed Markets is the fastest way to get started. It automates much of the work and risk of cross-border selling with a merchant-of-record service (which handles foreign taxes and import fees), provides protection on eligible chargebacks, and offers automatic price adjustments to help keep your margins consistent across markets.
For merchants outside eligible regions, Shopify Markets lets you sell internationally on any plan. You configure local currencies, market-specific pricing, translations, and duties and import taxes yourself.