With more than 150 updates to Shopify, the latest Edition is all about smoothing out the rough edges of routine tasks and dialing in integrations so businesses can focus on what matters most: growing sales, satisfying customers, and fostering innovation.
Learn about the key updates below.
Customer accounts: Elevating logged-in experiences
Now you can elevate the customer journey with extended account features like subscription management and loyalty programs, easier navigation through customizable header menus, and consistent branding that flows seamlessly from the checkout and accounts editor to the login page. Introduce new features tailored to your buyers’ specific needs so they can self-serve more of the order process online in customer accounts.
Product bundles: Enhancements for improved selling
The latest updates to product bundles (86% of merchants offering bundles say it increases their average order value) include new reporting features that give you deeper insights into bundle performance, and an updated grouped view, which represents your bundles more intuitively.
If you’re using the Shopify Bundles app, you can now also publish to Shopify POS, enhancing your average order value right in the store.
Fulfillment logic: Unifying order management across platforms
Streamline fulfillment processes with a unified logic that simplifies order routing, inventory management, and fulfillment constraints across all platforms, from checkouts to subscriptions.
POS: Make the sale anytime, anywhere
Accept payments anywhere in your retail store, even when connectivity is down, with offline payments capability and the wider availability of Tap to Pay on Shopify POS.
*Offline payments and Tap to Pay available on iPhone (US, CA, UK, AU, NL, IT, FR) or Android (US, UK, IE, AU, NZ, DE, BE, DK, FI, NL, ES, IT, FR, SG).
Sidekick: Boost productivity with AI-enabled features
Add Sidekick, an AI-powered commerce assistant, to your toolkit. Sidekick is rolling out in English only, for all merchants, to boost productivity and support your business. Your input shapes the future of Sidekick. We’re constantly shipping updates, so the more you interact with Sidekick, the faster we can refine and improve its capabilities.
*Sidekick operates only in English
Unified analytics: Making data-driven decisions easier
Make confident, data-driven decisions with newly enhanced analytics tools that are faster, more flexible, and intuitive, providing all merchants with granular and actionable information to help you improve store performance.
Centralized finances: Comprehensive financial management built into your business
Manage your finances seamlessly with real-time insights and comprehensive tools for financial product management, expense tracking, bill payments, and tax management—all within the Shopify admin and Shopify app.
*US only
Taxonomy: Custom category metafields to fit your store
Create custom category metafields that can be applied to specific product categories to better fit your store's unique needs with the enhanced taxonomy features, including new capabilities for customizing category metafields.
Shop campaigns: Expanding growth potential
Unlock new marketing opportunities with Shop Campaigns, a risk-free acquisition program that allows merchants to acquire customers at a set cost while paying only when the customer converts. Shop Campaigns is now available for all Shopify plans, empowering every merchant to reach a wider audience with easy-to-run marketing campaigns.
*US/CA and Shop eligibility
Flow: Automating and enhancing processes
Automate your workflows with new updates in Shopify Flow, which now supports exchanges, returns, marketing automations, and segment triggers, and works seamlessly with metafields, enhancing efficiency.
Checkout Blocks: Now on more pages
All plans can now make simple customizations on the thank you and order status pages with the free Checkout Blocks app, no coding required.
These incremental updates collectively create a significant upgrade to Shopify for all merchants.
Visit the Winter ’25 Edition to see how these updates can transform your business.
