What Are Easter Colors? How To Use Easter Colors for Branding

Pastel pinks, greens, and yellows are all classic Easter colors, and you can use them and other colors that symbolize rebirth to get in the spirit of spring.

According to the National Retail Federation, roughly 80% of the US population celebrates Easter in some way, and annual Easter spending reached $22.4 billion in 2024. If you’re an ecommerce business, you can access some of this market by tapping into the holiday spirit and embracing Easter colors.

You can use an Easter color palette for fun promotions, seasonal website designs, or in-store decorations. Let’s explore the traditional Easter colors, their meanings, and how you can incorporate them into your brand marketing.

What are Easter colors?

Today’s secular Easter colors have evolved from traditional Christian celebrations, which typically feature richer colors like reds, golds, and purples, and pagan celebrations of the spring equinox, which emphasize pastel colors like greens, yellows, light blues, and pinks. As a result, these colors often evoke connotations of spring and baby animals like bunnies, chicks, eggs, and lambs, which also carry religious symbolism representing the resurrection of Jesus Christ and renewal.

Here are a few of the most popular Easter colors and the meanings they might evoke for your customers:

• Light pink. Cotton-candy pink conjures spring flowers and pink rabbit noses. In the Catholic church, the color pink is typically reserved for the fourth Sunday of Lent and is a symbol of joy and hope.

• Light green. Green is a color of new growth for secular and religious audiences alike.

• Yellow. Sunny yellow chicks, ducklings, and spring flowers like daffodils and yellow Easter lilies—all common images of Easter to symbolize new life and new beginnings.

• White. White conjures everything from bunnies to eggs to marshmallows—popular motifs for secular Easter celebrations. In religious celebrations, it’s the color of both purity and mourning; white Easter lilies are the flower of choice for Maundy Thursday, which commemorates the last supper before the crucifixion.

• Light blue. Reminiscent of robins’ eggs and babbling brooks, light blue often gets brought in as a cool accent to pair with other pastel Easter colors like pink and yellow.

• Purple. Secular celebrations enjoy light purple as a color of lilacs and lavender. In ancient times, dark purples were a precious dye associated with royalty, and Jesus is often depicted in a purple robe.

• Gold. In religious celebrations, pure gold hues symbolize glory, and gold is often paired with white to celebrate Holy Thursday. Gold-foil eggs, gold fabrics, and candy with gold wrappers can all add a glimmering gold look to Easter decorations.

• Red. While not a common secular color for Easter, red hues are a crucial part of Palm Sunday, representing the passion of Christ. In the Greek Orthodox tradition, red-dyed eggs symbolize sacrifice and rebirth.

Photo by Matthew Henry

Tips for incorporating Easter colors into your marketing efforts

1. Give your website a pastel makeover
2. Create a brand-wide egg event
3. Bring Easter colors into your social media content
4. Roll out seasonal Easter-themed packaging

Want to bring an Easter season vibe into your marketing strategy? Here are some ways to incorporate the holiday colors into your business:

1. Give your website a pastel makeover

Temporarily convert your brand’s visual identity using an Easter color palette to show off your company’s spirit for the season. When designing, try to keep it simple—don’t use all the colors, just go for two or three that you think look nice together. To strengthen the association, you can also incorporate common spring images like Easter eggs, the Easter bunny, flowers, and other greenery.

You can also create a pop-up event on your site featuring digital goodies that visitors can click to open for a surprise discount. Shopify merchants can also use an app like Discount Hunt to hide digital eggs around their ecommerce store, increasing time on-site with a fun Easter challenge.

2. Create a brand-wide egg event

The Easter egg hunt is a fun holiday tradition, and it’s a great way to get hands-on with Easter colors. Brick-and-mortar stores can host egg hunts in-store, plan egg-dyeing activities, or hand out Easter eggs with samples or discounts inside. Ecommerce businesses can hold egg-dyeing contests among employees or customers; offer a fun theme or prompt each year, and encourage participants to tag you on social media for a special discount or prize.

3. Bring Easter colors into your social media content

Make your social page a celebration of Easter by incorporating both Easter colors and Easter decorations into your marketing media. Use pastel fabric backgrounds for photoshoots, promote seasonal product lines, include images of bunnies or chicks, or toss in some spring flowers or greenery to accent your shots.

View this post on Instagram

A post shared by Package Free (@packagefreeshop)

 

For example, Package Free Shop gets into the spring vibe with a simple post of adorable bunnies eating pink spring flowers. You don’t need to take the marketing angle too seriously—capture the feel of spring and your followers will thank you for the boost of warmth on their feed.

4. Roll out seasonal Easter-themed packaging

You can theme your products around Easter celebrations by temporarily switching up your packaging. Try Easter-themed motifs or choose pastel-colored packaging material. You might pack your boxes with colorful shredded paper typical of Easter baskets or include a bunny-themed thank you card in each order.

Easter colors FAQ

Why are Easter colors pastel?

Many Easter colors are pastel to tap into the energy of spring renewal and life—greens for new leaves and pinks and yellow for flowers. Traditional religious Easter colors include dark purples and reds.

What are spring promotional ideas for ecommerce businesses?

During spring, ecommerce businesses can overhaul their website, social posts, or emails with appropriate colors and motifs like eggs, bunnies, and spring flowers. Online stores can run digital egg hunts for the Easter season or offer limited-time spring-themed products.

How can you incorporate Easter colors into your business marketing?

To incorporate Easter colors into your brand, you can temporarily turn your logo and colors into Easter pastels, change the colors of your product packaging or products, recolor your email marketing designs, or use an Easter palette for social media posts and product photography.