Marketing Automation Tools
Built-in automation
for more powerful marketing
Shopify Email
Email marketing made easy
Shopify Forms
Capture more leads
Automations
Marketing on autopilot
Segmentation
Personalize with data
Shopify Inbox
Chats that convert
Let our integrated tools do your marketing for you
Capture a new lead and send a welcome email
When a customer fills out your “Join our mailing list” form, instantly send them a welcome email offering a discount on their first order and drastically increase the chance of making that first sale.
Re-engage a customer who browsed specific products
Set up a workflow that re-engages a customer who was browsing specific products on your website.
Automatically add new customers to the right segments
Incentivize a new customer to make a purchase, automatically add them to existing segments, and start sending them personalized marketing.
Capture a new lead and send a welcome email
When a customer fills out your “Join our mailing list” form, instantly send them a welcome email offering a discount on their first order and drastically increase the chance of making that first sale.
Re-engage a customer who browsed specific products
Set up a workflow that re-engages a customer who was browsing specific products on your website.
Automatically add new customers to the right segments
Incentivize a new customer to make a purchase, automatically add them to existing segments, and start sending them personalized marketing.
The power of data
All your data in one place
Work smarter with all your store and customer data organized and visualized in one spot.
Complete view of all your data
From customer and order data to store and marketing performance—analyze all your data in one secure, centralized spot.
Powerful personalization
Dig deep into your customer data and create personalized marketing strategies that drive results.
Actionable reporting
With clear, informative reporting tools, you can instantly view performance metrics that inform critical business decisions.
Start quickly and customize easily with marketing templates
Apply our growing collection of templates to your store today and create custom marketing campaigns that increase sales.
Shopify Email
Email templates that reflect your brand
Automations
Automate key marketing moments
Segmentation
New ways to think about your customers
Target customers who have spent a lot and recently clicked through on your emails.
Use analytics to predict your customer's spending potential in the future: high, medium, or low.
Market related products to customers who have bought specific items in your store.
See how brands are using marketing automation tools
Laurie Ellen
Tools used
Shopify Email
Segmentation
Shopify Forms
Automations
Shopify Inbox
[When I installed Forms] I really quickly jumped from something like 700 subscribers to over 900 subscribers.
Laurie Ellen — Laurie Ellen, Baker/Owner
Case study
Baking better customer marketing campaigns
Learn how renowned pastry chef Laurie Ellen is using Shopify's marketing automation tools to bring more customers into her bakery.
Case study
Baking better customer marketing campaigns
Learn how renowned pastry chef Laurie Ellen is using Shopify's marketing automation tools to bring more customers into her bakery.
Get going with ready-to-use marketing automation tools
Shopify Email
Create, send, and manage custom communications
Create emails from scratch or from templates, send campaigns, automate emails, and report on results.
Start sending emailsShopify Forms
Grow your marketing list and convert new leads
Attract, acquire, and convert new customers with Shopify Forms, a free lead capture solution. Included in most Shopify Plans.
Get started with Shopify FormsAutomations
Set up effective marketing workflows
Quickly set up automatic workflows with templates, or create your own, and streamline your marketing efforts. Included in most Shopify Plans.
Create a marketing workflowSegmentation
Create and engage unique customer groups
Discover powerful customer insights by creating unique segments, then reach out with personalized campaigns to drive sales. Included in all Shopify Plans.
Create a segmentShopify Inbox
Convert more customers through chat
Manage customer conversations, create automated messages, and get insights to focus on chats that convert. Included in all Shopify Plans.
Start using Shopify InboxEmail Pricing
Make the most of your marketing budget
Your first 10,000 emails are free every month. Then you pay $1/1000 emails, with volume pricing after 300,000 emails.
How many emails will you send this month?
Number of emails
Feature list
Marketing automation tools features
Shopify Email
Start from templates
Use any of our popular, business-ready templates and get your emails out the door.
Sell from email
Add checkout buttons directly to your email and watch sales soar.
Branding made easy
All of your brand assets are automatically pulled into your templates.
Automate emails
Choose an automation template, edit your email, turn it on, and watch business grow.
Custom templates
NewCreate and save your ideal email, and then continue to use it over and over.
Shopify Magic in Email
Generate subject lines and email copy, and optimize your scheduled send time using Shopify Magic.
Shopify Forms
Build marketing lists
Capture customer information and add them to marketing email lists.
Keep your data in one place
Build a complete view of your customers all in one, easy-to-use platform.
Design branded forms
Add images, choose from over 200 fonts, and create an engaging first impression.
Display your way
NewChoose an overlay form, have it float on your store, or use an in-line form on any page.
Better understand your customers
NewGo beyond name and email, and collect birthdays and phone numbers, too.
Automations
Get started quickly
Create your automations in minutes using templates like abandoned carts and first-purchase upsells.
Build your own workflows
Create custom automations for all your marketing needs using our trigger, condition, action interface.
Analyze performance
Understand and improve your automation performance with actionable reports.
Use existing email templates
Start with emails designed for your automation, or choose from your existing Shopify Email templates.
Segmentation
Automatic updates
Segments automatically update as customers meet each segment’s criteria, like buying specific products, getting tagged, spending a specific amount, and more.
Templates
Get started in just a few clicks with pre-built segments for groups like first-time customers or high-value customers.
Custom segments
Filter on information like products purchased, amount spent, locations, and more, to build your own custom segments.
Segmented discounts
Limit a discount code in Shopify to only customers in a specific segment.
Segmented emails
Choose from your list of segments to deliver highly relevant emails that convert better, with Shopify Email.
Shopify Inbox
Offer Instant answers
Create automated responses to common questions to help buyers get answers fast.
Chat from anywhere
Inbox mobile app lets you know when a customer is waiting so you can respond on the go.
Build marketing lists
Let customers opt-in to marketing emails when they start a chat.
Connect with email
Capture customer information over chat and immediately follow up with an automated conversion email.
Gain customer context
See details about the customer you’re chatting with, such as what’s in their cart and past order history.
Frequently asked questions
Get in front of your next best customers with Shopify's traffic tools
Drive traffic to your store simply and affordably
Work with influencers
Shopify Collabs makes finding and working with influencers seamless.
Run effective ads
Connect with platforms like Google, Facebook, and Tiktok to advertise your products, easily.
Convert new customers risk-free
Target Shop's 150M+ buyers and boost sales at scale with Shop Cash offers.
