Building a scalable marketing strategy can feel daunting. Acquisition costs are on the rise and overall lead quality feels uncertain. Plus, finding time to evaluate and implement new channels can be challenging.
Fortunately, Shop Campaigns makes customer acquisition hassle-free, helping you save time and convert with confidence. The program makes it easy to acquire high-value shoppers, control your costs, and bolster your marketing strategy. It provides a straightforward way to scale your business across Shop and leading ad platforms like Google and Meta.
Simply select your audience and set your parameters; then Shop Campaigns takes care of the rest. In a matter of minutes, you can launch a mobile-first acquisition strategy that drives long-term growth.
What are the benefits of Shop Campaigns?
Only pay for conversions at a cost you control
No more guessing when it comes to acquisition. With Shop Campaigns, you only pay when a customer converts from your campaign on Shop. Set your max customer acquisition cost (CAC), and you're never charged more than that. You can select your desired return on ad spend (ROAS) for each campaign, ensuring sustainable growth and profits. The daily budget, which can be adjusted at any time, also helps you stay in control of how much you spend each day and week.
Shop Campaigns is incredibly powerful from a new customer acquisition standpoint.
Hydration brand Liquid IV saw a 40% reduction in CAC with Shop Campaigns. And, footwear brand OluKai gained over 1,400 new customers and saw a 12% boost in average order value (AOV) in just four weeks. "Shop Campaigns is incredibly powerful from a new customer acquisition standpoint. It's incredibly easy to set up, and it's very intuitive." says Nick Daniels, Ecommerce Manager at Olukai
Get set up in minutes
Save time and effort by running campaigns where you operate your store. Shop Campaigns is fully integrated into the Shopify admin so there's no need to install anything. Run campaigns quickly, without needing new assets or developer support. Once you have your optimal campaigns settings in place, Shop Campaigns requires very little maintenance.
It was really easy to set up and there's virtually no maintenance to keep running.
Shop is constantly working in the background to optimize your campaign and find you the best customers so you can dedicate your attention to other key areas of your business.
Chocolate brand Ora Cacao was impressed by how Shop Campaigns effortlessly blended into their day-to-day operations and spend less than 1 hour a month managing their campaigns. Jonas Ketterle, Ora Cacao's CEO mentioned "It was really easy to set up and there's virtually no maintenance to keep running. The other thing that's awesome is that it's just so integrated into our Shopify admin already. I don't have to leave, I can just pop over and see how it's doing."
Scale growth across key channels
Shoppers are spending more time on mobile apps, but establishing and maintaining a mobile strategy is a considerable investment. Shop is a mobile-first channel with millions of shoppers already using it. Shop Campaigns provides additional exposure in the Shop app, including more listings on the home feed, a dedicated offers feed, and inclusion in consumer-facing communications like push notifications and email.
Extend your campaign’s reach across other top ad platforms like Meta and Google with one click, and only pay when customers convert on Shop.
Reach relevant shoppers and foster customer loyalty
Scalable customer acquisition is crucial for a growing business, but the quality of customers is equally important.
We know the people that use the Shop app are customers we would want to acquire.
Unlike other acquisition programs, you own your customer data. Once the conversion happens, your brand has full access to the data so you keep building relationships overtime. Plus, more than 36% of Shop orders come from repeat customers, showing that growth on Shop can continue beyond the initial conversion.
Beauty brand Thrive Causemetics experienced the mobile-first growth firsthand. Leveraging Shop Campaigns, they grew Shop app orders by 13x in less than a year. "We turned Shop Campaigns on originally because we're always looking for ways to diversify how we acquire new customers. Also, we know the people that use the Shop app are customers we would want to acquire." says Brendan Gardner-Young, Head of Technology at Thrive Causemetics
Run your campaign in three easy steps
- Select your audience: Target new or lapsed customers, and select your preferred locations—either the US, Canada, or both. Run multiple campaigns at the same time.
- Choose the platforms: Launch on Shop and extend your reach to top ad platforms like Google and Meta.
- Set your costs: Define your maximum CAC, target return on ad spend, and daily budget. You're only charged once a customer converts on your campaign on Shop.
Tips for using Shop Campaigns
Shop Campaigns is optimized to reach and convert relevant shoppers. Some of the top-performing brands have a low to medium AOV and sit in categories like health, beauty, and apparel. If you run a brand, follow these tips to optimize your campaigns.
Use campaign suggestions during setup
Shop Campaigns is designed to be low-lift, eliminating the guesswork involved to set up a new channel. Campaign suggestions help determine the optimal campaign setup, and estimated weekly results give a projection of performance based on your inputs.
Choose your daily budget wisely
When setting up a new campaign, set a budget that allows for at least three conversions a day. From there, select a budget aligned with your business goals. Your daily budget accumulates weekly to maximize traffic and resets each week. If the budget runs out, your campaign will pause for the day, so it’s important to adjust your budget to ensure you don’t miss out on customers.
Set a competitive CAC
One of the leading benefits of the program is you have full control over the maximum cost for a customer. For new customer campaigns, try setting your CAC to 50% of your AOV or higher. Increasing your CAC will result in a more appealing offer to the shopper and improve your ranking in the app.
Learn, test, and iterate
Run your campaign for at least two weeks before making changes. Experiment with different campaign parameters to determine which ones yield the best results based on your specific goals. For some businesses, return on ad spend is more critical than a low acquisition cost.
Optimize your Shop Store
Your campaign directs potential customers to your Shop Store, which is your branded surface on Shop. Help customers get to know your brand by customizing your Shop Store with strong branding, a tagline, and custom collections. Optimized stores see up to a 15% increase in items added to cart.
Put customer acquisition on autopilot
Whether you're scaling your marketing strategy or just getting started, Shop Campaigns can help provide scalable and sustainable growth with minimal effort. Top brands and small startups have already seen significant growth with this program. Put customer acquisition on autopilot, and create a campaign today.
