Gartner® Analyst Report
2024 Hype Cycle for Retail Technologies
Retail Industry Technology Insights
To navigate a disruptive and unpredictable digital business environment, retailers need to invest in innovative technology that improves insight and supports unified commerce execution.
Accelerate Retail Investments
Gartner® expects retail CIOs to accelerate investments in tech that support accurate business intelligence, protect and secure profit margins, and deliver growth through operational efficiency and immersive experiences.
The Hype Cycle
Two forces have accelerated the expansion of digital touchpoints and the convergence of physical and digital in retail: Ubiquitous availability of data, and the continued adoption of tech such as mobile, IoT, industry cloud, edge, and AI.
25 Innovations Covered
The 2024 Hype Cycle for Retail Technologies includes 25 innovations. Most are positioned between the Peak of Inflated Expectations and the Slope of Enlightenment. Gartner® expects the majority to reach adoption maturity within 10 years.
Hype Cycle for Retail Technologies
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally. All rights reserved. Gartner Report: Hype Cycle for Retail Technologies, 2024, Sandeep Unni, July 19, 2024. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Shopify.