Shoe Brand Names Idea Generator (2025)

Choose a name that appeals to your target audience

Consumers select shoes that complement their aesthetic. Is your target customer the perennial sophisticate? Go for a more refined name, like “Romantica.” Looking to connect with a lighthearted, youthful consumer who typically purchases casual shoes? Try a brand name that uses cutesy words with repeated syllables, like “Loulou.” Established shoe brand Söfft Shoe Company, for example, specializes in comfort footwear—something that clearly comes through in the name. By reflecting your taste in your name, you will be more likely to connect with consumers who have a similar sense of taste. Whether you sell running shoes, hiking boots, or boat shoes, your brand name should appeal to the target audience most likely to enjoy your products.

Keep your shoe brand name short and sweet

Let’s face it, there’s a reason you remember a brand name like UGG. With just one syllable, it’s concise and phonetically simple. Experiment with shorter words that are easy to spell and pronounce. You can also use onomatopoeia—words like “meow” and “bam” that imitate the sound of the noise they describe—to create a name that is striking and unforgettable. The simpler your brand name is to pronounce and spell, the easier it is for consumers to remember it.

Showcase your brand’s specific functionality

There are innumerable popular shoe brands out there, so make your contribution to the sector obvious with a name that’s unique. If your brand takes cues from ballet culture, you might adopt a name like “En Pointe.” Maybe your band is style-centric and you want to take aim at your demographic’s inner fashionista with a name like “STRUT.” If you’re selling athletic shoes, select a name that suggests self-improvement, like “Sharpen.” Boil down the interests of your target consumer, and use that as a jumping off point for the process of selecting a shoe brand name.

Select a name that sets you apart from other footwear brands

When selecting a name for your new footwear company, make sure to factor in search engine optimization and domain availability. Choose a name that enables your brand to stand out from other shoe companies in the footwear industry. Further distinguish your brand with a name that is visually striking. Casual shoes, like sneakers, are more likely to be worn frequently—and if your logo is displayed prominently on your footwear, it's important that it's memorable (and something customers are excited to display). Remember: A great name is all about legibility, memorability, and distinctiveness.