Polar Monkeys: Plunging into growth with Shopify Capital (2025)

Polar Monkeys is making a splash in the wellness scene with the largest collection of high-performance cold plunges on the market—combining innovation and aesthetics with unique artist designs. In just three years, the company has achieved exponential growth, generating millions in sales and establishing itself as the leading authority in cold therapy, trusted by professional athletes, commercial facilities, and health enthusiasts alike.

Three Polar Monkeys employees (two men and one woman, all wearing black shirts and blue jeans), are posing in front of a warehouse wall with colorful cold plunges.

But Polar Monkeys is more than a company; it's a movement. As CEO Eric Halfen puts it, “We’re not just selling a product—we’re inspiring growth, encouraging transformation, and creating a community driven by wellness and self-discovery.” From guiding customers through their decision-making process to offering exceptional post-purchase support, Polar Monkeys take pride in their unwavering commitment to customer care.

A woman with dark hair is sitting in a black, circular Star Treatment 2.0 cold plunge. The cold plunge is on a wooden deck, and water and trees are in the background.

The cold hard truth of rapid success

In the summer of 2022, Polar Monkeys experienced a flood of sales so great that their inventory couldn't keep up. “There was no warning, no time to prepare. We started doing this out of our garage. The first cold plunge we shipped travelled from Miami to Jacksonville in the bed of a pickup truck. We went from $0 to $200k in a month.”

Two male Polar Monkeys employees are standing in front of industrial cold plunge containers. The man on the left has short, dark hair, and is wearing a black t-shirt. The man on the right is wearing a white hat and a black long-sleeve shirt.

Polar Monkeys’ rising popularity and inventory challenges created longer lead times which threatened their customer-first experience and their bottom line.

“If the money isn’t there, the growth isn’t there. Period.”

The mounting pressure to increase inventory and fulfill orders faster sparked the decision to find a fast and easy source of funding.

A man wearing a dark t-shirt and jeans is walking toward an open garage door. Inside, a forklift is moving a crate of cold plunges. The building is grey with a sign on the closed door to the left reading "POLAR MONKEYS."

A refreshing funding experience

Before applying for Shopify Capital, Polar Monkeys evaluated traditional lending options, but application processes were slow and inefficient. Eric noted that although some banks have low rates, it comes at a cost of more paperwork, delays, and potential losses. "Spending weeks or months navigating red tape and extensive paperwork wasn’t an option. We needed a solution that aligns with our business—fast, efficient, and focused on growth" he explained.

After receiving a Shopify Capital offer in their admin, they decided to give it a try. "With a few clicks, we had the money in our account in 24 hours, which is amazing." They also appreciated Shopify Capital’s unique repayment structure. Since repayment is tied to sales, it naturally adjusts to cash flow from incoming sales, making it easier to manage and maintain a steady account balance.

"The speed of funding, ease of repayment from daily sales, and minimal administrative burden, enabled us to focus on scaling our business instead of navigating complex financial processes."

The convenience Shopify Capital provided from application to repayment left Polar Monkeys feeling confident about taking another round of funding.

Capitalizing on growth

Fueled by two rounds of Shopify Capital funding, Polar Monkeys scaled their business quickly to meet demands—without compromising on their customer experience. They significantly expanded their inventory, reduced lead times from over ten weeks to next-business-day shipping, and invested in a responsive customer service team to ensure they’re always able to assist them effectively.

"If you want to be aggressive in growth, you need additional funding beyond your revenue from sales. Without a doubt, Shopify Capital changed our business for the better."

The future looks promising for Polar Monkeys. The demand for cold plunges continues to skyrocket and Polar Monkeys continues to raise the bar for innovation in the wellness industry.

Two employees are standing at a workbench. The man on the left is wearing a dark long-sleeve shirt, and has a white item in his hand. The woman on the right is wearing a backward green hat and a white t-shirt, and is smiling. On the workbench are small containers and a laptop.

"We're growing on all fronts.” Recently, they launched the Cyber Plunge collection, the only stainless-steel cold plunges of their kind, and have re-engineered their chiller for enhanced power, durability, and efficiency. With Shopify Capital’s performance-based funding offers right in their store’s admin, Polar Monkeys have fast access to funding and can continue to scale faster and more efficiently.

Available in select countries. All financing through Shopify Capital is issued by WebBank in the United States. Offers to apply do not guarantee financing. Shopify Capital loans are repaid based on a percentage of daily sales. The maximum repayment term is 18 months, and 2 minimum payments apply. The actual time period within which the loan is repaid may be less than 18 months.