What omnichannel customer service is, how it works, and 2026 best practices—AI, routing, and metrics—to deliver faster, consistent support across channels.

","seo",{"_1682":1712,"_1688":-5,"_1488":1707},"SEO","authorV2",{"_1682":1715,"_1716":1717,"_1718":1719,"_1720":1675},"ArticleAuthor","name","Mina Son","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,1723],{"_1682":1724,"_1725":1726,"_1740":1742,"_1745":1746},"Metafield","references",{"_1682":1727,"_1728":1729},"MetafieldReferenceConnection","edges",[1730],{"_1682":1731,"_1732":1733},"MetafieldReferenceEdge","node",{"_1682":1734,"_1684":1735,"_1686":1736,"_1737":1738},"Metaobject","gid://shopify/Metaobject/7756283960","elise-dopson","field",{"_1682":1739,"_1740":1741},"MetaobjectField","value","Elise Dopson",[1743],{"_1716":1741,"_1744":1736},"slug","key","authors","imageUrl","imageAltText","modifiedAt","modifiedAtRaw","2026-01-08T19:16:00Z","topicHandle","customer-experience","heroArticles",[1756,1784],{"_1682":1683,"_1684":1757,"_1686":1758,"_1688":1759,"_1690":1691,"_1692":1760,"_1702":1763,"_1706":1765,"_1708":1766,"_1710":1767,"_1713":1768,"_1721":1770,"_1747":1761,"_1748":1762,"_1749":1691,"_1750":1782,"_1752":1783},"gid://shopify/Article/558648426552","heath-ecommerce-wellness-online","Health and Wellness Ecommerce Examples and Tips (2026)",{"_1682":1694,"_1483":1761,"_1696":1762,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/health_and_wellness_177488d4-537e-4e43-9ed2-86b71cd18871.png?v=1767978325","green plant on laptop screen with finger cursor on black background",[1764],"Industry Insights and Trends","Learn from the best health and wellness ecommerce sites to see how they are serving customers above and beyond their products in this multitrillion-dollar market.","

Learn from the best health and wellness ecommerce sites to see how they are serving customers above and beyond their products in this multitrillion-dollar market.

",{"_1682":1712,"_1688":-5,"_1488":1765},{"_1682":1715,"_1716":1769,"_1718":1719,"_1720":1675},"Volodymyr Pavlivskyi",[-5,1771],{"_1682":1724,"_1725":1772,"_1740":1780,"_1745":1746},{"_1682":1727,"_1728":1773},[1774],{"_1682":1731,"_1732":1775},{"_1682":1734,"_1684":1776,"_1686":1777,"_1737":1778},"gid://shopify/Metaobject/44193906744","chris-pitocco",{"_1682":1739,"_1740":1779},"Chris Pitocco",[1781],{"_1716":1779,"_1744":1777},"2026-01-08T18:00:00Z","industry-insights-and-trends",{"_1682":1683,"_1684":1785,"_1686":1786,"_1688":1787,"_1690":1691,"_1692":1788,"_1702":1790,"_1706":1792,"_1708":1793,"_1710":1794,"_1713":1795,"_1721":1797,"_1747":1789,"_1748":-5,"_1749":1691,"_1750":1809,"_1752":1810},"gid://shopify/Article/568922046520","shopify-verifone-pos","More choice, more reliability: Shopify partners with Verifone on POS hardware",{"_1682":1694,"_1483":1789,"_1696":-5,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Header_Final_1_023da514-0053-4ce2-990b-4ea0613b970e.png?v=1767882274",[1791],"Announcements","The partnership between Shopify and Verifone brings trusted card readers to Shopify POS—more device options, rock‑solid reliability, and hardware that scales.","

The partnership between Shopify and Verifone brings trusted card readers to Shopify POS—more device options, rock‑solid reliability, and hardware that scales.

",{"_1682":1712,"_1688":-5,"_1488":-5},{"_1682":1715,"_1716":1796,"_1718":1719,"_1720":1675},"patrick.cuttica@shopify.com User",[-5,1798],{"_1682":1724,"_1725":1799,"_1740":1807,"_1745":1746},{"_1682":1727,"_1728":1800},[1801],{"_1682":1731,"_1732":1802},{"_1682":1734,"_1684":1803,"_1686":1804,"_1737":1805},"gid://shopify/Metaobject/46006960184","patrick-cuttica",{"_1682":1739,"_1740":1806},"Patrick Cuttica",[1808],{"_1716":1806,"_1744":1804},"2026-01-08T13:59:10Z","announcements","latestArticles",[1813,1836,1869,1895],{"_1682":1683,"_1684":1814,"_1686":1815,"_1688":1816,"_1690":1817,"_1692":1818,"_1702":1821,"_1706":1006,"_1708":1006,"_1710":1823,"_1713":1824,"_1721":1825,"_1747":1819,"_1748":1820,"_1749":1817,"_1750":1834,"_1752":1835},"gid://shopify/Article/568922013752","b2b-conversion-rate-optimization","B2B Conversion Rate Optimization: Strategies, Benchmarks and Examples (2026)","Jan 7, 2026",{"_1682":1694,"_1483":1819,"_1696":1820,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b_conversion_rate_optimization_4fc38d42-044c-4c27-af15-519952dda1ff.png?v=1767978418","two white arrows pointing at each other's ends creating a circle on a black background",[1822],"B2B Ecommerce",{"_1682":1712,"_1688":-5,"_1488":-5},{"_1682":1715,"_1716":1717,"_1718":1719,"_1720":1675},[-5,1826],{"_1682":1724,"_1725":1827,"_1740":1832,"_1745":1746},{"_1682":1727,"_1728":1828},[1829],{"_1682":1731,"_1732":1830},{"_1682":1734,"_1684":1735,"_1686":1736,"_1737":1831},{"_1682":1739,"_1740":1741},[1833],{"_1716":1741,"_1744":1736},"2026-01-07T21:18:00Z","b2b-ecommerce",{"_1682":1683,"_1684":1837,"_1686":1838,"_1688":1839,"_1690":1817,"_1692":1840,"_1702":1843,"_1706":1844,"_1708":1845,"_1710":1846,"_1713":1847,"_1721":1849,"_1747":1841,"_1748":1842,"_1749":1817,"_1750":1868,"_1752":1783},"gid://shopify/Article/558648229944","freight-container-shipping-trends","6 Freight and Container Shipping Trends to Watch in 2026",{"_1682":1694,"_1483":1841,"_1696":1842,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/freight_container_shipping_trends_bc51e5ad-8ed5-49ca-9776-e5a4444a874d.jpg?v=1767978522","green shipping containers, semi trucks, and planes on a black background",[1764],"From tariffs to decarbonization, these 6 freight trends will shape landed cost, cash flow, and retail margins in 2026.","

From tariffs to decarbonization, these 6 freight trends will shape landed cost, cash flow, and retail margins in 2026.

",{"_1682":1712,"_1688":1839,"_1488":1844},{"_1682":1715,"_1716":1848,"_1718":1719,"_1720":1675},"Michael Keenan",[-5,1850],{"_1682":1724,"_1725":1851,"_1740":1865,"_1745":1746},{"_1682":1727,"_1728":1852},[1853,1859],{"_1682":1731,"_1732":1854},{"_1682":1734,"_1684":1855,"_1686":1856,"_1737":1857},"gid://shopify/Metaobject/7757103160","holly-stanley",{"_1682":1739,"_1740":1858},"Holly Stanley",{"_1682":1731,"_1732":1860},{"_1682":1734,"_1684":1861,"_1686":1862,"_1737":1863},"gid://shopify/Metaobject/32025149496","brinda-gulati",{"_1682":1739,"_1740":1864},"Brinda Gulati",[1866,1867],{"_1716":1858,"_1744":1856},{"_1716":1864,"_1744":1862},"2026-01-07T19:18:00Z",{"_1682":1683,"_1684":1870,"_1686":1871,"_1688":1872,"_1690":1817,"_1692":1873,"_1702":1876,"_1706":1877,"_1708":1878,"_1710":1879,"_1713":1881,"_1721":1882,"_1747":1874,"_1748":1875,"_1749":1817,"_1750":1894,"_1752":1783},"gid://shopify/Article/558647050296","top-omni-channel-logistics-supply-chain-challenges-ecommerce-founders-must-face","Top Omnichannel Logistics and Supply Chain Challenges in Ecommerce (2026)",{"_1682":1694,"_1483":1874,"_1696":1875,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/omnichannel_logistics.png?v=1767978464","green semi truck with white bubble that has words delivered and check mark in it all on a black background",[1764],"Tackle 2026’s omnichannel logistics: inventory visibility, ship-from-store, BOPIS, faster delivery, and lower returns—with data-backed playbooks many companies are adopting.","

Tackle 2026’s omnichannel logistics: inventory visibility, ship-from-store, BOPIS, faster delivery, and lower returns—with data-backed playbooks many companies are adopting.

",{"_1682":1712,"_1688":-5,"_1488":1880},"Tackle 2026’s omnichannel logistics: inventory visibility, ship-from-store, BOPIS, faster delivery, and lower returns—with data-backed playbooks many companies are adopting.\n",{"_1682":1715,"_1716":1848,"_1718":1719,"_1720":1675},[-5,1883],{"_1682":1724,"_1725":1884,"_1740":1892,"_1745":1746},{"_1682":1727,"_1728":1885},[1886],{"_1682":1731,"_1732":1887},{"_1682":1734,"_1684":1888,"_1686":1889,"_1737":1890},"gid://shopify/Metaobject/44629098552","christina-marfice",{"_1682":1739,"_1740":1891},"Christina Marfice",[1893],{"_1716":1891,"_1744":1889},"2026-01-07T19:17:00Z",{"_1682":1683,"_1684":1896,"_1686":1897,"_1688":1898,"_1690":1899,"_1692":1900,"_1702":1902,"_1706":1006,"_1708":1006,"_1710":1904,"_1713":1907,"_1721":1909,"_1747":1901,"_1748":-5,"_1749":1899,"_1750":1921,"_1752":1922},"gid://shopify/Article/568920113208","faherty-unified-commerce","Faherty Gains Efficiencies, Reduces Costs and Boosts Growth with Unified Commerce at Scale","Jan 1, 2026",{"_1682":1694,"_1483":1901,"_1696":-5,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Faherty-Retail-POS-Case-Study_Shopify-Enterprise-Blog-Header-Image_4b4d640a-11ab-4f62-9f30-673d6d90e7bb.png?v=1767715174",[1903],"Case studies",{"_1682":1712,"_1688":1905,"_1488":1906},"How Faherty Drives Growth and Efficiency with Unified Commerce","Learn how the premium apparel brand achieved unified commerce online and across 80+ stores—streamlining operations and empowering staff with omnichannel tools.",{"_1682":1715,"_1716":1908,"_1718":1719,"_1720":1675},"Blair Stokes",[-5,1910],{"_1682":1724,"_1725":1911,"_1740":1919,"_1745":1746},{"_1682":1727,"_1728":1912},[1913],{"_1682":1731,"_1732":1914},{"_1682":1734,"_1684":1915,"_1686":1916,"_1737":1917},"gid://shopify/Metaobject/45920649272","evan-kiggen",{"_1682":1739,"_1740":1918},"Evan Kiggen",[1920],{"_1716":1918,"_1744":1916},"2026-01-01T22:38:00Z","case-study","category1Articles",[1925,1956,1983],{"_1682":1683,"_1684":1926,"_1686":1927,"_1688":1928,"_1690":1929,"_1692":1930,"_1702":1935,"_1706":1937,"_1708":1938,"_1710":1939,"_1713":1941,"_1721":1943,"_1747":1931,"_1748":1932,"_1749":1929,"_1750":1954,"_1752":1955},"gid://shopify/Article/568871256120","time-to-value","Shopify offers the best time to value in commerce. Here’s how we know.","Oct 23, 2025",{"_1682":1694,"_1483":1931,"_1696":1932,"_1698":1933,"_1700":1934},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/TTV_all_stats_a75c7a9e-662a-4f76-a291-ffad714b44a6.png?v=1761237525","Stats showing that Shopify implementations are 20% faster, 3x more predictable on budget, 23% less expensive, and 66% more likely to launch on time.",1473,735,[1936],"Enterprise ecommerce","Independent research proves Shopify implementations are 20% faster, 3x more predictable on budget, and 66% more likely to launch on time than competing platforms.","

Independent research proves Shopify implementations are 20% faster, 3x more predictable on budget, and 66% more likely to launch on time than competing platforms.

",{"_1682":1712,"_1688":-5,"_1488":1940},"Independent research proves Shopify implementations are 20% faster, 3x more predictable on budget, and 66% more likely to launch on time than competing platforms.",{"_1682":1715,"_1716":1942,"_1718":1719,"_1720":1675},"Kimball Gardner",[-5,1944],{"_1682":1724,"_1725":1945,"_1740":1952,"_1745":1746},{"_1682":1727,"_1728":1946},[1947],{"_1682":1731,"_1732":1948},{"_1682":1734,"_1684":1949,"_1686":1950,"_1737":1951},"gid://shopify/Metaobject/7755399224","shopify-plus",{"_1682":1739,"_1740":343},[1953],{"_1716":343,"_1744":1950},"2025-10-23T16:00:00Z","enterprise-ecommerce",{"_1682":1683,"_1684":1957,"_1686":1958,"_1688":1959,"_1690":1960,"_1692":1961,"_1702":1965,"_1706":1966,"_1708":1967,"_1710":1968,"_1713":1971,"_1721":1973,"_1747":1962,"_1748":1963,"_1749":1960,"_1750":1982,"_1752":1955},"gid://shopify/Article/568859066424","kendo","How Kendo Brands Leads the Beauty Industry by Taking Bold Risks with Shopify","Sep 18, 2025",{"_1682":1694,"_1483":1962,"_1696":1963,"_1698":1699,"_1700":1964},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Blog_Image_2_6c93b1ea-71a7-4161-9d65-2bb00fc15557.png?v=1758906448","Risk Takers: Shopify x Kendo Brands",970,[1936,1764],"By handling the heavy lifting behind the scenes, Shopify lets Kendo focus on what matters: building standout products and experiences for their global community—wherever they shop.","

By handling the heavy lifting behind the scenes, Shopify lets Kendo focus on what matters: building standout products and experiences for their global community—wherever they shop.

",{"_1682":1712,"_1688":1969,"_1488":1970},"How Kendo Brands Leads the Beauty Industry with Shopify","By handling the heavy lifting, Shopify lets Kendo focus on what matters: building standout products for their global community, wherever they shop.",{"_1682":1715,"_1716":1972,"_1718":1719,"_1720":1675},"Kameron Jenkins",[-5,1974],{"_1682":1724,"_1725":1975,"_1740":1980,"_1745":1746},{"_1682":1727,"_1728":1976},[1977],{"_1682":1731,"_1732":1978},{"_1682":1734,"_1684":1949,"_1686":1950,"_1737":1979},{"_1682":1739,"_1740":343},[1981],{"_1716":343,"_1744":1950},"2025-09-18T17:58:42Z",{"_1682":1683,"_1684":1984,"_1686":1985,"_1688":1986,"_1690":1987,"_1692":1988,"_1702":1990,"_1706":1991,"_1708":1992,"_1710":1993,"_1713":1994,"_1721":1996,"_1747":1989,"_1748":-5,"_1749":1987,"_1750":2008,"_1752":1955},"gid://shopify/Article/568803688504","enterprise-exodus","The Enterprise Exodus: 4 Key Reasons Why Brands Are Moving to Shopify","Jun 20, 2025",{"_1682":1694,"_1483":1989,"_1696":-5,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/The_Enterprise_Exodus__4_Key_Reasons_Why_Brands_Are_Moving_to_Shopify_eb02b646-feb4-4a25-ac5d-95547f32b94a.jpg?v=1750693186",[1936],"Discover why enterprise brands like Staples and Skullcandy migrate to Shopify for unified commerce, reduced complexity, rapid innovation, and a higher ROI.","

Discover why enterprise brands like Staples and Skullcandy migrate to Shopify for unified commerce, reduced complexity, rapid innovation, and a higher ROI.

",{"_1682":1712,"_1688":1986,"_1488":1991},{"_1682":1715,"_1716":1995,"_1718":1719,"_1720":1675},"Adam Rogers",[-5,1997],{"_1682":1724,"_1725":1998,"_1740":2006,"_1745":1746},{"_1682":1727,"_1728":1999},[2000],{"_1682":1731,"_1732":2001},{"_1682":1734,"_1684":2002,"_1686":2003,"_1737":2004},"gid://shopify/Metaobject/31082971192","brock-everett",{"_1682":1739,"_1740":2005},"Brock Everett",[2007],{"_1716":2005,"_1744":2003},"2025-06-20T17:32:52Z","category2Articles",[2011,2038,2065,2090],{"_1682":1683,"_1684":2012,"_1686":2013,"_1688":2014,"_1690":2015,"_1692":2016,"_1702":2018,"_1706":1006,"_1708":1006,"_1710":2020,"_1713":2022,"_1721":2024,"_1747":2017,"_1748":-5,"_1749":2015,"_1750":2036,"_1752":2037},"gid://shopify/Article/558821605432","order-management-manhattan-shopify","Optimizing Order Management for Enterprise Commerce with Manhattan Active Omni and Shopify","Apr 21, 2025",{"_1682":1694,"_1483":2017,"_1696":-5,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Manhattan_20Field_20CTO_20Reference_20Architecture_6a32c8d7-4344-4b18-83cf-b7e787c37821.png?v=1745509615",[2019,1936],"Ecommerce Operations Logistics",{"_1682":1712,"_1688":-5,"_1488":2021},"Learn how our Manhattan integration combines the commerce capabilities of Shopify with the order management capabilities provided by Manhattan Active Omni.",{"_1682":1715,"_1716":2023,"_1718":1719,"_1720":1675},"Richard Moy",[-5,2025],{"_1682":1724,"_1725":2026,"_1740":2034,"_1745":1746},{"_1682":1727,"_1728":2027},[2028],{"_1682":1731,"_1732":2029},{"_1682":1734,"_1684":2030,"_1686":2031,"_1737":2032},"gid://shopify/Metaobject/31388696632","nick-horton",{"_1682":1739,"_1740":2033},"Nick Horton",[2035],{"_1716":2033,"_1744":2031},"2025-04-21T14:57:59Z","ecommerce-operations-logistics",{"_1682":1683,"_1684":2039,"_1686":2040,"_1688":2041,"_1690":2042,"_1692":2043,"_1702":2046,"_1706":2047,"_1708":2048,"_1710":2049,"_1713":2050,"_1721":2052,"_1747":2044,"_1748":2045,"_1749":2042,"_1750":2064,"_1752":1955},"gid://shopify/Article/558812332088","the-innovation-mindset-exploring-the-new-role-of-retail-ctos-in-digital-transformation","The Innovation Mindset: Exploring the New Role of Retail CTOs in Digital Transformation","Mar 13, 2025",{"_1682":1694,"_1483":2044,"_1696":2045,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Innovation_mindset_D_ad0110c2-b7d8-4c5b-a7f3-9bb967fd4055.jpg?v=1743099274","A digital cover of Shopify’s report, The Innovation Mindset: Five Shifts for Modern CTOs, set against a green gradient background.",[1936],"Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future. Ready to stay ahead? Download the report now.","

Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future.

Ready to stay ahead? Download the report now.

",{"_1682":1712,"_1688":-5,"_1488":-5},{"_1682":1715,"_1716":2051,"_1718":1719,"_1720":1675},"Ross Pounds",[-5,2053],{"_1682":1724,"_1725":2054,"_1740":2062,"_1745":1746},{"_1682":1727,"_1728":2055},[2056],{"_1682":1731,"_1732":2057},{"_1682":1734,"_1684":2058,"_1686":2059,"_1737":2060},"gid://shopify/Metaobject/30676844600","peyman-naeini",{"_1682":1739,"_1740":2061},"Peyman Naeini",[2063],{"_1716":2061,"_1744":2059},"2025-03-13T18:14:00Z",{"_1682":1683,"_1684":2066,"_1686":2067,"_1688":2068,"_1690":2069,"_1692":2070,"_1702":2072,"_1706":2073,"_1708":2074,"_1710":2075,"_1713":2076,"_1721":2077,"_1747":2071,"_1748":-5,"_1749":2069,"_1750":2089,"_1752":1955},"gid://shopify/Article/558805745720","graphql-vs-rest","GraphQL vs. REST: Why GraphQL Wins for Enterprise Commerce","Mar 16, 2025",{"_1682":1694,"_1483":2071,"_1696":-5,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/graphql_20vs_20rest_e3b2568d-6196-47a0-9c4f-468ca6add79d.png?v=1742220712",[1936],"Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.","

Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.

",{"_1682":1712,"_1688":2068,"_1488":2073},{"_1682":1715,"_1716":1995,"_1718":1719,"_1720":1675},[-5,2078],{"_1682":1724,"_1725":2079,"_1740":2087,"_1745":1746},{"_1682":1727,"_1728":2080},[2081],{"_1682":1731,"_1732":2082},{"_1682":1734,"_1684":2083,"_1686":2084,"_1737":2085},"gid://shopify/Metaobject/30284415032","nick-moore",{"_1682":1739,"_1740":2086},"Nick Moore",[2088],{"_1716":2086,"_1744":2084},"2025-03-16T15:18:58Z",{"_1682":1683,"_1684":2091,"_1686":2092,"_1688":2093,"_1690":2094,"_1692":2095,"_1702":2098,"_1706":2099,"_1708":2100,"_1710":2101,"_1713":2102,"_1721":2104,"_1747":2096,"_1748":2097,"_1749":2094,"_1750":2106,"_1752":1922},"gid://shopify/Article/558804336696","unified-commerce-represent-waterdrop","3 Ways Represent and waterdrop® Drive Unified Commerce with Shopify","Mar 12, 2025",{"_1682":1694,"_1483":2096,"_1696":2097,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Unified_Commerce_EMEA_Represent_Waterdrop_d5ea66c9-3704-4a80-a6ff-25d5a2194d1f.jpg?v=1741772384","A customer taps a Visa card on a Shopify POS payment terminal at a retail counter, with a tablet screen and product boxes in the background.",[1903,1704,1936,1705],"Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.","

Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.

",{"_1682":1712,"_1688":-5,"_1488":2099},{"_1682":1715,"_1716":2103,"_1718":1719,"_1720":1675},"Esther Vogelfänger",[-5,2105],{},"2025-03-12T09:39:02Z","b2bSection",[2109,2123,2146,2170],{"_1682":1683,"_1684":1814,"_1686":1815,"_1688":1816,"_1690":1817,"_1692":2110,"_1702":2111,"_1706":1006,"_1708":1006,"_1710":2112,"_1713":2113,"_1721":2114,"_1747":1819,"_1748":1820,"_1749":1817,"_1750":1834,"_1752":1835},{"_1682":1694,"_1483":1819,"_1696":1820,"_1698":1699,"_1700":1701},[1822],{"_1682":1712,"_1688":-5,"_1488":-5},{"_1682":1715,"_1716":1717,"_1718":1719,"_1720":1675},[-5,2115],{"_1682":1724,"_1725":2116,"_1740":2121,"_1745":1746},{"_1682":1727,"_1728":2117},[2118],{"_1682":1731,"_1732":2119},{"_1682":1734,"_1684":1735,"_1686":1736,"_1737":2120},{"_1682":1739,"_1740":1741},[2122],{"_1716":1741,"_1744":1736},{"_1682":1683,"_1684":2124,"_1686":2125,"_1688":2126,"_1690":2127,"_1692":2128,"_1702":2131,"_1706":2132,"_1708":2133,"_1710":2134,"_1713":2135,"_1721":2136,"_1747":2129,"_1748":2130,"_1749":2127,"_1750":2145,"_1752":1835},"gid://shopify/Article/568906285112","b2b-brands","How Top B2B Brands Build Memorable Experiences That Drive Growth (2026)","Dec 19, 2025",{"_1682":1694,"_1483":2129,"_1696":2130,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b_brands_252ccf03-46e2-4898-b4e8-47b29fee3859.png?v=1767715242","three product windows, one of a bottle, one of a box, one of a gear, set atop a black background",[1822],"Learn how leading B2B brands create seamless, consumer-grade experiences to build trust and accelerate growth.","

Learn how leading B2B brands create seamless, consumer-grade experiences to build trust and accelerate growth.

",{"_1682":1712,"_1688":-5,"_1488":2132},{"_1682":1715,"_1716":1717,"_1718":1719,"_1720":1675},[-5,2137],{"_1682":1724,"_1725":2138,"_1740":2143,"_1745":1746},{"_1682":1727,"_1728":2139},[2140],{"_1682":1731,"_1732":2141},{"_1682":1734,"_1684":1735,"_1686":1736,"_1737":2142},{"_1682":1739,"_1740":1741},[2144],{"_1716":1741,"_1744":1736},"2025-12-19T18:00:00Z",{"_1682":1683,"_1684":2147,"_1686":2148,"_1688":2149,"_1690":2150,"_1692":2151,"_1702":2154,"_1706":1006,"_1708":1006,"_1710":2155,"_1713":2156,"_1721":2157,"_1747":2152,"_1748":2153,"_1749":2150,"_1750":2169,"_1752":1835},"gid://shopify/Article/568905859128","b2b-ecommerce-portal","Why High-Growth Brands Are Investing in B2B Ecommerce Portals","Dec 20, 2025",{"_1682":1694,"_1483":2152,"_1696":2153,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b_ecommerce_portal_cf1bc082-ea31-4597-83b7-3967bec11078.png?v=1767716965","blue laptop with picture of screw on screen set on a black background",[1822],{"_1682":1712,"_1688":-5,"_1488":-5},{"_1682":1715,"_1716":1717,"_1718":1719,"_1720":1675},[-5,2158],{"_1682":1724,"_1725":2159,"_1740":2167,"_1745":1746},{"_1682":1727,"_1728":2160},[2161],{"_1682":1731,"_1732":2162},{"_1682":1734,"_1684":2163,"_1686":2164,"_1737":2165},"gid://shopify/Metaobject/7757955128","mandie-sellars",{"_1682":1739,"_1740":2166},"Mandie Sellars",[2168],{"_1716":2166,"_1744":2164},"2025-12-20T05:39:19Z",{"_1682":1683,"_1684":2171,"_1686":2172,"_1688":2173,"_1690":2174,"_1692":2175,"_1702":2180,"_1706":2181,"_1708":2182,"_1710":2183,"_1713":2184,"_1721":2185,"_1747":2176,"_1748":2177,"_1749":2174,"_1750":2194,"_1752":1835},"gid://shopify/Article/568901468216","b2b-distributors","How Modern B2B Distributors Scale in 2026","Dec 4, 2025",{"_1682":1694,"_1483":2176,"_1696":2177,"_1698":2178,"_1700":2179},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b-distributors_9c7e1595-5ab8-42b4-b3c6-befe97fd522a.png?v=1765219225","stacks of green boxes on racks on black background",3696,1564,[1822],"Discover how B2B distributors improve customer experience, simplify operations, and drive revenue growth with unified commerce in 2026.","

Discover how B2B distributors improve customer experience, simplify operations, and drive revenue growth with unified commerce in 2026.

",{"_1682":1712,"_1688":-5,"_1488":2181},{"_1682":1715,"_1716":1717,"_1718":1719,"_1720":1675},[-5,2186],{"_1682":1724,"_1725":2187,"_1740":2192,"_1745":1746},{"_1682":1727,"_1728":2188},[2189],{"_1682":1731,"_1732":2190},{"_1682":1734,"_1684":1861,"_1686":1862,"_1737":2191},{"_1682":1739,"_1740":1864},[2193],{"_1716":1864,"_1744":1862},"2025-12-04T19:57:52Z","miniCategory2Articles",[2197,2204,2211],{"_1684":1476,"_1688":2198,"_2199":2200,"_1702":2201,"_1752":2203},"Total Cost of Ownership Calculator + Report","path","https://www.shopify.com/compare/tco?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2202],"TCO","tco",{"_1684":2205,"_1688":2206,"_2199":2207,"_1702":2208,"_1752":2210},2,"The Guide to Headless Commerce","https://www.shopify.com/plus/guides/headless-commerce-guide?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2209],"Resources Center","/enterprise/resources-center",{"_1684":1478,"_1688":2212,"_2199":2213,"_1702":2214,"_1752":2210},"The Guide to Optimizing Site Performance","https://www.shopify.com/plus/guides/ultimate-guide-to-site-speed?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2209],"featuredCategory3Articles",[2217,2224,2229,2234],{"_1684":2218,"_1688":2219,"_2199":2220,"_1702":2221,"_1752":2222,"_1747":2223},5,"Shop Pay Speeds Up Everlane's Checkout and Boosts Conversions","https://www.shopify.com/case-studies/everlane",[1903],"/case-studies","https://cdn.shopify.com/b/shopify-brochure2-assets/935476b9e0b07eda79010e4a1f58db1a.jpg",{"_1684":1612,"_1688":2225,"_2199":2226,"_1702":2227,"_1752":2222,"_1747":2228},"Dollar Shave Club Migrates from a Homegrown Platform and Cuts Tech Spend by 40%","https://www.shopify.com/case-studies/dollar-shave-club",[1903],"https://cdn.shopify.com/b/shopify-brochure2-assets/0f9c7889a3159f57f89a6653801f3c2e.png?originalWidth=2056&originalHeight=1157",{"_1684":1530,"_1688":2230,"_2199":2231,"_1702":2232,"_1752":2222,"_1747":2233},"How 4ocean switched back to Shopify from BigCommerce to focus on their core business","https://www.shopify.com/case-studies/4ocean",[1903],"https://cdn.shopify.com/b/shopify-brochure2-assets/ef980c51e2c9ba4d3e867c018bb1f14a.webp",{"_1684":2235,"_1688":2236,"_2199":2237,"_1702":2238,"_1752":2222,"_1747":2239},8,"How Decor Steals replatformed from Salesforce Commerce Cloud to innovate faster and reduce development costs","https://www.shopify.com/case-studies/decor-steals",[1903],"https://cdn.shopify.com/b/shopify-brochure2-assets/3c02fc0e7eca2e9ea9f3bbe0d98973f4.png","category3Articles",[2242,2247,2251,2256,2260,2265],{"_1684":2243,"_1688":2244,"_2199":2245,"_1702":2246,"_1752":2222},9,"Lulu and Georgia Scales Exponentially After Migrating from Adobe Commerce to Shopify","https://www.shopify.com/case-studies/lulu-and-georgia",[1903],{"_1684":1553,"_1688":2248,"_2199":2249,"_1702":2250,"_1752":2222},"Ditching BigCommerce, Embracing 25% Savings: Lull's Shopify Growth Story","https://www.shopify.com/case-studies/lull",[1903],{"_1684":2252,"_1688":2253,"_2199":2254,"_1702":2255,"_1752":2222},11,"Ruggable goes headless and scales to 8 markets with Shopify","https://www.shopify.com/case-studies/ruggable",[1903],{"_1684":1572,"_1688":2257,"_2199":2258,"_1702":2259,"_1752":2222},"From launch to viral success: Our Place’s Shopify growth story","https://www.shopify.com/case-studies/our-place",[1903],{"_1684":2261,"_1688":2262,"_2199":2263,"_1702":2264,"_1752":2222},13,"Scaling Success: Arhaus's Journey from a Complex Custom Build to Shopify","https://www.shopify.com/case-studies/arhaus",[1903],{"_1684":2266,"_1688":2267,"_2199":2268,"_1702":2269,"_1752":2222},14,"Bombas migrated for site stability, and is also saving $108,000 a year in platform costs","https://www.shopify.com/case-studies/bombas",[1903],"mostReadArticles",[2272,2304,2334,2362],{"_1682":1683,"_1684":2273,"_1686":2274,"_1688":2275,"_1690":2276,"_1692":2277,"_1702":2280,"_1706":2281,"_1708":2282,"_1710":2283,"_1713":2284,"_1721":2285,"_1747":2278,"_1748":2279,"_1749":2276,"_1750":2303,"_1752":1783},"gid://shopify/Article/558653341752","ecommerce-fashion-industry","The State of the Ecommerce Fashion Industry: Statistics, Trends, and Strategies to Use in 2025","Jan 27, 2025",{"_1682":1694,"_1483":2278,"_1696":2279,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/fashion-ecommerce.jpg?v=1738095976","Collage of fashion items including a shirt, handbag, sweater, jeans, and leather top on a gradient background.",[1764],"The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.","

The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.

",{"_1682":1712,"_1688":-5,"_1488":2281},{"_1682":1715,"_1716":1769,"_1718":1719,"_1720":1675},[-5,2286],{"_1682":1724,"_1725":2287,"_1740":2300,"_1745":1746},{"_1682":1727,"_1728":2288},[2289,2295],{"_1682":1731,"_1732":2290},{"_1682":1734,"_1684":2291,"_1686":2292,"_1737":2293},"gid://shopify/Metaobject/7758151736","leah-levine-kaminsky",{"_1682":1739,"_1740":2294},"Leah Levine Kaminsky",{"_1682":1731,"_1732":2296},{"_1682":1734,"_1684":2297,"_1686":2298,"_1737":2299},"gid://shopify/Metaobject/7756349496","michael-keenan",{"_1682":1739,"_1740":1848},[2301,2302],{"_1716":2294,"_1744":2292},{"_1716":1848,"_1744":2298},"2025-01-27T06:00:00Z",{"_1682":1683,"_1684":2305,"_1686":2306,"_1688":2307,"_1690":2308,"_1692":2309,"_1702":2312,"_1706":2313,"_1708":2314,"_1710":2315,"_1713":2316,"_1721":2317,"_1747":2310,"_1748":2311,"_1749":2308,"_1750":2333,"_1752":2037},"gid://shopify/Article/558649507896","third-party-logistics-3pl","What Is a 3PL? How To Choose a Provider in 2025","Sep 17, 2024",{"_1682":1694,"_1483":2310,"_1696":2311,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Understanding_3PL_f74d39db-51b2-4c09-b32c-adb933739bfd.png?v=1748945012","Isometric view of a 3PL warehouse with trucks parked outside on a blue background.",[2019],"3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.","

3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.

",{"_1682":1712,"_1688":2307,"_1488":2313},{"_1682":1715,"_1716":1769,"_1718":1719,"_1720":1675},[-5,2318],{"_1682":1724,"_1725":2319,"_1740":2330,"_1745":1746},{"_1682":1727,"_1728":2320},[2321,2324],{"_1682":1731,"_1732":2322},{"_1682":1734,"_1684":1735,"_1686":1736,"_1737":2323},{"_1682":1739,"_1740":1741},{"_1682":1731,"_1732":2325},{"_1682":1734,"_1684":2326,"_1686":2327,"_1737":2328},"gid://shopify/Metaobject/7756546104","jessica-lockhart",{"_1682":1739,"_1740":2329},"Jessica Wynne Lockhart",[2331,2332],{"_1716":1741,"_1744":1736},{"_1716":2329,"_1744":2327},"2024-09-17T07:00:00Z",{"_1682":1683,"_1684":2335,"_1686":2336,"_1688":2337,"_1690":2338,"_1692":2339,"_1702":2342,"_1706":1006,"_1708":1006,"_1710":2343,"_1713":2344,"_1721":2345,"_1747":2340,"_1748":2341,"_1749":2338,"_1750":2361,"_1752":1835},"gid://shopify/Article/558648524856","wholesale-ecommerce-websites","Wholesale Ecommerce: How It Works, Types, and Benefits (2025)","Aug 28, 2025",{"_1682":1694,"_1483":2340,"_1696":2341,"_1698":1699,"_1700":1701},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/wholesale_ecommerce_websites_1_2ccec31f-3f9f-4c74-9bf6-f087c07e7e52.png?v=1756506486","Three wholesale website interfaces displayed side by side, featuring cosmetics, a corporate report, and a makeup promotion.",[1822],{"_1682":1712,"_1688":-5,"_1488":-5},{"_1682":1715,"_1716":1769,"_1718":1719,"_1720":1675},[-5,2346],{"_1682":1724,"_1725":2347,"_1740":2358,"_1745":1746},{"_1682":1727,"_1728":2348},[2349,2355],{"_1682":1731,"_1732":2350},{"_1682":1734,"_1684":2351,"_1686":2352,"_1737":2353},"gid://shopify/Metaobject/7756316728","aaron-orendorff",{"_1682":1739,"_1740":2354},"Aaron Orendorff",{"_1682":1731,"_1732":2356},{"_1682":1734,"_1684":2297,"_1686":2298,"_1737":2357},{"_1682":1739,"_1740":1848},[2359,2360],{"_1716":2354,"_1744":2352},{"_1716":1848,"_1744":2298},"2025-08-28T18:30:00Z",{"_1682":1683,"_1684":2363,"_1686":2364,"_1688":2365,"_1690":2366,"_1692":2367,"_1702":2372,"_1706":2374,"_1708":2375,"_1710":2376,"_1713":2377,"_1721":2378,"_1747":2368,"_1748":2369,"_1749":2366,"_1750":2390,"_1752":2391},"gid://shopify/Article/558646198328","online-sales-tax-ecommerce","Ecommerce Sales Tax: Everything You Need to Know When Selling Online","Feb 15, 2025",{"_1682":1694,"_1483":2368,"_1696":2369,"_1698":2370,"_1700":2371},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_73b228ee-3a95-42ef-bfbf-816184c78bfb.jpg?v=1748945022","ecommerce sales tax",3840,2160,[2373],"Business Management and Leadership","Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.","

Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.

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Click the link in the email to complete your request.","contact.form.emailVerification.noEmail","Don't see the email?","contact.form.emailVerification.checkSpam","Check your spam folder or ","contact.form.emailVerification.resubmitLink","resubmit","contact.form.emailVerification.updateEmail"," the form to update your email address.","forms.resource.heading","Unlock research you can’t get anywhere else","forms.resource.buttonPrimary.text","Continue","forms.resource.thanks.heading","Your download is ready for you","forms.resource.thanks.body","Jump into your copy right here.","forms.resource.thanks.link.text","Read 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Give us a call.","contact.callUs.message","Monday to Friday 9am-6pm ET","contact.callUs.button","1-844-686-1946","resource.thanks.heading","Thank you for your interest in this resource","resource.thanks.download_button_label","Download now","submit.label","Submit","submit.label_submitting","lead.error_heading","lead.error_message_html","lead.name.label","lead.name.error","lead.email.label","lead.email.error","lead.phone.label","lead.phone.error","lead.title.label","lead.title.error","lead.company.label","lead.company.error","lead.website.label","lead.website.error","lead.industries.label","Industry","lead.industries.error","Please select your industry","lead.industries.options.DEFAULT","lead.industries.options.ADULT","Adult","lead.industries.options.ALCOHOL","Alcohol","lead.industries.options.ANIMALS_AND_PET_SUPPLIES","Animals & Pet Supplies","lead.industries.options.APPAREL_AND_ACCESSORIES","Apparel & Accessories","lead.industries.options.ART_AND_PHOTOGRAPHY","Art & Photography","lead.industries.options.AVIATION_AND_AEROSPACE","Aviation & Aerospace","lead.industries.options.BABY_AND_TODDLER","Baby & Toddler","lead.industries.options.BANKING_FINANCE_INSURANCE","Banking, Finance, Insurance","lead.industries.options.CHARITY_NONPROFIT_AND_ORGANIZATIONS","Charity, Non-Profit & Organizations","lead.industries.options.CONSTRUCTION_AND_INDUSTRIAL","Construction & Industrial","lead.industries.options.EDUCATION","Education","lead.industries.options.ELECTRONICS_AND_GADGETS","Electronics & Gadgets","lead.industries.options.ENTERTAINMENT","Entertainment","lead.industries.options.FOOD_AND_BEVERAGE","Food & Beverage (excl. 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You can unsubscribe at any time by clicking on the link at the bottom of our emails.","lead.revenueRanges.options.DEFAULT","lead.revenueRanges.options.LESS_THAN_250K","Less than {{currency}}","lead.annualOnlineRevenueRange.label","Annual online revenue","lead.annualOnlineRevenueRange.error","Please enter your annual online revenue","lead.annualOfflineRevenueRange.label","Annual in-store revenue","lead.annualOfflineRevenueRange.error","Please enter your annual in-store revenue","lead.annualB2bRevenueRange.label","Annual online B2B revenue","lead.annualB2bRevenueRange.error","Please enter your annual online B2B revenue","lead.locations.label","Current retail locations","lead.locations.error","Please select your current number of retail locations ","lead.locations.options.DEFAULT","lead.locations.options.ONE","lead.locations.options.TWO_TO_THREE","2 to 3","lead.locations.options.FOUR_TO_TEN","4 to 10","lead.locations.options.ELEVEN_TO_TWENTY","11 to 20","lead.locations.options.TWENTY_ONE_TO_TWO_HUNDRED","21 to 200","lead.locations.options.TWO_HUNDRED_PLUS","200+","lead.locations.options.NO_LOCATIONS","No locations","lead.locations.options.OPENING_SOON","Opening soon","lead.jobTitle.label","lead.jobTitle.error","lead.city.label","City","lead.city.error","Please enter your city","lead.state.label","State","lead.state.error","Please select your state","lead.country.label","lead.country.error","lead.country.defaultCountryOption","lead.dietaryRestrictions.label","Please indicate dietary restriction/food allergy","lead.dietaryRestrictions.optional","Optional","lead.dietaryRestrictions.options.0","Dairy Free","lead.dietaryRestrictions.options.1","Gluten Free","lead.dietaryRestrictions.options.2","Halal","lead.dietaryRestrictions.options.3","Kosher","lead.dietaryRestrictions.options.4","Lactose Free","lead.dietaryRestrictions.options.5","Nut allergy","lead.dietaryRestrictions.options.6","Shellfish","lead.dietaryRestrictions.options.7","Vegan","lead.dietaryRestrictions.options.8","Vegetarian","lead.dietaryRestrictions.options.9","Others","lead.dietaryRestrictions.textFieldLabel","lead.dietaryRestrictions.error","Please enter your dietary restrictions","lead.accessibilityNeeds.label","Please let us know if you have any accessibility requirements","lead.accessibilityNeeds.optional","lead.accessibilityNeeds.options.0","Hearing","lead.accessibilityNeeds.options.1","Lactation/Nursing Room","lead.accessibilityNeeds.options.2","Mobility","lead.accessibilityNeeds.options.3","Vision","lead.accessibilityNeeds.options.4","lead.accessibilityNeeds.textFieldLabel","lead.accessibilityNeeds.error","Please enter your accessibility requirements","lead.businessAddress.heading","Share your store address","lead.businessAddress.subheading","Get customized support based on your location.*","lead.businessAddress.multipleLocationsNote","*Multiple locations? 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region","forms.referral.currentEcommercePlatform.label","Prospect’s current platform","forms.referral.currentEcommercePlatform.error","Please select the prospect’s current ecommerce platform","forms.referral.annualRevenue.label","Prospect’s total annual revenue","forms.referral.annualRevenue.error","Please select the prospect’s annual revenue volume","forms.referral.partnerInvolvement.heading","Would you like to work with the Shopify Plus sales team to close this deal?","forms.referral.partnerInvolvement.optionYes.label","forms.referral.partnerInvolvement.optionYes.value","Partner will tag-team with the Plus Sales Team.","forms.referral.partnerInvolvement.optionNo.label","forms.referral.partnerInvolvement.optionNo.value","Partner will close the deal on their own - no Plus Sales Team involvement.","forms.referral.sellingRegulatedIndustries.heading","Does your prospect sell in a regulated industry (cannabis, alcohol, medical devices, natural health products, pharmaceuticals)?","forms.referral.sellingRegulatedIndustries.optionYes.label","forms.referral.sellingRegulatedIndustries.optionYes.value","true","forms.referral.sellingRegulatedIndustries.optionNo.label","forms.referral.sellingRegulatedIndustries.optionNo.value","false","forms.referral.referringPartnerNotes.label","Anything else to add?","forms.referral.referringPartnerNotes.placeholder","Annual online vs. offline revenue, expected project kickoff, relationship with merchant","forms.referral.referrerName.label","Your full name","forms.referral.referrerName.error","forms.referral.referrerEmail.label","Your email address","forms.referral.referrerEmail.error","forms.referral.referrerLocation.label","Your region","forms.referral.referrerLocation.error","Please enter your region or country","forms.referral.partnerName.label","Your business name","forms.referral.partnerName.error","Please enter your agency’s name","forms.referral.partnerRefCode.label","Your partner referral code","forms.referral.partnerRefCode.error","Please enter your partner referral code","forms.referral.submit.label","forms.referral.submit.label_submitting","forms.contact.error_heading","Sorry but we’re having some problems sending your details.","forms.contact.error_message_html","forms.contact.fullName.error","forms.contact.email.error","forms.contact.phone.error","forms.contact.company.error","forms.contact.website.error","forms.contact.country.error","forms.contact.annualRevenue.label","forms.contact.annualRevenue.error","forms.defaultValues.country","forms.partnersDisclaimer","By submitting this form, you agree to Shopify and its partners using your data for the purposes of marketing Shopify's services to you, in accordance with Shopify's Privacy Policy. You may opt out from emails by clicking unsubscribe and from all other marketing as detailed in our Privacy Policy.","contactCustomizations.heading","Get in touch with an expert.","contactCustomizations.message","contactCustomizations.preformMessageHtml","Already using Shopify?
Learn how to upgrade to Shopify Plus","contactCustomizations.infoList.0","Get detailed pricing","contactCustomizations.infoList.1","See how much you could save with Shopify","contactCustomizations.infoList.2","Learn how Shopify adapts to your systems","contactCustomizations.infoList.3","Get help migrating","contactCustomizations.callUs.heading","contactCustomizations.callUs.message","contactCustomizations.callUs.button","contactCustomizations.form.button","contactCustomizations.form.button_submitting","contactCustomizations.chat.heading","Questions? Chat with sales.","contactCustomizations.chat.button","Start live chat","contactCustomizations.quote.text","Speed and agility aren’t words that typically describe enterprise companies. Shopify Plus enables us to move fast, add enhancements, and operate more like a startup.","contactCustomizations.quote.source","Michael Rosania","contactCustomizations.quote.title","Head of D2C Ecommerce, Reckitt-Benckiser","contactCustomizations.thanks.heading","contactCustomizations.thanks.message","contactCustomizations.freeTrial.heading","contactCustomizations.freeTrial.kicker_one","Once your free trial expires, enjoy your first month for {{paidTrialAmount}}.","contactCustomizations.freeTrial.kicker_other","Once your free trial expires, enjoy your first {{count}} months for {{paidTrialAmount}}/month.","contactCustomizations.freeTrial.subheadHtml","contactCustomizations.freeTrial.subheadHtml_other","contactCustomizations.freeTrial.support.heading","contactCustomizations.freeTrial.support.subheadHtml","contactCustomizations.freeTrial.support.link","contactCustomizations.leadsToPartnersExp.headingGroup.heading","Thank you!
We'll be in touch soon.","contactCustomizations.leadsToPartnersExp.headingGroup.headingLowGMV","contactCustomizations.leadsToPartnersExp.headingGroup.subheadLowGMV","Based on the information provided, the best way to get started is with a free Shopify trial.","contactCustomizations.leadsToPartnersExp.headingGroup.subheadPartner","Based on the information provided, a Shopify Partner may reach out to discuss ways to grow your business. In the meantime, kickstart your journey with a free trial.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.heading","Explore Shopify while you wait","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingMidGMV","Explore Shopify","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingLowGMV","Try Shopify for free","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subhead","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}. Subscribe to Plus at anytime.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subheadMidGMV","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}.
You can also try 1 month of Plus for {{plusTrialAmount}}.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subheadLowGMV","Explore a free 3-day trial, then enjoy your first month on a Basic, Shopify, or Advanced plan for just {{paidTrialAmount}}.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.headingHtml","Get started with Plus","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml","Ready to go? Subscribe to Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml_lowGMV","Ready to go? You can also try 1 month of Plus for {{plusTrialAmount}}. Subscribe to Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml_highGMV","Try Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.link.href","contactCustomizations.leadsToPartnersExp.cards.0.link.text","Subscribe to Plus","contactCustomizations.leadsToPartnersExp.cards.0.link.text_plusTrialFlagEnabled","Try 1 month of Plus for {{plusTrialAmount}}","contactCustomizations.leadsToPartnersExp.cards.1.headingGroup.headingHtml","Calculate ownership costs","contactCustomizations.leadsToPartnersExp.cards.1.headingGroup.subheadHtml","Enter your business details and compare Shopify to your current ownership costs.","contactCustomizations.leadsToPartnersExp.cards.1.link.href","{{site, url(path: '/compare/tco')}}","contactCustomizations.leadsToPartnersExp.cards.1.link.text","Calculate costs","contactCustomizations.leadsToPartnersExp.cards.2.headingGroup.headingHtml","Read case studies","contactCustomizations.leadsToPartnersExp.cards.2.headingGroup.subheadHtml","Find out why the world's best brands choose Shopify. ","contactCustomizations.leadsToPartnersExp.cards.2.link.href","{{site, url(path: '/case-studies')}}","contactCustomizations.leadsToPartnersExp.cards.2.link.text","contactCustomizations.leadsToPartnersExp.cards.3.headingGroup.headingHtml","Explore Help Center","contactCustomizations.leadsToPartnersExp.cards.3.headingGroup.subheadHtml","Browse through product articles and videos from our support team.","contactCustomizations.leadsToPartnersExp.cards.3.link.href","{{help, url(path: '/')}}","contactCustomizations.leadsToPartnersExp.cards.3.link.text","Browse Help Center","contactCustomizations.emailVerification.heading","contactCustomizations.emailVerification.subheadHtml","contactCustomizations.emailVerification.noEmail","contactCustomizations.emailVerification.checkSpam","contactCustomizations.emailVerification.resubmitLink","contactCustomizations.emailVerification.updateEmail",{"_4054":4055,"_4059":4060,"_4062":4063,"_4072":4073,"_1811":4082,"_4086":4085,"_4087":4088,"_4090":4091,"_4094":4095,"_4096":4097,"_4102":4103,"_4114":4115,"_4120":4121,"_4128":4129,"_4133":4134},"htmlHead",{"_3088":4056,"_4057":4058},"Blog for Growing & Enterprise Commerce Brands","metaDescription","A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.","hero",{"_1688":4061},"Commerce at Scale: A publication for growing and enterprise brands","authorSection",{"_4064":4065,"_4066":4067,"_4068":4069,"_4070":4071},"byAuthor","by {{authorName}}","byAuthor_withLink","by {{authorName}}","minutesToRead_one","{{minutes}} minute read","minutesToRead_other","{{minutes}} minutes read","conversionCta",{"_4074":4075,"_4076":4077,"_4078":4079},"headingHtml","The platform built for future-proofing","subheadHtml","Talk with our team on bringing Shopify into your tech stack.","buttons",[4080],{"_4081":341,"_2473":383},"text",{"_2424":3099,"_4083":4084},"link",{"_4081":4085},"See all","carouselSeeAllLinkText","mostRead",{"_2424":4089},"Most Read","b2b",{"_2424":1822,"_4083":4092},{"_4081":4085,"_1483":4093},"/enterprise/blog/topics/b2b-ecommerce","recommendedArticlesTitle","Explore By Topic","conversion",{"_4074":4098,"_4076":4099,"_4100":4101},"The latest in commerce","Get top news, trends, and strategies for unlocking new growth.","disclaimerHtml","Unsubscribe anytime. 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Commerce at Scale: A publication for growing and enterprise brands

Powering commerce at scale

Speak with our team on how to bring Shopify into your tech stack.

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Enterprise ecommerce

The enterprise commerce platform powering 5.5B orders

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