How Solé Bicycles Sells 15,000 Bikes A Year With Niche Content Marketing

You don't need to sell to everyone to build a successful business. All you need is a passionate community and a way to resonate with them on a level that none of your competitors are doing. That's where content marketing becomes a powerful strategy. Ben Petraglia shares with us what it was like building Solé Bicycles, a direct-to-consumer bike company that has harnessed niche content marketing to achieve 100% growth year over year

You don't need to sell to everyone to build a successful business. 

All you need is a passionate niche and a way to resonate with them on a level that none of your competitors are doing.

That's where content marketing becomes a powerful strategy. 

Ben Petraglia shares with us what it was like building Solé Bicycles, a direct-to-consumer bike company that has harnessed content to achieve 100% growth year over year.

In this episode, you'll learn:

• How to beat your competitors by not marketing your product and instead marketing an aspirational lifestyle tied to your product.
• How they bootstrapped a inventory-heavy business without any significant outside investments.
• What a "Sourcing Agent" is and how hiring one helped them scale their business smoothly.

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Show notes:

• Stores: Solé Bicycles
• Social Profiles: Facebook | Instagram | Twitter
• Recommended: IBS Annual Report, Google Trends, Slack, Basecamp
  

About The Author

Felix Thea is the host of the Shopify Masters podcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder of TrafficAndSales.com where you can get actionable tips to grow your store’s traffic and sales.