Customers can provide your business with a wealth of information, but collecting their feedback can be challenging in ecommerce. Online shoppers often complete transactions without ever interacting directly with your team. Whether they’re ecstatic or annoyed, they may not feel compelled to leave a product review.
Survey apps can bridge this gap. Sending online surveys over email or SMS shortly after product delivery can give you invaluable insight into customer satisfaction and product quality. You can also follow up with questions after customer service interactions to see how well your support team is doing. Learn what to look for in a survey app and find the best tools to integrate with your ecommerce store.
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What to look for when choosing a survey app
While market research companies have long relied on surveys, you can use similar tools to gain valuable insights into your business. Survey apps have evolved to meet the needs of online retailers, offering features tailored to the digital shopping experience. When choosing a survey app, consider these features and factors:
- User-friendly interface. Look for survey apps with intuitive dashboards, charts, and graphs—you shouldn’t need to be a programming wiz to create a survey.
- Personalization. Select a tool that allows you to create branded surveys with your logo, brand colors, and fonts for a consistent brand experience.
- Pre-built templates. Choose a survey app with templates like post-purchase feedback or customer satisfaction. It should also support survey question formats like multiple choice, rating scales, and open-ended responses, which can capture both quantitative and qualitative data from your survey respondents.
- Triggered survey deployment. Choose a survey app that automatically sends surveys based on specific triggers, like after a delivery or support ticket resolution. This timely outreach can boost the number of participants who complete surveys.
- Multichannel distribution. Your survey app should be able to deploy surveys using various channels, including email, SMS, and on-site pop-ups. This multipronged approach can help you reach each customer where they’re most likely to engage.
Best survey apps for ecommerce stores
- Asklayer
- Grapevine
- Nerdy Form Builder
- Zigpoll
- POWR
- Fairing
- Powerful Contact Form Builder
- Qikify Contact Form Builder
Looking to gather customer feedback for your online store? Consult this list of best survey apps you can download from the Shopify App Store. While some are specifically designed for customer surveys, others are versatile form-building apps that can serve multiple purposes for your business.
Asklayer
Asklayer helps you collect targeted customer feedback through on-site, exit, and post-purchase surveys. This survey app offers more than 15 question types and unlimited surveys, allowing you to create comprehensive questionnaires tailored to your specific business needs. It also offers advanced features like skip logic (which automatically skips questions that don’t apply to the user) and question randomization, which help you gather more nuanced insights. The app’s per-question reporting with in-app charts makes it easy to analyze results, while the option to export raw data gives you the flexibility to perform deeper analysis.
Pricing: Free for up to 25 responses per month. Paid plans offer tiers of more responses each month for $29 (200), $35 (1,000), and $74 (3,000 responses.)
Grapevine
Grapevine helps you make data-driven decisions by collecting crucial customer feedback. You’ll find a variety of question types, including Net Promoter Score (NPS), to gather comprehensive insights. This survey app stands out with its checkout survey targeting, allowing you to tailor surveys for new, returning, or all customers in multiple languages. With unlimited surveys and responses, you can continuously refine your approach to customer satisfaction and loyalty.
Pricing: Grapevine costs $25 per month, with a 28-day free trial.
Nerdy Form Builder
Nerdy Form Builder provides a powerful toolkit for creating customizable forms to gather customer information. The app features multi-step form functionality (so you can break up a form into multiple, shorter pages) and pop-up options, allowing for more engaging and interactive data collection. The builder also includes unique field types like date pickers, range sliders, and image selects, enabling more precise information gathering. Nerdy Form Builder provides styling customizations for businesses looking to maintain brand consistency to match their shop’s aesthetics.
Pricing: Nerdy Form Builder offers a free plan. The paid plan costs $5 with a 15-day free trial.
Zigpoll
Zigpoll is a versatile survey app, helping you gather customer insights at crucial touchpoints—post-purchase, during checkout, and even for abandoned carts. You can set up surveys without coding, and the AI-powered analytics help you derive actionable insights from customer feedback. This app extends beyond basic surveys by enabling outreach through email and SMS, integrating with your existing marketing tools. For businesses with a global presence, Zigpoll offers multi-language support so you can connect with customers worldwide.
Pricing: Zigpoll provides a free Basic plan for 100 responses, with paid options ranging from $10 to $100 per month, offering between 200 and unlimited responses.
POWR
POWR offers a straightforward way to gather post-purchase feedback and insights. This online survey app allows you to create multiple surveys or polls quickly, using pre-built templates and various question types, including dropdowns, multiple choice, and star ratings.
It’s useful for pinpointing what drives sales or causes customer loss, with features like instant email alerts for responses and easy integration with Google Sheets. For businesses concerned about data integrity and quality, the app includes reCAPTCHA to prevent spam submissions.
Pricing: POWR offers a limited free plan to get started; paid plans range from $9.99 to $17.49 per month.
Fairing
Fairing offers Shopify merchants a comprehensive solution for gathering customer insights through post-purchase surveys, focusing on attribution and NPS. The survey app can correlate responses with customer lifetime value, providing a deeper understanding of your marketing impact.
It can also tailor surveys based on customer type or product purchased, and the option to translate surveys for international audiences. Fairing also integrates with popular tools like Triple Whale, Klaviyo, and Google Sheets, ensuring that survey data fits into your existing workflows.
Pricing: Fairing has paid plans that range from $49 to $199, with a 14-day free trial available across all plans.
Powerful Contact Form Builder
Powerful Contact Form Builder is a multipronged tool that allows you to place forms on different pages of your site, including product, collection, and cart pages. You can also use it to create specialized forms like customer account registrations and wholesale order forms. The survey app offers a range of integrations, including with popular email marketing tools like Klaviyo and Mailchimp, as well as with productivity tools like Google Calendar and Google Sheets.
Pricing: The app offers a free plan with basic features; paid plans range from $9.99 to $19.99 a month, with a seven-day free trial.
Qikify Contact Form Builder
Qikify Contact Form Builder provides a no-code solution for creating various forms to improve customer interactions and drive sales. You can use the app to create forms for multiple purposes including Contact Us forms, wholesale order inquiries, and surveys. The flexibility in form display options, including pop-up, bubble, or embedded formats, adds to its appeal.
Qikify also offers advanced features like reCaptcha integration, skip logic, and form scheduling. For businesses wanting to streamline their processes, the app offers in-app submission management and syncs with popular email marketing tools.
Pricing: Qikify Contact Form Builder offers a free plan with basic features; paid plans range from $5.99 to $7.99 a month, with a seven-day free trial.
Best survey apps FAQ
What is the best app to create a survey?
For ecommerce, look for survey apps that integrate directly with your online store. Some options include Zigpoll, Grapevine, and Nerdy Form Builder. You can also opt for online survey sites like SurveyMonkey.
When do businesses use surveys?
Businesses typically use surveys after purchases, following customer support interactions, or when they need specific feedback on products or services.
How do you create surveys for your business?
To create surveys for your business, first look for survey apps that fit your brand’s needs and budget, design your questions using the app’s interface, set up your distribution method (like email or on-site popup), and assess the results using the app’s reporting tools.
