Kickstarter is a popular way to fund your product idea, assess demand and build hype at the same time.
Kyle Hart is an entrepreneur who's launched 6 Kickstarter campaigns and plans on launching 2 more this year.
Find out what trying, succeeding and failing with several Kickstarter campaigns taught Kyle about building Rhino Camera Gear, a store that sells DSLR, Cinema and GoPro camera gear.
In this episode, you'll learn:
- The marketing channels they used when running Kickstarter campaigns and how they use PPC during a Kickstarter campaign.
- How they transitioned the traffic and buzz from Kickstarter to their Shopify store.
- What benefits they’ve found from creating a business plan and updating it regularly.
Listen to Shopify Masters below…
Show notes:
- Stores: Rhino Camera Gear
- Social Profiles: Facebook | Instagram | Twitter
- Recommended Links: The Lean Startup, Aha.io, The E-Myth, Thunderclap, Shopify Reports, Klaviyo, Signifyd, Yotpo (Shopify app), Refersion (Shopify app), AfterShip, Gleam, Helium Dev
About The Author
Felix Thea is the host of the Shopify Masters podcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder of TrafficAndSales.com where you can get actionable tips to grow your store’s traffic and sales.
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- Customer Onboarding- The Key to Repeat Customers
- Converting Cold Traffic- How $200K in Ads Generated $1.8M in Revenue
- How a $100 Bottle of Hot Sauce Brings the Heat and Virality
- A Step-by-Step Process to Curate Viral Content for Instagram and Facebook
- Surviving in an Industry Where 6 Weeks Is the Equivalent of 6 Months
- How To Create a Need and Justify Your Use Case
- The Dos and Don'ts of Pitching Your Business on Shark Tank
