Cosmetic Brand Name Ideas Generator (2025)

Choose an evocative cosmetics company name

A memorable cosmetics company name will evoke a specific feeling in the customer. Include words in your business name that conjure a mood. Want to remind your consumer how it feels to be rejuvenated by an adventure in nature? Deploy words like “tropical” or “seaspray.” Appealing to a consumer’s cultured side? Get their brains ticking with a more abstract business name—something like “Effectiva” or “Sophistiqué.”

Ensure that your business name matches your market

To ensure your brand’s success, identify your market, then match its energy. If you’re launching a more feminine brand in the luxury space, you might choose an elevated or stylized name—using diacritics (accents) over letters tends to lend a sense of elegance by evoking romance languages like French or Italian. Alternatively, if you’re marketing a more masculine product, you may want to get straight to the point—think Beard Club or Manscaped. Generally, the younger and more budget-conscious your target consumer, the more playful you can be with your cosmetics company name.

Use your name to suggest your products’ purpose

Fresh to the cosmetics game? Make your intentions clear. Take your cue from the likes of newcomer ZitSticka (which sells acne patches and other products designed to prevent breakouts) and powerhouse Clean & Clear, and use your business name to share the purpose of your product line. Sunscreen brands often have names that suggest their products’ use—think Vacation and Sun Bum. This naming strategy allows a potential consumer to know exactly what to expect from a brand.

Pick a name that stands out from the crowd

The global cosmetics industry is worth almost $300 billion, and the endless stream of “get ready with me” content and celebrity endorsements keeps competition intense. Make your brand memorable by choosing a name that’s unique enough to turn heads even when referenced in passing (Glossier, Drunk Elephant). Distinctive names are also more SEO friendly, allowing you to make the most of word-of-mouth marketing; if someone hears about your brand from a friend, they’ll be able to find it easily.

Optimize your business name to look good as a logo

A name that’s visually striking is critical in communicating your brand’s personality. Select a name that sounds nice and looks good on paper (or on a screen) to maximize your brand’s aesthetic impact and grab a consumer’s attention. Words with double letters (Goop) have a pleasing symmetry, as do alliterative words. A short, punchy company name can be visually striking when incorporated into a logo.