The Founder’s Zodiac: Which Fictional Entrepreneur Are You? [QUIZ]

Are you a Johnny Rose or a Mr. Kim? A Nancy Drew or a Princess Caroline? Take our quiz to find out which fictional founder represents you best—and what that says about your entrepreneurial style. Plus, we’ll recommend articles and advice based on your personality type.

After studying some of the millions of business owners who use Shopify, we’ve discovered that founders tend to fall into one of five personality types. Take our quiz: What type of entrepreneur are you?

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Television rarely mirrors reality, but that’s why we love it, right? The passive entertainment of diving into a fantasy world without leaving the couch is one of life’s great escapes. Let’s not call it a guilty pleasure. After a hard day’s work—especially if you run your own business—you deserve a break. 

Even if your favorite series is fictional, on-screen entrepreneurs can teach us a thing or two about our own founder personalities. Are you curious and passionate like Nancy Drew? Driven and ruthless like The Wire’s Stringer Bell? Free spirited like Shrill BFF/hair queen Fran? Or are you cunning and hardworking like BoJack Horseman’s Princess Caroline? 

Take the quiz to find out which fictional founder you are—and what it says about your entrepreneurial style. Plus, we’ll share handpicked ideas and advice based on your personality type.

🗺️ Explore the series:

• What Kind of Business Should You Start, Based on Your Sign? 💡
• 5 Personality Traits of Successful Entrepreneurs 🧠
• Find a Compatible Business Partner, Based on Your Sign 🤝
• Passion and the Pursuit of Independence ❤️
• How to Make Money Work for You, Based on Your Sign 💰
• Youth Entrepreneurship: Back-to-School Business Ideas 📚

Illustrations by Alice Mollon