Free tools

Sunglasses Brand Name Ideas Generator (2025)

Generate business name ideas for your sunglasses store.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

The best name for your new sunglasses business will catch the attention of your target market, set you apart from the competition, and contribute to your overall brand identity. Pop on some shades and get brainstorming with a little help from the tips below, and use our sunglasses business names idea generator to find inspiration.

Tips for creating a great sunglasses business name

Before using our sunglasses business names generator, take a look at these tips and best practices for naming sunglasses businesses.

Use your business name to set the tone.

Different types of sunglasses are suited to different contexts. Some sunglasses are designed for practical use on the beach, while others are designed to elevate a stylish outfit. Use your sunglasses company name to communicate your product’s purpose and suggest its price point. Luxury sunglasses brands might draw from the romance languages or even use the designer’s own name to evoke a sense of exclusivity, while affordable options often opt for a more playful title. A name like “L’Estate” might be suited to a high-end brand that sells fashionable dark glasses, while something like “Moodiest” could work for a fast-fashion sunglasses company.

Indicate your brand’s specific style.

If your sunglasses brand specializes in the styles of yesteryear, you may want to use a word like “retro.” If your offerings are more contemporary, a word that suggests sleek, modern design might make more sense (“Steel Eyewear”). A sunglasses company called “Performance” might sell protective dark glasses designed for athletes. For hybrid or less-defined styles, consider something a little bit more vague that plays with synonyms for eyewear (“Optical,” “ReSPECt”). In the latter case, even if your company is listed amid a sea of other accessories brands, the customer knows what to expect.

Capture your consumer’s imagination.

As necessary as they may be to protect your eyes from UV rays, sunglasses are also an aspirational item. Try using your sunglasses business name to conjure memories of summer fun and spark a sense of fond nostalgia. If your target market is primarily interested in style, select a name that aligns your brand with fashion, individualism, or self-expression. A name like “Mine” that already feels personal can convey a similar attachment to the product.

Keep physical branding top of mind.

If you plan to emboss or engrave your brand name on the sunglasses you sell, remember that it will have to fit on the lens or temple of each pair of shades, which means you might want to keep it simple. Two words should be more than enough, and it can be helpful to select words with fewer syllables.

30 ideas for sunglasses business names

If you’re opening your own sunglasses business, use these ideas for sunglasses company names to spark your inspiration.

  1. 1. Occhiali
  2. 2. Fresh Specs
  3. 3. Image Eyewear
  4. 4. Brighteyes
  5. 5. Pash Eyewear
  6. 6. Blackout
  7. 7. La Nuance
  8. 8. Retr0
  9. 9. Unforeseen
  10. 10. School’s Out
  11. 11. Rocky Eyewear
  12. 12. Ghostly
  13. 13. Model Behavior
  14. 14. L’Estate
  15. 15. Ombre Eyewear
  16. 16. Performance
  17. 17. Sunday Best
  18. 18. Mine
  19. 19. Beachbum
  20. 20. SeeYa Sunglasses
  21. 21. Out of Office
  22. 22. Boyfriends
  23. 23. Moodiest
  24. 24. Tomcat
  25. 25. Situation
  26. 26. BEAT Eyewear
  27. 27. Sicilian Summer
  28. 28. Respex

You've chosen a company name. Now what?

You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.

Let your brand grow by designing a free logo with Shopify’s logo maker, and select an online store theme that resonates with your style.

Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this article about how to build a brand is a great place to get started).

Frequently asked questions

Couldn’t find the information you were looking for? No worries—you’re covered right here.

The sunglasses name generator provides instant suggestions in three simple steps:

  1. Think of a word that best describes your sunglasses brand
  2. Enter it into the name generator field
  3. Click on the “Generate names” button

And there you go! You now have 100 possibilities to select from or use as inspiration.


When it comes to sunglasses name ideas, it’s all about authenticity. What sets your sunglasses apart? Are they sleek and professional or cute and fun? Are they made from special materials? Consider the type sunglasses you’re selling and who your customers will be. In general, successful sunglasses business names are:

  • Universal: this means the brand name makes sense across different languages
  • Easy to pronounce: you want your sunglasses brand name to be easy to find and remember
  • Non-specific: if you have a vision of expanding your sunglasses business, you may want to ensure your brand name isn’t too specific so you can include other products or services

These days business names are as diverse as the products and services themselves. Shopify’s free name generator is here to help inspire a creative and unique name for your business.


Good sunglasses store names are original, fresh, and memorable. As you brainstorm a name, consider employing these methods to inject a little fun into it:

  • Alliterate (e.g. Sonny’s Shades)
  • Use acronyms (e.g. BVS - Best View Sunglasses)
  • Rhyme (e.g. White Knight Sunglasses)
  • Abbreviate (e.g. The Sunglasses Specialists Inc.)

You can search words in Shopify’s free business name generator tool, but here are some examples of catchy words to include in a sunglasses business name:

  • Solaire (Solaire Aid)
  • Scope (Scope Specs)
  • Hazard (Hazard Sunglasses)
  • Eye (EyeQ360)
  • Lens (Lux Lens)
  • Gear (Stealth Gear)

Yes. The sunglasses store name generator tool from Shopify is free to use for all businesses and entrepreneurs. You can run as many searches as you like!


Ready to spend less time thinking of names and more time building your sunglasses business?

With Shopify’s sunglasses business name generator, you can get 100 creative, relevant name ideas for your sunglasses business in just seconds.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.