As a graphic representation of your brand, logos play a crucial role in how others perceive your online store. They’re an essential part of building brand recognition, attracting online shoppers’ attention, and standing out among the competition.
Read on to get comprehensive instructions and tips for creating your own online store logo.
The importance of your online store logo
Your online store logo makes a big difference when it comes to reaching your target market, standing out among the competition, and even making (or breaking) sales numbers. Here’s why you don’t just need a strong ecommerce logo, but the right logo for your own unique brand.
Connects with your target audience
Logos can help you connect with your target audience.
For example, Chomps launched its products into the market with a rusted-looking logo and cowhide-themed packaging. But this original logo design didn’t suit its actual audience.
“We learned for the first time that our customers were about 70% female,” says Chomps co-founder Peter Maldonado. “Early on, Rashid and I created something that we thought was good for ourselves. All the branding, the product, all of that was really made for us.”

Helps you stand out in a crowded space
A bold, chic, or unique logo can be a key differentiator for your brand, especially if you’re launching into an already saturated space.
Aside from selling a fantastic product, canned fish company Fishwife leveraged beautiful branding to launch its seafood into a crowded market. Its logo combines an illustration of a pipe-smoking woman wearing fish on her head with the cursive text “Fishwife Tinned Seafood Co.”
Bold colors, a unique style, and bespoke illustrations for both the icon and text make the logo stand out, especially alongside other tinned seafood brands.

Can increase your sales
According to Statista, certain generations are apt to make purchases solely because they liked a logo. For example, 56% of Gen Zers and 52% of millennials bought products solely because of an interesting logo in 2023. If your target demographic veers toward those generations, it may be even more important for your brand to prioritize online store logo design.
How to create a professional logo for your store
Now that you know the fundamental characteristics of an online store logo, you’re ready to design a memorable logo for your online store.
Create a custom logo in eight steps:
- Know what makes a good logo
- Define your brand identity
- Conduct research
- Pick your colors
- Choose a logo design type
- Select a suitable typeface
- Create multiple online store logo designs
- Get feedback and perfect your logo
1. Know what makes a good logo
An effective store logo design is:
- Simple. You want to make it easy for online shoppers to understand and recall your logo, so avoid going overboard with complicated design elements.
- Original. The best shop logos are unique and distinct from competitors’ logos.
- Relevant. Effective online store logos reflect the nature of the business. They use visual clues to tell target customers what the business values and who it’s for.
- Versatile. A good logo maintains its quality even when it’s scaled to different sizes or used across digital marketing materials. Your logo needs to work well in all kinds of contexts—from your social media profiles to your business cards.
- Memorable. You want your online shop logo to stick in customers’ minds. People should be able to recognize your brand when they see your logo.
2. Define your brand identity
Think about what makes your online store unique. What are some adjectives that describe your online shop? How do you want your customers to feel about your business? What are the core values of your brand? Knowing the answers to these questions will not only help you design your logo, they’ll also help you shape your brand messaging.
3. Conduct research
Research logo ideas by looking at other brands in your industry that have developed impactful examples. Is there a brand whose logo design elements you’d like to emulate? What components stand out or inspire you? Take note of what you like and what you could do to differentiate yours from the competition.
Remember, the goal isn’t to copy what other businesses are doing. Instead, identify what successful logos have in common and incorporate those elements in a way that’s uniquely yours.
4. Pick your colors
Leverage color psychology, which describes how colors affect people’s feelings, behaviors, and decision making. Each color expresses something different, so select the ones that will send the right message when designing your online store logo.
For example, if you own an eco-friendly business, you might create a logo where green is the dominant color to reflect the color of nature.
5. Choose a logo design type
There are several types of logo designs to choose from for your online store, including: wordmarks, symmetrical logos, letterforms, letter marks, pictorial marks (graphic or icon-based), abstract, mascot logos, combination, negative space, 3D, and dynamic/animated logos.
All of these logo types would be great fits for a Shopify store, so choose the one that feels the most on-brand for you. For example, Eastside Golf uses a pictorial logo that conveys the very essence of the brand’s identity.
“It represents being your true, authentic self [and] the freedom [of] just getting up there and crushing it,” says Eastside Golf co-founder Earl A. Cooper.

6. Select a suitable typeface
Not all logos include text, but if yours does, the next step is to find the perfect typeface. Keep in mind the look you’re going for, as well as the different mediums in which your logo will appear. The right typeface shouldn’t just help express your brand; it also has to be easy to read.
7. Create multiple online store logo designs
During the design process, it can help to create multiple versions of your shop logo—even if they’re just slight variations. Create between three and six logo iterations. That range will offer variety without an overwhelming number of choices.
Online logo makers can help with this. For example, Shopify’s free logo maker can create a logo instantly for various platforms like your website, banners, and social media. Download the logo files and you’re free to share anywhere online.
8. Get feedback and perfect your logo
Once you’ve come up with a few designs, ask for feedback from a few trusted advisers, such as your marketing team, friends and family, or industry colleagues.
Ask yourself and others:
- Which logo is simple yet original?
- Which one is the most visually relevant to your core business offering?
- Will you be able to use your chosen logo in different contexts?
If one of your logo options gets a yes to all of the above, you probably have a winning logo design. If there are patterns among the constructive feedback, use it to alter one of the most promising logo options accordingly.
Steps to add your logo to Shopify
Here’s a step-by-step guide for how to add your logo to Shopify.
First, navigate to your Shopify Admin.
Go to Settings → General.
Scroll down to the “Brand assets” section and click Manage.
You’ll see the different types of logos that Shopify recommends you add to your online store:
Scroll down the page to the Logos section, and select the blue + button next to “Add a default logo.”
Add your logo from your computer or drag and drop it from another window. Then, click Done.
That file will now be set as your logo. Hit Save, or add a square version if different than the default version of your new logo.
All set! Now, you can start marketing with your logo.
Best practices for logo design on Shopify
When you’re designing an ecommerce logo for your Shopify store, there are both technical and creative considerations to take into account.
In terms of actual logo requirements, there are only a couple guidelines to keep in mind:
- Logo files must be in PNG or JPEG format. This means that you cannot use a logo that’s in vector file form.
- Default logos must be a minimum of 512 pixels wide. Square logos must be a minimum of 512 pixels wide by 512 pixels tall.
Brand Asset | Description | Requirements |
---|---|---|
Default Logo | A logo that is used for most common logo applications. A good logo is synonymous with your store name and crafted from your brand’s primary colors. | • PNG or JPEG format • Minimum 512 pixels wide |
Square Logo | A square logo is required for social media channels and profile pictures. This logo might be cropped to a circle if the platform uses circular images instead of square images. | • PNG or JPEG format • Minimum size of 512×512px recommended |
As you design your logo, ensure that its colors align with your brand’s primary palette. Its vibe should also align with the overall feel you’re going for, and appeal to your target audience. Unless you’re going with a purely pictorial or abstract logo, it also should include your brand name or its first letter.
Once you’ve got a design in mind, consider scalability as well. Would the logo look just as good as the sign on a retail store as it would the icon for your social media accounts? Make sure your logo is legible at any size.
Further reading 📚Stand out in the Market With Distinct Brand Identity Design
Make your brand stand out
Creating a standout online store logo starts with establishing clear brand guidelines and getting creative.
Use elements that reflect your brand’s identity, like a hand-drawn illustration or cleverly integrated negative space. Your own logo should instantly communicate your brand’s personality, values, and industry while being distinct enough to be memorable.
A clean, well-balanced design ensures versatility across different platforms, from websites to social media and product packaging. Once your design is finalized, maintain consistency across all branding materials to strengthen recognition and build trust with your audience.
Online store logo FAQ
What file formats are supported for uploading logos on Shopify?
Logos must be in PNG or JPEG format to be uploaded on Shopify.
How do I remove my current logo from Shopify?
To remove your current logo from Shopify:
- Navigate to your Shopify Admin.
- Go to Settings → General.
- Find the Brand Assets section and pick Manage.
- Add a new logo from your computer or drag and drop it from another window.
- Select that file as your new logo.
- Hit Save.
Can I use a logo created with a free logo maker on Shopify?
Yes! Shopify’s free logo maker simplifies the process of customizing your online store logo. You don’t need design experience to use the tool, so you can skip hiring a professional designer and get started with one of the hundreds of templates available. Shopify’s online store logo maker gives you full control over colors, layout, and fonts. When you’re finished, you can easily download a high-resolution file of your logo.
Can I change my logo later if I decide to update my branding?
Absolutely. You can change or remove your logo in Shopify at any time.