Think of TikTok as a marketplace full of potential customers. No matter what they’re looking for, a compelling pitch can convince them to try (and buy) your product. Here’s what you need to know about the “TikTok made me buy it” trend.
What is the “TikTok made me buy it” trend?
The “TikTok made me buy it” trend refers to products going viral after being featured or promoted on TikTok videos. The trend, which spans various industries, including beauty, fashion, home goods, and food, has had a significant impact on consumer behavior in recent years.
TikTok users frequently share video reviews of their favorite products using the trending hashtag #TikTokMadeMeBuyIt, which has more than 60 billion views. These viral videos can quickly garner millions of views and likes, often causing dramatic sales spikes. For instance, Little Moons mochi ice cream saw a 700% increase in sales at UK supermarket Tesco after going viral on TikTok.
Top “TikTok made me buy it” viral products
- Uproot Cleaner Max Dog Hair Remover
- Bagel guillotine
- Sunset lamps
- DASH Rapid Egg Cooker
- Blendjet 2 Portable Blender
- Dyson Corrale styler straightener
- Dyson Airwrap
- Shark FlexStyle Air Styling and Drying System
- Stanley Quencher H2.0
- Stanley water bottle carrier bag
- The Pink Stuff
- Vortex air fryer
- Scrub daddy
- Target angled shoulder bag
- Countertop nugget ice maker
- Deep collagen overnight mask
As items gain popularity on TikTok, content creators often jump on the bandwagon by uploading videos with their reviews. This creates a snowball effect that can lead to a surge in sales. Popular content categories include cooking, cleaning, and beauty. Here are some items that have taken TikTok by storm in recent years:
Uproot Cleaner Max Dog Hair Remover
The Max Dog Hair Remover is a handheld rake for removing pet hair from rugs, car interiors, and other fabric. Many videos demonstrate this product’s efficacy by using it to remove dramatic amounts of pet hair from hard-to-reach areas. Uproot’s official TikTok account earned more than 12 million views on an ASMR cleaning video featuring this product.
Bagel guillotine
This product does only one job: slice bagels. Hundreds of videos demonstrate placing a bagel in the plastic base and using the guillotine blade to halve it.
Sunset lamps
The #sunsetlamp hashtag has more than 85 thousand posts. Videos showcasing this night light praise its mood-boosting effects and play up the aesthetic appeal of its warm gentle glow.
DASH Rapid Egg Cooker
The DASH Rapid Egg Cooker device promises to make your morningssuper easy.The rapid egg cooker uses steam to hardboil, soft boil, or poach up to six eggs. TikTok videos highlight the product’s ease of use by demonstrating the cooking process, often without narration.
Blendjet 2 Portable Blender
Health and fitness influencers helped generate the buzz behind this portable smoothie maker, demonstrating its ability to blend frozen fruit into smoothies on the go. Content emphasizes convenience, framing the device as a time-saving hack.
Dyson Corrale styler straightener
Beauty influencers love Dyson’s high-end hair styling tools, despite their price tags (the Corrale straightener is $500). Many videos address the high price, while still praising features such as its ability to minimize heat damage.
Dyson Airwrap
The Airwrap, a $600 tool praised by pros, is a common sight in beauty videos. This brush uses hot air to simultaneously curl and dry damp hair, offering a shortcut to smoothtexture and bouncy waves. Many videos feature women with long hair demonstrating the ease of use of this tool.
Shark FlexStyle Air Styling and Drying System
TikTokers unwilling to spend the money for an Airwrap swear by the Shark FlexStyle Air Styling and Drying System as a budget-friendly alternative at $300—roughly half the price.
Stanley Quencher H2.0
The Stanley Quencher H2.0 water bottle became a status symbol through TikTok, where creators praised its extra-large capacity and showcased shelves lined with Stanley bottles in various shades.
Stanley water bottle carrier bag
The Stanley cup’s extreme popularity sparked the rise of several other products, including water bottle bags. Praised in many TikTok videos for its convenience, the case features a shoulder strap and phone pocket, perfect for hands-free hydration on long walks or at the beach.
The Pink Stuff
Cleaning videos praise The Pink Stuff paste for its effectiveness in tight spaces like car air conditioning vents, often highlighting the satisfaction of seeing the dirt and grime melt away.
Vortex air fryer
The Instant Vortex air fryer gained popularity with both food and fitness influencers. Health creators talk about the health benefits, positioning air-fryers as a game changer for low-fat cooking, while cooking influencers share recipe videos and prep tips.
Scrub daddy
The Scrub Daddy is an inexpensive sponge in the shape of a face.Many Scrub Daddy videos focus on having fun with the cute design by poking spoons into the mouth or drowning it with dish soap.
Target angled shoulder bag
Inexpensive alternatives to costly products, aka dupes, are a popular TikTok category. Style influencers praise this $25 purse from Target as a cheap substitute for a similar bag from high-end fashion brand The Row.
Countertop nugget ice maker
Nugget ice, known online as “the good ice,” is adored for its crunchy, fluffy texture. With over 8,400 posts on TikTok under #Nuggetice and 1,000 for #nuggeticemachine, videos position the $500 ice maker as a luxury indulgence, expressing excitement about the ability to produce limitless nugget ice at home.
Deep collagen overnight mask
#SkinTok is a thriving TikTok community brimming with skin care advice and product recommendations. Videos featuring deep collagen overnight face masks went viral with creators claiming that if you sleep with it, you wake up with “glass skin.”
Tips for getting your product featured in “TikTok made me buy it” posts
- Partner with influencers
- Highlight product appeal
- Feature user-generated content
- Use relevant hashtags
Getting featured in #TikTokMadeMeBuyIt posts can boost your product’s visibility—it’s basically free marketing. Try these strategies to capture social media attention:
Partner with influencers
An endorsement from a tastemaker may carry more weight than a paid ad. Look for influencers with an engaged fanbase and relevant expertise. Offer to send them samples and ask them to feature your products.
Highlight product appeal
TikTok product videos are often thoughtful, in-depth reviews. Avoid traditional marketing language to make a compelling case for your product. Create videos that educate consumers and explain the features that make your product unique, while keeping the tone casual and fun.
Feature user-generated content
Search TikTok for existing videos featuring your product. If you find a positive review, ask the creator for permission to reshare it on your channel. Independent reviews and first-person stories from real users provide social proof and make an unbiased case for your product’s quality.
Use relevant hashtags
Use other relevant hashtags alongside the TikTokMadeMeBuyIt hashtag to increase your visibility. Viewers looking for product recommendations have an easier time discovering your posts if you have accurate and useful tags.
TikTok made me buy it FAQ
What does “made me buy it” mean on TikTok?
The phrase “Tik Tok made me buy it,” often shared as a hashtag, is used to discuss products discovered on TikTok. Creators use this hashtag to share purchases inspired by TikTok videos.
Does TikTok influence people to buy things?
TikTok is a source of shopping inspiration for many users. Content that features products, such as a tutorial video or a product demo, helps viewers discover new items and decide what to buy.
Is buying things from TikTok safe?
Buying products directly from TikTok can be safe if you adhere to the app’s policies. Practice caution by purchasing from verified vendors and reviewing seller ratings before completing a transaction. Avoid sharing your personal information via informal channels like DMs or comments.
What is TikTok Shop?
TikTok Shop is TikTok’s internal ecommerce platform. Users can browse items, make purchases, and sell products directly in the app using TikTok Shop.
