Since 2012, Donner has been pushing the boundaries of innovation in musical instrument design. With an extensive product offering, Donner caters to both beginners and seasoned musicians. The China-based brand's commitment to high-quality craftsmanship has quickly propelled it to become a global leader in the market, shipping products to over 100 countries worldwide.
Challenge
Donner experienced substantial growth in 2022, leading the brand to shift focus to incorporating a direct-to-consumer (DTC) model for international customers. While expanding into new markets, Donner wanted to keep labor and configuration costs low by setting up multiple sites. Also, to ensure long-term operational efficiency, the brand wanted to streamline the management of all online channels across regions.
Solution
Donner had been using Shopify since 2014, upgrading to Shopify Plus in 2022 to help scale its online sales. By leveraging Shopify Plus's expansion store capabilities, Donner was able to create multiple websites to satisfy its international DTC operations within a day, without adding any significant labor or configuration costs.
With a unified backend across multiple sites, Donner could manage its international online stores from one centralized place. Moreover, the company customized its DTC store's checkout to make it easier for customers to quickly view recommended products, opening up the door to more upsell opportunities for the company.
Results
The capabilities delivered by Shopify Plus enabled Donner to drive further growth through its online DTC business.The brand can now reach a wider potential customer base with localized websites and is able to upsell to existing customers. Smooth payment terminals and customizable shopping carts have played an instrumental role in enabling Donner to increase its average order value three-fold and keep customers engaged with a seamless online experience.
With Shopify Plus, Donner saw results fast:
- 300% increase in average order value
- 1-day website construction time, 5-day external launch time
- Reduced time from weeks to 1 day when connecting with advertising
Shopify Plus helped Donner achieve a breakthrough in brand-building internationally by supporting our adoption of a successful DTC model. We plan to continue global expansion and will look to strengthen online and offline linkage with the Shopify POS system in the future.
