A New Way to Look at Your Store’s Performance This BFCM

Take a look at your BFCM Notebook to understand your store's performance this holiday season.

Every year, we share a round up of how your business did during Black Friday Cyber Monday (BFCM). This year, your BFCM story is made even more powerful with an interactive Notebook experience powered by data.

Announced at Commerce+, Notebooks are coming to Shopify in 2022 to allow merchants more flexibility to explore, and visualize their data from multiple sources in a single interface. 

Your BFCM 2021 story, powered by ShopifyQL Notebooks

The BFCM 2021 Notebook is a comprehensive look at your performance during this busy time of the year. This BFCM special edition allows you to go deep into the performance of your business during the holiday season. Start with total sales, and understand your results based on products, days of the week, or even location -- using a beautiful map visualization.

💡 TIP: Click over any of the visualizations in your BFCM Notebook to see the ShopifyQL queries that power them.

Let’s take a closer look at the two key components - ShopifyQL and Notebooks, that bring your BFCM story to life this year.

Behind-the-scenes of your BFCM 2021 Notebook

As long as data has been around, there have been multiple ways to visualize and interpret it. One of the most powerful and flexible ways is through a query language. A query language allows you to request and retrieve specific data from a large set of data.

We’re building ShopifyQL to be the intelligent query language for commerce. Built with commerce in mind, ShopifyQL includes specific and smart syntax (sales during BFCM, anyone?) to help merchants get to insights faster, and with minimal lift.

Notebooks is the visual companion of ShopifyQL. It is a tool that will allow you to dive deeper into your data to tell a sequential story about your entrepreneurial journey. Think of the Notebook as a notepad and ShopifyQL as the language to write your own data story. A scroll through your BFCM 2021 Notebook gives you an overview of how your business did during BFCM on various dimensions and metrics, with ample opportunities to dive deep and explore further.

This BFCM edition is a sneak peek into what's ahead. ShopifyQL Notebooks is coming to Shopify in 2022 and we can't wait for you to build your own data stories.