Eqpd for any Growth Opportunity with Shopify Capital (2025)

Nestled in the picturesque town of Twisp, Washington, eqpd (“equipped”) is not just a gear company; it’s a testament to the power of good design and American craftsmanship. Founded by Jonathan Baker, eqpd specializes in long-lasting, versatile bags that make sustainable living more convenient.

Simple is hard to achieve for designers and banks alike

Jonathan's journey began on the East Coast as a freelance product designer crafting high-end sporting goods. That experience honed his skills and passion for quality, but sparked a desire to create innovative, everyday gear for everyday people. After exploring hundreds of prototypes from sunglasses to knee pads, the LastBag stuck and inspired the 12-or-so products eqpd sells today. Made from super durable dry bag material, just four stitches and six rivets, it looks incredibly simple, but it’s built to be the last bag you’ll ever need.

Click here to start selling online now with Shopify

A person’s hands are packing a red eqpd bag into an open cardboard box. They are wearing a shirt with grey sleeves. To the right of the box on the floor are packing materials and an eqpd product tag.

As a small American manufacturer employing 1% of Twisp’s population, Jonathan needed cash flow to build and operate eqpd. He turned to traditional banks, but struggled with complicated lines of credit and equity terms. “To maintain my line of credit, I had to make expensive yearly payments and take a lien against my property—not an ideal situation.”

Anna Dooley, Product Designer

This is a common challenge among new Shopify merchants, and why Shopify Capital is designed to remove financial barriers that delay and complicate growth. There’s no credit checks, no personal liability, and no equity taken. With Shopify Capital, merchants can separate their business and personal finances, and receive funding offers based on their business performance that continue to scale with their success.

I didn't need the money the bank was offering me. I needed small amounts just to keep the business rolling.

From red tape to flexible cash flow

When a Shopify rep called to discuss his funding offer, Jonathan was intrigued by the idea of automatic repayments from daily sales and decided to take a small amount of funding and give Shopify Capital a try. "Using Shopify Capital felt so effortless that I let my traditional line of credit expire."

Beyond its simplicity, Jonathan appreciated that Shopify Capital feels like a supportive partnership because repayments ebb and flow with his daily sales. “I don’t need to stress about making another large payment at the end of the month, if I have a bad month, repayment adjusts based on my sales. That sensitivity to the challenges small businesses face makes Shopify Capital feel personal.”

The power to seize fast opportunities

With 60% of eqpd’s business coming from custom orders, having fast access to funding is crucial to their growth. Shopify Capital’s hassle-free process allows eqpd to take risks and say yes to projects that might otherwise be out of reach.

The speed of Shopify Capital has been incredibly powerful for our growth. When we close a project and need to purchase fabric within 10 days, having fast access to money can make or break that deal—and Shopify Capital had funds in our account in three days.

Since their first $5,000 round, eqpd has taken $68,000 in funding to pay for everything they need to fulfill a custom order from materials to labor to shipping.

Four eqpd employees are working in an open workshop space with sunlight coming through the windows. Two employees face each other at a workstation and operate sewing machines. A person in a plaid shirt and hat is working at a table covered with materials, boxes, and tools. Black and green eqpd bags are hanging on a rack in the foreground. Shelving with supplies and more eqpd bags are at the back of the workshop. A sign on the wall reads, "eqpd, The Last Bag, Reusable for a Lifetime."

“It takes 10 years to be an overnight success”

Manufacture a bag that lasts forever and customers will buy more than one. In a world where reusable bags are a dime a dozen, eqpd’s 37% return customer rate proves that quality can still win customers’ dollars. “It just warms our hearts to know that people aren't just choosing us once, they're choosing us three, five, nine times. That's exactly the experience we were hoping to give.”

A male eqpd employee wearing a brown shirt is leaning under a large machine in a warehouse setting and focusing on a task. He has one hand on a control panel that is out of focus in the foreground. A small warning sign on the machine reads, "Danger: Crush hazard."

This year, eqpd celebrates its 10th anniversary with exciting collaborations on the horizon, dreams of designing gear for the US Olympic Team, and another round of Shopify Capital ready to assist whatever’s next.

Available in select countries. All financing through Shopify Capital is issued by WebBank in the United States. Offers to apply do not guarantee financing. Reviews and results are based on individual businesses and their experiences. Results vary and are not guaranteed. Shopify Capital loans are repaid based on a percentage of daily sales. The maximum repayment term is 18 months, and 2 minimum payments apply. The actual time period within which the loan is repaid may be less than 18 months.