The 2024 Peak Season Report

Make this peak season your best yet

Unlock data-backed strategies based on insights from thousands of UK consumers.

Download the report

Consumer Shifts

Shopper behaviours are changing peak selling

The need for brands to keep up with shifts in consumer expectations and behaviours is crucial all year round—and especially so in the run up to Black Friday and the peak sales period.

+21%British consumers plan to spend 21% more than last year.

23%of Brits start peak season planning in June or earlier.

59%of British shoppers prefer hybrid experiences.

Key Themes

Data-driven insights and opportunities

Discover new strategies for higher sales.

Spending habits

Understand how planning, budgeting, and changes to discretionary spending could impact your peak sales.

Hybrid shopping

With consumers embracing hybrid experiences, winning customers means offering seamless shopping journeys.

Loyalty and retention

Unlocking loyalty from peak season goes beyond heavy promotions, with shoppers looking for more than just the highest discounts.

Selling in a shifting landscape

Social selling continues to keep brands on their toes as age groups continue to shift across new and old platforms.

Prepared for peak season?
You are now.