The 2024 Peak Season Report
Make this peak season your best yet
Unlock data-backed strategies based on insights from thousands of UK consumers.
Consumer Shifts
Shopper behaviours are changing peak selling
The need for brands to keep up with shifts in consumer expectations and behaviours is crucial all year round—and especially so in the run up to Black Friday and the peak sales period.
British consumers plan to spend 21% more than last year.
of Brits start peak season planning in June or earlier.
of British shoppers prefer hybrid experiences.
Key Themes
Data-driven insights and opportunities
Discover new strategies for higher sales.
Spending habits
Understand how planning, budgeting, and changes to discretionary spending could impact your peak sales.
Hybrid shopping
With consumers embracing hybrid experiences, winning customers means offering seamless shopping journeys.
Loyalty and retention
Unlocking loyalty from peak season goes beyond heavy promotions, with shoppers looking for more than just the highest discounts.
Selling in a shifting landscape
Social selling continues to keep brands on their toes as age groups continue to shift across new and old platforms.