Shopify's growth solutions

Build more paths to more revenue

Target your best buyers, activate shopper insights, and drive high-converting personalization with industry-leading growth solutions, exclusively on Shopify.

Get in touch
  1. An icon of a marketing funnel
    Find and target your best buyers

    Improve ad performance with better targeting.

  2. An icon of three silhouettes from the shoulders up
    Maximize reach and conversion

    Reach millions of high-intent shoppers using Shop.

  3. An icon showing a network, representing sales channels
    Optimize every sales channel

    Boost sales everywhere with true unified commerce.

  4. An icon showing a core, representing Shopify’s core platform
    Get the best in commerce

    Build on the world’s most powerful commerce platform.

An icon of a marketing funnel

Reach your best buyers. Run your best campaigns.

Activate enriched first-party data to understand and find your best buyers, and run campaigns that boost ROI with Shopify’s industry-leading advertising technology.

Let's talk growth

Target buyers across your marketing funnel with Shopify Audiences

Combine first-party data with commerce insights only available on Shopify to maximize your ad performance on top platforms.

Collage with a social ad, labels relating to Shopify Audiences, and lines representing an increase

Retargeting boost audience

Double retargeting conversions

Reach people who’ve engaged, but haven’t bought. Expand retargeting addressability, double your retargeting audiences size with custom Retargeting Boost lists,1 and compare results with robust analytics.

Existing customers plus audience

Expand and cultivate your customer list

Shopify Audiences contains on average 40% more existing customers than standard ad platform lists.2 These audiences can also be used in remarketing campaigns to reengage existing shoppers.

Shopify audiences

Cut customer acquisition costs by up to 50%

Unlock robust data insights on shoppers, generate personalized audience lists that pinpoint engaged buyers, and reduce ad customer acquisition costs by up to 50%.3

up to 2xmore retargeting conversions

With the Retargeting Boost audience.1

40%more existing customers matched

With Existing Customers Plus audience.2

up to 50%lower customer acquisition costs

With Shopify Audiences.3

Turn buyer behavior data into better performance

Use Shopify's customer data platform to collect first-party data and unlock insights across the world's most popular platforms and sites.

First-party identity resolution

Recognize even more shoppers

Use first-party identity resolution to connect buyer touchpoints across channels, devices, and sessions—so you can target more site visitors, and create personalized experiences.

Apps with pixels

Measure behavior across your store

Measure buyer behavior across your store—from initial discovery to final checkout—to get a complete view of your customers’ shopping journeys and interests.

Data transfer

Share data with your marketing channels

Improve targeting across the world's most popular platforms including Meta, Google, TikTok, X, and Klaviyo by sharing data client-side and server-side while preserving buyer privacy choices.

Attribution and ROAS reports

Refine ad strategy with unbiased attribution

Get an unbiased view of marketing performance all from one central place to better optimize channel strategies. See where orders are coming from and how much you're spending to get them.

Graphic showing a green, rippling circle, and icons of two silhouettes, a shopping bag, a thumbs up, a chart with an arrow, an upward arrow, a report, a clock, devices, and circular arrow
A graphic showing the orders and sales that influencers and brands see when using Shopify Collabs

Shopify collabs

Find your influencers. Grow your audience.

Boost sales by managing your affiliate marketing program with Shopify Collabs—right within your Shopify Admin. Find influencers that resonate with your brand, incentivize them to promote your products, and reach new customers where they’re already consuming content.

An icon of three silhouettes from the shoulders up

Reach Shopify’s network of 150M+ buyers

Tap into Shop’s buyer network to reach, convert, and retain more customers from Shopify’s unparalleled network of 150M+ engaged buyers.4

Let's talk growth

Shop campaigns

Control costs and boost returns with campaigns

Launch campaigns in minutes that target millions of buyers across Shop and other top ad platforms. Just set your CAC, targeted ROAS, and budget, and let Shop Campaigns run deep relevance algorithms to match the best offers to the right buyers. Pay only when customers convert, and get full access to customer data to grow relationships over time.

Shop Pay button on a green gradient background

Shop Pay

The world's best accelerated checkout

Shop Pay can lift conversion by as much as 50% vs. guest checkout.5 It securely stores payment and shipping info in one profile so checkouts happen in seconds.

Shop App on a phone, over a green gradient background

Shop App

Millions of shoppers. One app.

Reach millions of engaged buyers on the Shop app—Shopify’s relevancy-driven, fully personalized app that doubles as a business growth engine.

Graphic of coins, and a message saying “You earned $3.80 Shop Cash” over a gradient background

Shop Cash

Automatic rewards for high LTV customers

When customers use Shop Pay, Shopify rewards them with Shop Cash—a built-in rewards program that helps turn one-time buyers into repeat customers.

up to 24%new buyer growth

Driven through Shop Campaigns.6

up to 50%higher conversion

With Shop Pay vs. guest checkout.5

50%brands get first order

From a Shop Campaign within 48 hours of creation.7

10%+better performance

Shop Pay outperforms other accelerated checkouts.5

An icon showing a network, representing sales channels

Optimize every sales channel. Maximize revenue.

Unlock unified sales channels powered by a single data model to help your business simplify backend complexity and increase sales.

Let's talk growth

B2B ON SHOPIFY

Drive growth with the best B2B self-serve buying experience
87% of B2B buyers will pay a premium for a supplier with an excellent commerce portal. By running your B2B and DTC businesses on a unified platform, you'll give buyers a self-serve purchasing experience for effortlessly placing their own orders. This unified stack will help teams focus on strategic tasks and growth, boosting efficiency and cutting costs.

SHOPIFY POS

Sell more in-store, and generate repeat business
Use Shopify POS to power high-converting checkout experiences with mobile POS hardware, create seamless and elevated shopping experiences across online and in-store, and streamline operations with a unified back office that provides a single source of truth for product, order, and customer data.

MANAGED MARKETS

Expand your sales channels to reach new customers
Expand overnight to more than 150 markets, and simplify the most complex aspects of global selling—from taxes, to customs, to fraud. With a built-in merchant of record, Managed Markets cuts costs and streamlines operations.

COLLECTIVE

Find new customers with collaborations
Partner with other retailers to sell in new places, reach new customers, and lower CAC. Develop co-branded products, sell your products on other stores, and even curate products from other brands. Connect right in Shopify, and only pay for what you sell.

SOCIAL CHANNELS

Sell on social channels

Reach more customers by sharing your products directly from Shopify to platforms like Facebook, Instagram, TikTok, Pinterest, Snapchat, and more.

MARKETPLACES

Sell on marketplaces

List your products on the world's leading online marketplaces—like Amazon, Walmart, Target Plus, and eBay—from one central location, with automatic inventory syncing.

up to 33%increase in self-serve

Within 12 months after adopting B2B on Shopify.8

8.9%sales uplift

On average when powered by Shopify POS.9

200%+global sales growth

From top-performing brands using Managed Markets.10

150%+omnichannel sales

Average growth, YOY, from brands using Shopify POS.11

An icon showing a core, representing Shopify’s core platform

The unified platform designed for high-growth commerce

Shopify's unified core platform is designed to increase conversion, differentiate your brand, and drive personalization on every sales channel.

Let's talk growth
Graphic collage showing a sneaker and the Shopify Checkout screen on a green gradient

The best-converting checkout in the world

Increase conversion and customize your checkout to meet your business needs with fast, secure, and upgrade-safe Checkout Extensions.

A view of 4 Shopify online storefronts on a green gradient background.

Fast and personalized storefronts that sell more

Convert more with the fastest personalized storefronts in the world, built on your first-party data and optimized for rapid revenue growth.

A graphic collage showing canned water, and a Shopify subscription.

Subscriptions for recurring revenue

Drive retention and sales by adding a subscription app or building a custom solution, and manage it all right from your Shopify Admin.

up to 36%higher conversion than competitors

Shopify Checkout converts up to 36% better.5

Thousandsof commerce engineers

Shopify's engineering team is 100% commerce-focused.

33%better total cost of ownership

Shopify's TCO is 33% better, compared to competitors.12

up to 2.4xfaster site speed than other stores

Speed improves experiences and can boost conversion.13

A bottle from BlenderBottle on a gym floor, next to a set of dumbbells, in front of an athlete.

Shopify Audiences has been key to getting our campaign performance back to where we need it to be.

Featured content

Leading the way in innovation and insight

See how we're helping revenue leaders meet their growth goals and build for the next era of commerce.

Whitepaper

Seeing around corners

See why unified first-party data is the future, and how we're helping brands build truly personalized storefronts.

Download the whitepaper 

Guide

Ecommerce growth guide

Get rich insights—rooted in how over 875M people shop14—to use as you build your long-term growth strategy.

Download the guide 

Webinar

Supercharge your growth with first-party data

Learn how to power your first-party data strategy, boost ROI, and create personalized shopping experiences.

Register now 

Shopify growth solutions

More ways to more revenue

Talk to our sales team about integrating Shopify into your tech stack.

Get in touch
  • 1Ad campaigns using the latest version of Shopify Audiences Retargeting Boost lists have demonstrated as much as 2 times more orders for every marketing dollar spent on retargeting compared to the next-best available tactic. Results may vary.
  • 2Merchants using the Existing Customers Plus audience are able to match on average 40% more existing customers vs. standard ad platform lists. This audience can be applied as an exclusion to prospecting campaigns to increase ad efficiency or used in remarketing campaigns to engage existing shoppers.
  • 3Ad campaigns using the latest version of Shopify Audiences for targeting have demonstrated as much as 50% lower customer acquisition costs, compared to campaigns relying solely on ad platform targeting. Results may vary.
  • 4Shop Pay is trusted by 150M+ high-value shoppers in 24 countries. Based on internal Shopify data.
  • 5Based on a study completed with a Big Three global management consulting firm in April 2023.
  • 6Shop Campaigns statistic based on internal Shopify data from 2023, analyzed in 2024.
  • 7Shop Campaigns statistic based on internal Shopify data from Q1 and Q2, 2024.
  • 8Based on internal Shopify data for merchants active with B2B on Shopify between July 2022 and October 2024.
  • 9On an aggregate basis, Shopify's POS solution provides an 8.9% equivalent uplift in sales annually on average relative to the market set surveyed based on self-reported figures from merchants, according to a study commissioned by Shopify and published by EY in November 2024.
  • 10According to a study commissioned by Shopify and published by EY in September 2024.
  • 11According to a study commissioned by Shopify and published by EY in November 2024.
  • 12All values are average. Data according to research commissioned by Shopify and conducted November 2023 to February 2024 by a leading independent consulting firm to study TCO across major platforms in North America.
  • 13Site speed data sourced from nearly 200,000 publicly available data points. Read full blog post for more info.
  • 14875M+ unique online shoppers purchased from Shopify merchants in 2024.