Keyzar Jewelry has built their reputation on exceptional craftsmanship and a fresh, innovative approach. This approach led to rapid growth for the jewelry brand, necessitating a move from Etsy to Shopify in order for them to reach their full potential.
After switching to Shopify, Keyzar Jewelry:
- Achieved a 40% improvement in site speed, leading to a 15% lift in conversion rates.
- Cut feature rollout timelines in half, from 4 weeks to just 2 weeks.
- Increased average order value by 12% and improved checkout completion rates by 18%, driving consistent 7% monthly revenue growth.
The challenge: Outgrowing the limitations of a marketplace
Keyzar faced significant challenges while operating on Etsy, which began to hinder their growth as the business expanded. As they grew, they quickly realized that Etsy's marketplace limitations restricted their ability to create a unique brand identity and deliver a tailored customer experience.
Guy Cohen, CMO of Keyzar, explained, “We needed more than a marketplace—we needed a platform that could give us complete control over our brand identity.”
The fee structure on Etsy, which had once been manageable, had also become a barrier as sales volume soared, impacting profitability, and managing high transaction volumes required a more robust and scalable solution.
Perhaps most importantly though, Keyzar Jewelry craved access to more advanced marketing tools and actionable customer insights that would help them connect more deeply with their audience and fuel their growth even further.
We needed more than a marketplace—we needed a platform that could give us complete control over our brand identity.
The solution: Shopify provided control and scalability
Shopify emerged as the ideal solution for Keyzar Jewelry, offering a robust and scalable infrastructure that could handle their high-volume operations, even during peak traffic periods, without compromising site reliability. This, commented Guy, “gave us the confidence to focus on expansion without the stress of downtime.”
The platform’s advanced tools for growth, including a fully customizable checkout and powerful integrations with analytics and marketing tools, allowed Keyzar Jewelry to tailor their operations to meet their unique needs. “Shopify checked every box,” said Guy, “empowering us to break through these challenges and scale our business in ways we never thought possible.”
The extensive ecosystem of apps and expert partners further ensured that they could optimize every aspect of their business, from inventory management to marketing automation, saving them time and unlocking new efficiencies.
Shopify wasn’t just a solution—it was the catalyst that enabled us to scale, innovate, and deliver a world-class shopping journey for our customers.
And when it comes to specific Shopify features that’ve had a positive impact on Keyzar Jewelry’s business, Guy says a few stand out in particular:
- Shopify Payments and Installments: “Both the most seamless and advanced payment processor we’ve ever used. From smooth integrations to best-in-class fraud analysis, it ensures every transaction is secure, efficient, and hassle-free—setting a gold standard in ecommerce.”
- Customizable checkout: “The customizable checkout has been a game-changer, allowing us to optimize conversions and create a streamlined shopping experience tailored to our customers’ needs.”
- Shopify Flow: “These automation capabilities have revolutionized our operations in ways that are hard to put into words. Automation doesn’t just save resources—it drives efficiency, reduces human error, and opens up limitless possibilities for scaling.”
- API integrations: “We’ve built systems that once seemed unattainable—effortlessly. What’s truly remarkable is how Shopify empowers even small businesses with minimal coding expertise to create scalable, high-performing solutions.”
“Shopify’s products and features aren’t just tools,” says Guy, “they’re the foundation for innovation and growth."
The result: Significant growth and enhanced operational efficiency
Since migrating to Shopify, Keyzar Jewelry has experienced significant growth and operational improvements. By adopting Shopify’s Hydrogen framework, they achieved a remarkable 40% improvement in site speed, reducing page load times from 3.5 seconds to just 2.1 seconds. This boost in performance directly contributed to a 15% lift in conversion rates, demonstrating the importance of speed in driving sales.
Additionally, Shopify’s ecosystem enabled Keyzar Jewelry to accelerate feature rollouts, cutting their timelines in half—from 4 weeks to just 2 weeks. As a result, they could deliver new storefront features and promotions faster than ever before.
The implementation of Shopify Payments and Shopify Plus transformed their checkout process, increasing average order value by 12% and improving checkout completion rates by 18%. These enhancements have fueled a consistent 7% monthly revenue growth, allowing them to scale with confidence.
Our experience with Shopify has been nothing short of exceptional. It’s not just a platform we rely on; Shopify has become the cornerstone of our growth strategy, and helps us stay ahead of the curve in an ever-evolving and competitive market.
