A guide to retention marketing: turning repeat customers into loyal fans

Build a better loyalty program with Shopify and Yotpo

Amplify the behavior of your top customers

Use personalized loyalty programs to encourage customers to return again and again.

Adapt to your customers’ purchasing behaviors

Refine your promo strategies for distinct customer segments and eliminate guesswork about who prefers what.

Harness a fully integrated loyalty program

Immediately reward customers with tangible benefits using a loyalty program that informs your other marketing strategies.

Respond to customer actions in real time

Create journeys that respond dynamically to customer interactions, whether they click a message or make a purchase.