Upgrading to Shopify Plus

The best plan for your long-term growth

All the power you need to scale, exclusive tools, and the lowest transaction fees of any Shopify plan. Only when you upgrade to Shopify Plus.

Luxury women’s handbag with chart showing higher total global sales and total orders

Shopify Plus pricing

See subscription details and compare with other plans

FAQ

Read top questions about upgrading to Shopify Plus

Case studies

Find out why the world’s best brands made the move

Mobile checkout screen and a drag-and-drop theme editor on a background of programming code

Advanced checkout customizations

Convert more with an extensible checkout

Personalizing your checkout experience—including Shop Pay and all information, shipping, and payment pages—is possible with checkout customizations. Customize Shopify Checkout with our drag-and-drop checkout editor and other apps, or build a one-of-a-kind experience by developing your own apps.

Learn 5 ways to customize Shopify Checkout 

Shopify Functions

Stand out with unique commerce experiences

Shopify Functions gives you the freedom to design and deploy flexible personalizations in your own app. By extending or replacing key parts of Shopify’s back-end logic, you can build commerce experiences as unique as your brand.

Learn how to extend and customize with Shopify Functions 
  • Advanced discounts that match third-party systems
  • Personalized, automated promotions at checkout
  • Unique checkout validation rules
  • Custom order routing logic
Tennis racket for sale online with bulk purchasing options and minimum and maximum amounts

B2B on Shopify

Sell B2B and DTC from one place

Everything you need for wholesale selling is now right in the Shopify admin. Tailor the end-to-end experience for each buyer with customized product and pricing publishing, quantity rules, and payment terms. And spend less time managing multiple platforms through integrations, APIs, and automated order processing.

Explore B2B on Shopify 

Shopify Audiences

Find more relevant buyers for less

With Shopify Audiences, get your ads in front of the right buyers with custom audience lists, powered by Shopify’s commerce insights.

Explore Shopify Audiences 
  • Reach shoppers who are more likely to buy, at a lower advertising cost
  • Simplify your workflow with automated custom audiences
  • Leverage your audiences across the marketing funnel on channels like Meta, Google, and Pinterest
  • Manage your audiences and track performance directly in your admin

Started with Shopify,
scaled with Shopify Plus

Shopify Audiences has been key to getting our campaign performance back. We’ve seen targeting and performance improve, with return on ad spend as high as 6x. It’s now a key part of our advertising strategy.

BlenderBottle

Chase Waters — Director of Digital Marketing, Trove BrandsRead the story 
Query for orders in the top 5 regions in the last 6 months

Shopifyql notebooks

Write the data story of your business

ShopifyQL Notebooks is the new way to access your commerce data. Make better business decisions by exploring and analyzing your data, visualizing your growth, and creating custom reports—all powered by our intelligent query language that understands commerce.

Explore ShopifyQL Notebooks 

Launchpad

Break sales records, not your site

The biggest flash sellers in the world choose Shopify Plus for their peak selling days. Make the most of your product drops and flash sales with higher checkouts per minute, built-in bot protection, and automated event scheduling.

Explore campaigns and flash sales 
  • Schedule automated promotions, product releases, and theme updates with Launchpad, Shopify’s flash selling tool
  • Put more people at the front of the checkout queue with Shopify Plus Bot Protection
  • Scale your tech stack with up to 500% higher API call limits
Overview dashboard of analytics in the Shopify admin

Organization settings

Centralize your entire organization in Shopify

  • Manage multiple stores from one location through organization settings in the store admin
  • Add unlimited staff accounts with specialized permissions in seconds
  • Sell in 9 free expansion stores with localized languages, content, or currency

Shopify Plus pricing

Invest in your growth with competitive rates

Exclusive features, advanced conversion tools, and the lowest transaction fees* on Shopify—it’s all part of your plan.

Upgrade now

*Transaction fees and credit card rates vary by region.

1-year term

3-year term

Starting at $2,500

$2,300

USD/month

or a variable platform fee for more complex business structures

Compare all plan features

   
Pricing and feature information for all Shopify plans
BasicShopifyAdvancedPlus
Pricing
$29 USD/mo*billed yearly
$79 USD/mo*billed yearly
$299 USD/mo*billed yearly
Starting at$2,300 USD/mo3-year term
Core features
Online store
Easily build an online store. Full features include product collections, informational pages, and blogs.
Full-featured
Full-featured
Full-featured
Full-featured
World's best-converting checkout
Equip your store with a world-class checkout that lets customers complete purchases with just one click.
Unlimited products
Sell as many products and services as you want.
Additional staff accounts
Let staff help you run your store and control who has permission to access info—from product pages to customer data.
5
15
Unlimited
Collaborator accounts
Give 3rd party designers, developers, and marketing experts limited access to your store. (Does not count toward staff account limits.)
Templates and themes
Easily create polished storefronts and customer messages with business-ready templates and themes.
Sales channels
Promote and sell your products everywhere: on social media, in online marketplaces, through customer chat, and more.
Inventory locations
Track inventory, fulfill orders, and sell products across multiple locations, including retail stores, warehouses, and pop-ups.
10
10
10
200
Analytics
Access 60+ reports to track your store performance or build custom reporting with flexible, real-time analytics.
24/7 support
Get round-the-clock access to the Shopify support team.
Live chat
Live chat
Enhanced live chat
Priority support by phone or live chat
Hosting and administration
Unlimited web hosting
Get fast load times and exceptional reliability for your store with unlimited bandwidth and storage.
Custom domain
Use your own existing domain, purchase one through Shopify, or use a free ".myshopify.com" domain.
Free SSL certificate
Get a free site security certificate to encrypt your online store's content and publish it securely.
Organization settings
Manage administrative tasks like staff and billing across multiple Shopify stores.
Checkout capacity
Let more shoppers check out simultaneously during big sales events. Assign anyone who exceeds capacity to a waiting room queue.
Standard
Standard
10x
40x
In-person selling
Shopify POS Lite
A lightweight solution for casual selling at pop-ups and markets.
Shopify POS Pro (per location)
Everything POS Lite has to offer, plus faster workflows, more control over staff permissions, and in-depth inventory reporting tools.
$89/mo
$89/mo
$89/mo
20 locations included or 200 with Shopify Payments
Marketing
Unlimited contacts
Add unlimited contacts to your Shopify account.
Customer segmentation
Filter and group customers to find and reach exactly the right people.
Shopify Email
Create emails from scratch or from templates, send campaigns, automate emails, and report on results. First 10,000 emails are free each month, with volume discounts on additional emails for higher plans.
Shopify Forms
Attract, acquire, and convert new customers with our free lead capture solution.
Shopify Inbox
Convert more customers through chat, including automated messages.
Marketing automation
Engage customers at every stage of their journey with automated marketing flows. Use pre-made templates or build custom flows that suit your unique business.
Abandoned checkout recovery
Automatically send emails to customers who leave your store without completing checkout.
Discount codes
Offer your customers a fixed value, percentage, or shipping discount on products or collections.
Gift cards
Expand your current customer base and attract new customers by offering gift cards.
Shop Campaigns
Acquire customers at a cost you control with risk-free campaigns. You only pay when a customer converts.
Shopify Payments
Online standard card rates
Accept all major card brands automatically when your store launches.
2.9% + 30¢
2.7% + 30¢
2.5% + 30¢
Most competitive rates
Online premium card rates
Premium includes commercial, corporate, and business cards and all cards issued by American Express.
3.5% + 30¢
3.3% + 30¢
3.1% + 30¢
Most competitive rates
Online International card rates
+ 1%
+ 1%
+ 1%
Most competitive rates
In-person card rates
2.6% + 10¢
2.5% + 10¢
2.4% + 10¢
Most competitive rates
In-person manual credit/debit transaction rates
3.5% + 10¢
3.5% + 10¢
3.5% + 10¢
Most competitive rates
Third-party transaction fees if not using Shopify Payments
Third-party transaction fees are charges that apply if you use a third-party provider.
2%
1%
0.6%
0.2%
Fraud analysis
When you use Shopify Payments, get a built-in analysis feature that flags potentially fraudulent orders.
Shopify Shipping
Shipping discount
Competitive shipping rates from DHL Express, UPS, or USPS.
up to 77%
up to 88%
up to 88%
up to 88%
Shipping labels
Buy shipping labels individually or in bulk through Shopify Payments. Print shipping labels using a standard printer.
USPS small-package discounts
Get discounted rates for smaller/lighter packages with USPS Parcel Select Cubic® and USPS Priority Mail Cubic®.
Shipping insurance
Get up to $200 coverage with each eligible Shopify Shipping label (requires Shopify Payments).
3rd-party calculated shipping rates
Show calculated rates with your own account or third-party apps at checkout.
Additional paid service
Shopify Marketplace Connect
Connect and list products
Connect and list your Shopify products on all supported marketplaces.
Import marketplace orders
Import unlimited orders from marketplaces to Shopify.
First 50 Shopify-synced orders
Each month, get 50 marketplace orders from Shopify-synced listings for free.
More than 50 Shopify-synced orders
Get additional orders from Shopify-synced listings for a 1% transaction fee (up to a total maximum of $99 USD per month).
1% up to $99/mo
1% up to $99/mo
1% up to $99/mo
1% up to $99/mo
Customization
3rd party app integrations
Manage your unique business with a vast selection of compatible apps.
Ecommerce automations
Automate manual tasks, build workflows, and grow your business with the first built-in ecommerce automation platform.
Custom apps
Build apps using Shopify APIs. For added customization, get API access to personally identifiable information (PII), including customer names, addresses, phone numbers, and email.
Limited data access (no PII)
Full data access
Full data access
Full data access
API rate limits
Power your custom or 3rd party apps with flexible integrations.
Standard
Standard
Up to 2x on select APIs
Up to 10x on select APIs
Headless storefronts
Build a custom storefront with Hydrogen, Shopify’s React-based toolkit and deploy on Oxygen, Shopify’s free global hosting solution.
1
1
1
25
International
Language translation
Enable multiple languages on your storefront to reach a global customer base. Includes two free automated translations and flexible integrations with third-party translation services.
Currency conversion
Automatically convert prices into your customer’s local currency to drive conversion in each market (requires Shopify Payments).
Localized selling with custom markets
Manage global sales all from a single store with our cross-border international sales tools. Target specific countries or regions, offering a customized, high-converting shopping experience.
3 markets included
3 markets included
3 included + $59/mo per added active market
50 markets included
Product pricing by market
Take greater control of your international pricing strategy by setting specific prices for products or product variants in each market.
Local payment methods
Set local payment methods to appear for customers who check out in specific markets (requires Shopify Payments).
Local domains
Assign custom web addresses for each market that are optimized for local search results. Automatically redirect customers to the right domain or subfolder based on their market.
Duties and import taxes
Estimate and collect duties and import taxes at checkout to give customers total cost clarity.
Shopify Tax
Sales tax calculation
Automatically collect the right amount of sales tax at checkout based on product-specific rates and your customer's precise address.
Tax liability tracking
Clearly monitor where you may be required to collect sales tax and where you're approaching state thresholds.
Easy product categorization
Review and approve product categories suggested by Shopify, or make edits to ensure the most accurate rates and exemptions are applied to your orders.
Automatic updates
Let Shopify Tax routinely scan for rate changes, regulation updates, and tax holidays, and apply them to your store as needed.
Free for first $100K sales
Get Shopify Tax for free for your first $100,000 in US sales per year. After $100,000 you only pay a small transaction fee when sales tax is calculated.
First $100K free, 0.35% after
First $100K free, 0.35% after
First $100K free, 0.35% after
First $100K free, 0.25% after
Tax Platform
Calculate accurate taxes on every order based on the most up-to-date tax rules.
Additional paid service
Additional paid service
Additional paid service
Additional paid service
Just for Plus
Checkout extensibility
Convert more buyers with advanced customizations to Shopify Checkout using powerful apps and branding tools.
B2B on Shopify
Sell wholesale and DTC, integrated in one admin and store.
Shopify Audiences
Find high-intent customers at lower cost.
Free expansion stores
Set up additional stores under the same brand for the purpose of selling in different languages or currencies.
9
Bot protection
Protects your online store from bots during flash sales.
Exclusive API access and endpoints
Build complex integrations with APIs and get up to 500% higher API call limits.
Feature test drives
Control the release of new features to your stores to ensure your workflows and API integrations keep functioning smoothly.
Launchpad
Schedule automated promotions, product releases, and online store updates.
Custom app built with Shopify Functions
Get the freedom to design and deploy flexible personalizations to build commerce experiences as unique as your brand with Shopify Functions.
Custom user groups
Group users with similar roles together to assign permissions in bulk, making it easy to onboard new team members or transition roles within your organization.
Shopify Plus Certified App Partners
Use apps that are hand-selected for their quality and ability to solve complex needs.
Shopify Plus Academy
Access lessons and courses designed to help you scale on Shopify Plus.

shopify payments

Unlock even more value with Shopify Payments

More than a payment gateway, Shopify Payments is a conversion tool that unlocks financial solutions, omnichannel selling, and more.

Top converting checkout

Access 150M+ buyers on Shop and get Shop Pay, the fastest checkout on the web.

Fast, flexible funding

From startup to scale-up, fuel your growth with flexible funding through Shopify Capital.

Cross-border expansion

Grow globally with Managed Markets. Sell products in multiple currencies and offer checkout with local payment methods.

Chargeback protection

Get free chargeback protection for all eligible Shop Pay orders with Shopify Protect.

Buy now, pay later

Get paid upfront while offering flexible payment solutions through Shop Pay Installments or third-party payment apps.

Shopify POS Pro

Sell everywhere people shop with the best omnichannel point-of-sale system out of the box.

Specialized in growth

Customize even more with exclusive partners and services

Shopify Partners and apps

Innovate, migrate, and grow faster with a rich partner ecosystem of industry experts, and an engaged community of actively maintained third-party apps.

Premier systems integrators

Connect with industry-best system integrators like IBM, Accenture, EY, Cognizant, Deloitte, KPMG, and WPP to help you build, deploy, or migrate.

Professional services

Get hands-on design and development services to accelerate the most complex builds, including data migration and launch support.

Community resources

Get ongoing 24/7 priority support, with self-directed online resources like Shopify Plus Academy and Shopify Community forums.

Results that speak for themselves

Read the case studies behind some of the most innovative and successful brands that upgraded to Shopify Plus.

Boie doubled conversions and sales year over year.

Ooni grew sales by 400% with a surge in conversion rate.

Laird Superfood saw 550% quarter-over-quarter sales growth.

FAQ

Popular questions about upgrading

Unlock the power you need to scale. It’s time to upgrade.