Creativity is complex. Your style might be brash, but surprisingly tender. Your novel might explore love, but also power. These tensions are a sign of innovation—but they can also make naming a project a challenge. When you’re attached to your work, condensing it into a few words for an external audience can feel daunting. Still, names matter: They’re a reader’s first encounter with your voice and a lasting identity for loyal fans.
Names are particularly important for blog owners. With countless competitors vying for attention, a memorable and strategic blog name can help attract audiences, build recognition, and support brand growth. Learn what makes a good blog name, strategies for choosing the perfect name for your blog, and a few unique blog name ideas for inspiration.
What are popular blog types?
A blog is a website that shares informational or entertaining content in text-based entries, known as blog posts. While blog posts can cover any topic, most focus on a specific niche. Here are a few popular blog types:
Company blogs
Company blogs—like the one you’re reading—provide value to a business’s target audience. They often serve as part of a content marketing strategy, offering insights into company culture, educational content, and product-related tips.
Personal blogs
Personal blogs cover anything that matters to you. Create one to share your opinions, hobbies, activities, speculative fiction—whatever you want to put out into the world. Many writers use them as creative outlets, places for self-reflection, or opportunities for connection.
Lifestyle blogs
In lifestyle blogs, you share carefully curated details about your personallife to create a personal brand. Promote a specific aspirational image—like debt-free living—or cover health and leisure topics like travel, fashion, food, fitness, and relationships.
Travel blogs
Chronicle your travel experiences, inspire readers to plan their own trips, and provide helpful suggestions with a travel blog. Many travel writers review accommodations, attractions, and dining options, and publish information about booking procedures and costs.
Cooking blogs
Cooking blogs share recipes, cooking techniques, and inspiration for home cooks. Consider focusing on a specific diet, technique, or cuisine—like traditional Greek food or gluten-free baking.
What makes a good blog name?
Effective blog names help target audiences find your blog and reinforce your unique brand identity. They’re also easy to remember, which can increase brand recognition, boost repeat traffic, and help fans promote your blog to friends. Here are six qualities of a strong name:
1. Distinctive. Distinctive blog names catch a reader’s eye and leave a lasting impression. Choose words readers know, but don’t necessarily expect. “The Sandwich Bible” is more memorable than “The Sandwich Blog.”
2. Catchy. Use literary devices like alliteration, assonance, consonance (repetition of a sound at the start or within a word), and rhyming to create a blog name that sticks in readers’ minds. “Chalk O’Clock” and “Hunting with Harry” are alliterative examples of catchy blog names.
3. Short. Shorter blog names are easy to remember and reference in speech or writing. They can create fewer design problems on your site and avoid a cut-off on search engine results pages (SERPs) or email inboxes. “Three French Hens” is a better lifestyle blog name than “My True Love Gave to Me Three French Hens,” for example.
4. Relevant. A blog name that incorporates relevant keywords can help readers find your blog via search. A snorkeling-focused travel blog might use “Where to Snorkel” or “Snorkeling Secrets.”
5. On-brand. Good blog names reflect your brand identity and personality. An irreverent sewing supplies retailer might title its blog “In Stitches,” while an eco-friendly one might use “Sewing Seeds” or “What You Sew.”
6. Unique. A good blog name is unique, meaning you don’t share it with another website. A unique blog name prevents confusion and increases your odds of securing a matching domain name.
Example blog names
Existing blog names are a great source of inspiration. Research your blog niche and find examples you resonate with. Here are three examples of distinctive, on-brand blog names.
The Squeeze
Health food brand Press London runs a health and lifestyle blog called The Squeeze Magazine. The company’s blog name references its signature line of cold press juice blends, mirrors the company’s retail brand name, and suggests freshness and the tactile experience of savoring every last drop.
The Posterior
Bidet company Tushy’s playful voice shows up in its brand name, website copy (“Change the future of your butt, forever”), and blog, The Posterior. It covers bidet use, sustainability, gut health, “butt health,” and sexual wellness. The blog name is relevant to its subject, and the formal word choice is playfully ironic, which aligns with the brand’s voice.
Scary Mommy
The Scary Mommy pregnancy and parenting blog focuses on celebrating and supporting mothers. The brand emphasizes diversity, inclusion, and boldness. In its own words, it “tell[s] it like it is; no sugarcoating, no bullsh*t.”
The blog’s name is brief, distinctive, and relevant to its content. The repeated “y” sound is catchy, and the use of baby talk playfully invokes a child’s perception of its bold voice. The dissonance between “scary” and “mommy” also effectively communicates the brand’s understanding of the complexity and diversity of motherhood: feeling frustration, expressing anger, nurturing loved ones, and dealing with belittlement.
5 tips for choosing a blog name
- Research related keywords
- Check domain name availability
- Try blog name formulas
- Search for idioms and synonyms
- Use a blog name generator
So how do you come up with unique blog name ideas? Here are five strategies to help you brainstorm ideas and choose the perfect name for your blog.
1. Research related keywords
Use search engine optimization (SEO) and keyword research tools like the Moz Keyword Explorer or Google’s Keyword Planner (free for users with a Google Ad account) to find search terms your target audience associates with your niche. Simply enter your blog’s subject and key phrases, then scan the results for blog name ideas.
For example, someone starting a baking blog might find the phrase “cake flat what do I do” in search results. While that’s not a great blog name, it could spark ideas like “No Flat Cakes.” When you incorporate common search terms, you’ll boost your SEO score, making your blog easier to find.
You can also use related words to jumpstart your brainstorming process. The popular query “how to make a wedding cake” might prompt a memory of your own wedding cake, an orange cardamom Bundt, leading to creative blog name ideas like “Beyond the Bundt.”
2. Check domain name availability
Matching your blog’s domain name with your brand name can make it easier for audiences to find you. Check domain availability through your hosting provider or use Shopify’s free domain name availability checker, which also generates domain name suggestions and informs you if a related domain or domain extension is available. Steer clear of blog name ideas that resemble a competitor’s domain name to avoid sending traffic to them.
If you’re considering “The Kitchen Sink” but find that thekitchensink.com is taken, consider a similar available domain—like thekitchensink.us—or go with thesweetsink.com and change your blog name to match.
3. Try blog name formulas
Blog name formulas help you generate ideas, make a partial name more descriptive, or alter an idea to secure a matching domain address. Here are a few options:
- Adjective + noun. This formula can work for any blogniche. A food blog might try options like “Hangry Hippos,” “Chaotic Kitchen,” and “Saucy Dames.”
- Your own name + verb, adjective, or noun. Name formulas are particularly popular with personal and lifestyle bloggers who could use names like “Susie Runs,” “Anne’s Opinions,” and “Sneaky Ian.”
- Gerund or preposition + goal or state. Goal-based formulas can generate creative lifestyle blog names, travel blog names, and personal growth or wellness blog names. Examples include “Seeking Balance,” “Toward Financial Freedom,” and “Into Harmony.”
4. Search for idioms and synonyms
Use a thesaurus, like WordHippo, to find synonyms for keywords related to your idea. Some online dictionaries, like The Free Dictionary, also offer idiom search functions, where you enter words related to your niche and review common phrases containing your prompt text.
You might search “home” and find inspiration for lifestyle blog names like “Home Girl,” “Close to Home,” and “Homewrecker.” Maybe you input “eat” and find food blog name ideas like “Have Your Cake” or “Eat and Run.”
5. Use a blog name generator
An online bloggenerator tool can generate names based on related words. Shopify offers a free AI-powered business name generator, which suggests business names or blog names based on information about your brand, industry, or niche.
Blog name ideas FAQ
What makes a blog name good or bad?
A good blog name idea is brief, memorable, unique, relevant to your blog’s topic, and on brand. Examples include bidet retailer Tushy’s “The Posterior” and the parenting blog name “Scary Mommy.”
How do I come up with a blog name?
Here are five strategies to help you generate ideas for the perfect blog name:
1. Research related keywords.
2. Check domain name availability.
3. Try blog name formulas.
4. Search for idioms and synonyms.
5. Use a blog name generator.
How does a good blog name help my business?
An effective blog name makes your blog easy to remember, which can increase brand recognition and help fans promote your blog to friends and family. A good blog name also helps target audiences find your new blog and encourages potential readers to check it out.