Plus partner

Sophelle

Active partner since April 2024

New to the directory|Open to work
Sophelle

Social links

Primary location

Framingham, United States

Supported locations

United States, Canada, Mexico

Languages

English

About

Business description

Sophelle empowers retailers and DTC brands with consulting services spanning strategy, selection, implementation, and optimization. With deep expertise and a commitment to innovation, we deliver tailored solutions to help clients thrive in a rapidly changing landscape

Other services

Business strategy guidance, POS setup and migration, Store settings configuration, Headless commerce, Systems integration

Featured work

Cross-Sell Personalization Boosts Apparel Retailer’s Revenue by 28%

Sophelle revamped in-cart product recommendations, shifting from a like-sell model to a more effective cross-sell approach. Sophelle’s tailored approach ensured that recommendations varied based on customer intent. This transition resulted in an impressive 28% increase in revenue on the cart page, effectively paying for the retailer’s entire personalization platform!
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eCommerce Personalization Lifts Apparel Retailer’s Conversion Rate 13%

Sophelle prioritized product recommendations based on the customer’s viewing recency. Adding that time-based element to the targeting algorithm led to a massive improvement in performance. 

By showcasing products viewed within minutes, the apparel retailer’s click rates and conversion rose 13%. This led to an estimated 11% revenue increase, totaling an incremental $240k.
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