Shop app

Reach and retain more customers

Connect with 100M+ engaged shoppers and instantly grow your brand presence

Manage Shop

Phone screen with the Shop app primary feed, one phone screen featuring best sellers, the other screen featuring Matte Lipstick from Fern Beauty.

Over 100,000,000 shoppers are waiting

Shop, track, explore, repeat–add the app that shoppers love
View of general dashboard for merchants on Shop, featuring color picker customization and sales line chart.

Increase customer lifetime value with the Shop channel

  • Enable features for a better cart-to-home experience
  • Customize your store and inventory on the Shop app
  • Create marketing automations and track your performance
  • Engage directly with your customers
View of general dashboard for merchants on Shop, featuring color picker customization and sales line chart.
Image of sales dashboard modules including sales metrics, reviews and impressions.

Shop app has been a keystone in helping our brand Curves at Home. It's allowed us to keep our customers up to date with new releases, interact with customers, and support our brand recognition as we grow. Huge thank you to Shop for helping us succeed.

Zach Aburaneh,

Curves at Home

 — 

Owner

Stay connected with the Shop ecosystem

Shop supports your customers and your growth at every point of the shopping journey.

Your customers’ journey with Shop starts with Shop Pay’s accelerated checkout. Next, customers can tap the Track with Shop button from your order confirmation page. When they do, they're redirected to download the Shop app. Customers with the Shop app can receive real-time order tracking updates about eight times between check out and delivery. Every tracking update creates a potential shoppable moment with your brand in the app because Shop shares trending items, deals, and new arrivals from your store. Once an order ships, you can choose to notify customers of a post-purchase offer to incentivise their next purchase. And the Shop Pay checkout cycle begins again, creating an ongoing loop of product awareness from your store. Showing all the in-app touchpoints where Shop helps merchants make more sales from Shop Pay's accelerated check out to post-purchase offer automations.

01— Acquisition

Find your best customers, easily

Shop helps you connect with a growing network of highly-engaged, verified Shop users to drive growth and create more opportunities for conversion.

Phone screen of app on sign in with Shop screen. Screen displays an auto-filled email above “Continue” button.

02— Shop Pay

Convert in more places, more efficiently

Give shoppers the flexibility to buy everywhere. Online, on social, or in store, Shop Pay offers the highest converting mobile checkout on the planet.

Learn more about Shop Pay
Shop app screen showing a customers’ delivery being tracked on the live map and confetti to denote a successful arrival.

03— Native mobile channel

Build trust, seamlessly

Provide pinpoint tracking updates for your customers in Shop. Build confidence, trust and engage on a surface where shoppers will keep exploring, and supporting your store.

Shop app screen showing a customers’ delivery being tracked on the live map and confetti to denote a successful arrival.

04— Shoppable moments

Drive repeat sales, sooner

Greet your customers with shoppable moments, then keep the conversation going with personalized recommendations, messages, and notifications.

Primary feed of the Shop app displaying product recommendations based on previous purchases, also showing notification banner alerting a customer that a product they like is back in stock.

05— Discovery

Get discovered, effortlessly

Tap into Shop's network of 100M+ highly engaged shoppers. Through personalized recommendations and search, your store can shine on Shop no matter the size.

The Shop app screen showing the search bar as well as brands being showcased in Featured Collections.

Create your integrated mobile shopping experience

Showing the Shop app design icons featuring text change, image upload, and and share.

Shop resources

An entrepreneur working at their desk.

Help center

Learn more about Shop Pay’s accelerated checkout.

Visit the help center 
A support specialist answering a phone call in front of a laptop.

Support

Get the support you need when you need it most.

Contact support 
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Blog

Discover how Shop Pay drives more conversions.

Read the post 

**Rates from 0-36% APR. For example, a shopper’s $800 purchase might cost $72.21/mo over 12 months at 15% APR. Payment options through Shop Pay Installments are subject to eligibility and are provided by Affirm’s lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. More options may be available upon approval. State notices to consumers: affirm.com/licenses.