Commerce is moving faster than ever, and businesses need up-to-the-minute insight into their store performance to keep up with customer expectations, and make informed decisions in the moment.
That’s why we’re revamping Shopify analytics to work smarter, faster, and more intuitively for you. It’s the same data you’ve had access to in Shopify—now available in real time, and with rich visualizations that remove the time and effort required to use your data to inform business decisions. And with new ways to view, explore, and curate your data, you’ll be able to discover critical insights faster than ever before.
Deeper data exploration
You get the most value from your data when using it to answer business questions—but those questions can be highly unique and specific, and hard to answer within rigid data frameworks. So we’ve redesigned our built-for-commerce analytics platform to help you explore your data without constraints.
Now, you’ll be able to configure all pre-built Shopify reports to layer on any combination of metrics or dimensions you’re interested in seeing together like sales, sessions, average order value, conversion rate, country, etc. Once in a report, you can add or remove metrics and dimensions, change the visualization type, and specify a date range from the configuration panel. You’ll see the various selections populate in the report and from there you can save it to return to in the future.
Imagine you’d like to understand the success of a recent promotion you ran. You want to see sales side-by-side with sessions and understand how many visitors converted to new customers as a result. You likely also want to see the top products sold during the promotion to get insight into your top products driving sales, or whether the promotion was successful in moving specific inventory. Now, you’ll be able to see all that data and more in a single view. You can continue building on top of that analysis until you’ve found the answers to your business questions.
If you prefer to build a report from scratch, you can do that as well by creating an exploration from the Reports page. This gives you the autonomy to create exactly what you’re looking for and saves you time searching for a suitable report to fit your specific needs.
With the new analytics experience you’ll be able to see a unified view of multiple intersections of your data, like sales and sessions over time, giving you the precise answers you need about the many facets of your business. Soon, you’ll also be able to query your data in real time with the same degree of flexibility using ShopifyQL, all from the convenience of your admin.
Personalized metrics at a glance
Another critical need for businesses is access to quick, easily consumable data for the most important and common performance metrics. The new analytics has a dashboard experience designed for quick and easy use right when you land on the analytics section in Shopify. If you’re short on time, or before diving into deeper analysis, you can view your most important metrics like sales, orders, or sessions at a glance and get a pulse on the real-time health of your store—no digging around in reports required.
We’ve made the dashboard completely customizable so that you can select which metrics you want to see appear there, in what order, and how visible you want them. You can drag & drop, resize, add, or remove any metric card—including custom cards for reports you create—to tailor your dashboard to your needs and make it that much easier to find what you’re looking for in your data.
Future-proofing our data platform
A critical part of refreshing our analytics is updating the infrastructure to stay relevant with changes across Shopify. Our data platform determines how we measure events that occur on your store, which impact the metrics that you see in your analytics. It’s our top priority that the data you see is reliable and accurately represents changes in your store.
That’s why in addition to the new UI experience you’ll see in analytics, we’re updating our data platform to work better for you today, and in the future. The way we process events is changing, and as a result some of your metrics may look different in the new experience, which is to be expected. These potential differences in your data are part of an effort to ensure your analytics and reporting stay meaningful and reliable as our platform evolves.
You can learn more about this change and which metrics are impacted in the Help Center.
Powered-up analytics to optimize your business
With fresh, up-to-the-minute data, new UI enhancements, and updates to our data platform, Shopify’s analytics is gearing up to be more powerful than ever. The new experience, which will be available to all Shopify merchants in the coming months, will take the heavy lifting out of analyzing your data so you can focus on optimizing your store and meeting your customers’ needs.
