Your TikTok content may help your ecommerce site generate sales, though your business doesn’t live on TikTok. The heart of your operation is your website, where you host all the important stuff: your product pages, customer reviews, and secure checkout. So how do you bridge the gap?
If you’ve spent time watching TikTok videos or scrolling through other social networking sites, you’ve probably seen the words “link in bio” encouraging viewers to visit a profile link. Like other social media platforms, TikTok lets certain accounts add clickable links to their profile pages, making it easier to direct followers to your website and convert them into paying customers.
Here’s how to add important links to your TikTok bio.
Benefits of adding links to your TikTok bio
- Drive traffic to your website
- Convert TikTok followers to sales
- Build followers across platforms
- Increase credibility
Your social media followers are potential customers. A link in bio shortens their journey to purchase, taking them directly to your website, where they can explore your products, read reviews, and make a purchase.
Adding a link to your TikTok bio section can help do the following:
Drive traffic to your website
With a clickable link, TikTok users can directly access your website, eliminating the need to search for your business and reducing barriers to your landing page.
Convert TikTok followers to sales
Drawing users to your online store invites them to browse your products and—if all goes well—make a purchase. Linking directly to a product page in your bio further simplifies the process.
Build followers across platforms
Including links to your other social media accounts increases the likelihood of your TikTok audience checking out and following your Facebook, YouTube, X, or Instagram accounts.
Increase credibility
A clickable link on your TikTok profile page gives you more credibility. When you showcase your online presence like other major brands, you signal to users that you’re running a reputable business.
What do you need to add a link to your TikTok bio?
Only some people can add a link to their TikTok bio. To have the option, you need the following:
A business account
If you don’t see the option to add a link to your bio, it’s likely because you have a personal account rather than a business account. To switch, tap the Profile icon in the bottom right when you open the app, tap the dropdown menu icon at the top, select the Settings & Privacy tab, and tap Manage Account.
Both personal and business account types are free to set up, but business TikTok accounts can use third-party management apps and download analytics and have limited access to some copyrighted sounds.
More than 1,000 followers
Once your TikTok account is set as a business account, you may still not see the field that lets you add links to your bio. This is because you need at least 1,000 followers before you can enable this feature.
Mobile access
If your account is a business account with at least 1,000 followers, you can add one clickable link to your bio. Just make sure you’re accessing TikTok from a mobile device to set it up—the option isn’t available on desktop.
How to add a link to your TikTok bio
Once you fulfill the requirements, you can add a link to your TikTok bio. Here’s how:
1. Use a mobile device. Make sure you’re using the TikTok app on your phone or tablet, since the option won’t appear in a browser or on a desktop device.
2. Tap the profile icon. On your homepage, tap the profile icon in the bottom right corner of the screen to get to your bio page.
3. Tap “Edit Profile.” On the bio page, tap the Edit Profile button beneath your follower count to view your profile editor.
4. Add a URL to the Website field. Type or paste your URL into the website section. It can be to your ecommerce store’s homepage, a product page, your personal website, another social media profile, or a multi-link URL through link-in-bio tools like Linkpop, which let you create a single, customizable landing page with multiple links.
5. Track clicks. Use a third-party link service like Linkpop or Bitly to track user behavior, or monitor your website’s Google Analytics to see how much traffic comes from your bio link.
Tips for writing a TikTok bio
Your website link appears just below your TikTok bio. The two should work together to introduce your business to users and encourage traffic to your website. Here are some tips to polish your bio and perfect your profile page:
Capture your brand identity
Your TikTok bio may be a user’s initial interaction with your brand—make sure it sends the right message. Consider the professional tone of Allbirds’s bio: “Making better things in a better way with premium natural materials. #Allbirds.” Compare this with Cocofloss’s splashier tone: “✨your daily hit of dental dopamine / 🦷dentist-designed smilecare.”
Keep it brief
A TikTok bio is limited to 80 characters, including spaces, line breaks, and emojis, so avoid unnecessary fluff. Focus on one or two key pieces of information, and make sure your bio effectively communicates it.
For instance, check out the bio of the gardening shop Pot Gang: “🌽 MONTHLY VEG GROWING BOXES / 🥇 SUNDAY TIMES BEST GARDENING SUBSCRIPTION.” It includes a brief description of their sales model and an award to establish credibility.
Optimize your link
The link in your TikTok bio is a key opportunity to convert visitors—so make sure it aligns with your goals. For instance, to increase website traffic, direct your TikTok link to your landing page or blog; if you want to increase sales, link to a product page.
Use a free tool like Linkpop, Linktree, or Bitly to make a custom link to add multiple links in a tree. These third-party apps help keep your bio link short and organized.
Include emojis
Don’t underestimate emojis—they capture attention and help draw users to your bio. Choose a few that reflect your brand’s vibe.
How to add link to TikTok bio FAQ
Why can’t I add a link to my TikTok bio?
To add a website link to your bio, you need a TikTok business account and at least 1,000 followers. You also need to access your profile through the TikTok mobile app to set up your link; the option isn’t available on desktop.
What is a TikTok bio link?
The TikTok bio link feature is a clickable link that certain account owners can add to their profile page. Users can tap the link to instantly visit the URL—like a dedicated landing page on your business website, a product page, other social media platform accounts, or a list of links to various web pages.
Where is the TikTok bio located?
The TikTok bio feature appears on your profile page, below your profile picture, account name, and follower count. Your bio can only be 80 characters and up to five lines.
