Since the pioneering work of mid-century computer scientists like Alan Turing and John McCarthy, artificial intelligence has evolved from a theoretical concept to a routine part of our daily lives.
As AI tools become more accessible, entrepreneurs are finding innovative ways to make AI-generated videos. You can now use AI video generators to produce, edit, and release customized, professional videos that go far beyond simple stock footage. Whether you’re creating marketing videos, training videos, or educational videos, these modern generators can help create the content you need.
Here are the key features to look for in an AI video generator and a list of the best AI video generators on the market.
Table of contents
What makes a good AI video generator?
The right AI video generator tool depends on your particular business needs, but here are the main components that help with producing and editing videos:
Simple user interface
Working with AI tools is only getting easier. With many options available, compare different AI video tools and identify which ones feature a user interface that feels intuitive to you and your video creation process. For example, if you need to edit several hours of interview footage into short clips, choose an AI tool with a drag-and-drop interface. This allows you to easily upload footage and automatically receive edited snippets.
Most AI video generators offer free trials or demos. Experiment with different options to compare how each interface complements your creation process and content style. For example, if you need to develop informational videos from scratch, find AI tools that generate videos from simple prompts or scripts written into user-friendly text boxes.
Customization options
Choose an AI video generator with customization features so you can tailor your content to your brand. For example, some AI video generators, like HeyGen and Peech, let you upload brand assets like a logo or specific color scheme to generate videos consistent with your brand guidelines. The more customization options, the easier it is to generate unique content.
Variety of capabilities
Identify your specific needs and choose a video generator that can deliver what you’re looking for. For example, if you already have video footage but need help editing it into a compelling video, search for video generators with video editing capabilities, like Descript or Pictory. If you need to make a series of training videos from scratch, consider a tool like DeepBrain AI that can generate realistic AI avatars to deliver your instructions.
8 best AI video generators
Here are some of the most popular tools for automating the video creation and editing process:
1. Peech
Peech is designed to help content creators and businesses create high-quality snippets with consistent branding from existing unedited videos. With Peech’s AI-powered video editing software, you can upload unedited talking head videos and receive edited snippets with your brand assets. If you have raw interview footage of satisfied customers or employees, Peech can automatically generate a variety of edited branded content from that footage within minutes.
Peech offers an array of customization tools like visual style templates, speaker titles and subtitles, and intros and outros that can feature assets like your company logo. You can also choose from more than 20 languages with automatic transcriptions and translation.
Pricing: Start a free trial on Peech to generate watermarked videos. From there, you can request a demo to learn about pricing plans.
🌟Resource: 10 Best Practices for Creating Compelling Product Videos in 2024
2. Descript
Descript is an AI-powered video editing software tool that lets you edit videos by modifying transcripts. When you edit the transcript of the conversation, interview, or voice-over in your video, Descript automatically makes those edits to the video itself. With its simple user interface, Descript is ideal for filmed podcasts, interviews, and educational tutorials. Descript also includes background replacement, branded templates, and automatic filler word removal that eliminates pauses in speech.
Pricing: Descript provides various pricing plans, including a free option with one hour of monthly video transcription and a business plan at $50 per month for 40 hours of transcription. The Hobbyist and Creator plans cost $19 and $35 per month, respectively.
3. Pictory
Pictory is an AI video generator tool that can create videos from a script, blog post, image, or piece of music. It’s an excellent option for teachers who want to create informational videos like history lessons, or companies looking to increase engagement by turning blog posts into YouTube videos. Pictory also offers AI-powered video editing tools that can automatically create snippets from a longer video.
Pricing: Pricing options range from $25 a month for a starter plan to $119 a month for a comprehensive plan that lets large teams share and collaborate on video projects.
🌟Resource: The Ultimate Guide to YouTube Marketing (2024)
4. Synthesia
Synthesia is a text-to-video AI tool that generates professional video clips with AI avatars and voice-overs using video scripts. It’s ideal for creating videos with subjects giving instructions or information directly to the camera.
Synthesia works in more than 130 languages and comes with 160 stock AI avatars—you can even create a custom avatar. It also includes editing tools that let you fine-tune elements of your avatar’s performance, like pauses and gestures.
Pricing: Synthesia offers a free plan, a starter plan that costs $29 per month, and a full creator plan priced at $89 per month.
5. HeyGen
HeyGen is another option for text-to-video generation. It has more than 100 customizable avatars and at least 300 voice options in dozens of languages. HeyGen includes an AI writing assistant, professional templates, and background music options. You can create a custom avatar with an AI-powered voice cloning tool to replicate your voice for new content.
Pricing: Choose from a free plan with limited features, a creator plan that costs $29 a month, or a full team plan at $149 a month.
6. DeepBrain AI
DeepBrain is an AI-generation video company that offers text-to-video tools, AI avatars, and voiceover capabilities. You can create AI videos with its simple user interface, stylized video templates, and convenient translation tools. DeepBrain AI enhances video creation with face swap technology and background music, ideal for customizable talking head videos where the subject addresses the camera directly.
Pricing: Personal pricing plans start at $29 a month, with team plans starting at $89 a month.
🌟Resource: Video Marketing: Build a Winning Video Strategy in 2024
7. Fliki
Fliki is an AI video generation tool designed to create videos from text prompts. Along with AI avatars and automatic video editor tools, Fliki lets you easily turn a blog post into a video by providing the blog post URL, choosing an AI voice, and customizable visuals from a vast media library.
Pricing: Fliki offers a free plan with five minutes of content per month and a standard plan that costs $28 a month for 180 minutes of video.
8. Invideo AI
Invideo AI is designed for generating videos from text prompts and enhancing your video editing process with AI-powered tools for automatic trimming and color adjustment. It also features a video slideshow tool for creating compelling presentations.
Pricing: A free plan is available with 10 minutes of video generation a month and limited features, while the full plan provides all features and 200 minutes a month for $60.
🌟Resource: 18 TikTok Video Ideas Your Customers Will Love
Best AI video generator FAQ
Is there AI that can make videos?
Yes, there are AI tools designed to help users generate video content using machine learning and computer vision to automate producing, editing, and releasing videos.
What can you use AI-generated videos for?
You can use AI-generated videos for marketing materials, educational content, or explainer videos for products, services, or businesses.
Are there risks of using AI video generators?
There are a variety of risks around AI-generated video content, including privacy issues, misinformation, and copyright infringement. However, there are several professional AI video generators dedicated to helping you create safe and legal AI video content.
