HydroMATE attributes nearly half of its daily customer growth to Shop Campaigns

HydroMATE was founded in 2019 with a mission to improve the health, hydration, and happiness of the world's water drinking community.

While the brand quickly became a market leader, the D2C health and wellness industry was crowded, and the brand needed a way to cut through the noise to acquire new customers. Eager to continue growing, HydroMATE embraced Shop Campaigns offers—a risk-free acquisition channel that focuses on targeting new customers.

By tapping into the Shop audience of 150M+ buyers, HydroMATE was able to reach new customers while significantly lowering its average cost-per-acquisition. Today, HydroMATE attributes nearly half (43%) of its daily customer growth to Shop Campaigns.

"It's the best customer acquisition costs that we've seen. We can offer robust discounts to our customers and still pay a lower CPA than what we're paying on other marketing platforms," says Matthew Hernstadt, co-founder of HydroMATE.

Not only did the offer generate new customers for HydroMATE, it attracted customers with high lifetime value. Nearly 10% of the new customers HydroMATE acquired through the Shop Campaigns returned to repurchase in just 14 days. Comparatively, less than 5% of HydroMATE's new customers acquired on other channels returned to repurchase.