L'AMARUE is a root-cause skincare brand that uses its proprietary cell-communicating science to create effective, essential products. The Miami-based company’s products are designed to live their customers’ lives with them—for unconditional go-to care—from daily moisturizing and anti-aging, to eczema and more.
As a growing business, L’AMARUE is highly dependent on full-funnel marketing. The company relies on new customers as much as they rely on loyal ones to fuel their growth. But in the Spring of 2021 L’AMARUE experienced difficulty finding their next best customer, seeing a sharp decline in accurate customer targeting. As a result, advertising costs grew while sales declined 18% compared to the same period just one year before. Additionally, getting cut off from new customers meant average customer acquisition costs reached the customer’s 90-day lifetime value. L’AMARUE turned to Shopify Audiences to navigate this shift in digital media and was able to reach new buyers within weeks of creating their first custom audiences.
Our attribution (verified by Triple Whale) to Shopify Audiences was within 5% of Shopify Plus' reporting. Accurate and verifiable reporting enabled us to A/B test our campaign creative and select the creative that resonated best with our customers, further driving conversion.
