Growing your TikTok account requires more than just creating good content. You need video posts that engage your audience and skyrocket your follower count. So how do you know how well your content is performing and which types of posts are driving your success? The native TikTok analytics tool can help.
TikTok insights from this tool deliver a treasure trove of information, from follower demographics to number of views to traffic sources. You can use this data to hone your TikTok strategy and build a loyal audience.
What are TikTok analytics?
TikTok analytics is the name of TikTok’s native analytics page, where creators can access data about their account’s performance in an easy-to-use dashboard inside the app. With TikTok analytics tools, you can access essential metrics like when you audience is most active and how well individual videos are performing. You can use the TikTok analytics tool to develop a content strategy to maintain your current following and reach new followers.
How to access TikTok analytics
There are two ways to view TikTok analytics.
On a mobile device
Here’s how TikTok users can view analytics on a mobile device:
1. Navigate to your TikTok profile page. After you open the TikTok app and log in, head to your TikTok profile page by tapping the “Profile” icon on the bottom right of your screen.
2. Go to TikTok Studio. Next, tap the three horizontal lines at the top right of your screen to open a pop-up menu. Then select “TikTok Studio.”
3. Tap “Analytics.” In the TikTok Studio window, find the analytics widget at the top of the page, then tap “view all” to the right of the analytics widget. The app will take you to a page that summarizes the performance of all your posts. At the top of your screen you’ll see a list of analytics categories, including “Content,” “Viewers,” “Followers,” and “LIVE.” Select which category of metrics you’d like to see.
On desktop
You’ll take a slightly different path to access the desktop version of TikTok analytics. Once you’re logged in on a browser, follow these steps:
1. Hover over your profile icon. Hover over your profile picture in the top right corner of your browser window. This will generate a dropdown menu of options.
2. Click “View Analytics.” In the dropdown menu, select “View Analytics.” This will take you to the “overview” page of the TikTok analytics tool. From the top of the page, select which category— “content,” “viewers,” or “followers”—you’d like to see data on.
Top TikTok metrics to track
- TikTok overview metrics
- TikTok content metrics
- TikTok viewers and followers metrics
- TikTok LIVE metrics
The TikTok analytics page has five different categories: overview, content, viewers, followers, and live. You can select a custom date range to specify the time period you’d like to learn about. Let’s look at a few of the insights you can see in each category:
TikTok overview metrics
The overview tab shows you TikTok data on how your account is performing as a whole. It includes your total number of likes, comments, and shares. You’ll find the following metrics:
- Post views. This shows you how many views your videos have received as a whole.
- Profile views. Profile views indicate how many people have visited your profile.
- Likes. This is how many total likes you’ve received across all your content.
- Comments. This is the amount of comments you’ve received on your videos.
- Shares. This is how many users have shared your content with others.
- Traffic source. This tells you how people find your content.
TikTok content metrics
The content category provides data on individual video performance. In seeing which TikTok videos performed well (and which didn’t), you can replicate successes and tailor your content to improve audience engagement. You can track the below metrics in your content tab:
- Most views. This shows you which of your videos have attracted the highest number of views in your selected date range.
- Most new viewers. This section tells you which of your videos had the most new viewers.
- Most likes. This tab shows you the videos with the most number of likes.
- New followers. This tab tells you which videos led to follower growth.
TikTok viewers and followers metrics
The viewers and followers tabs provide information about all the users who’ve watched your content and the people who follow your account. When you know who is engaging with your videos, you can tailor your content to your audience. Use the following key metrics to learn more about your viewer and follower activity:
- Total viewers or followers. This is your total viewer or follower count for your selected date range.
- New viewers or net followers. “New viewers” is the number of new viewers who watched your content within the selected date range. You can also see the number of returning viewers. “Net followers” is the number of followers you gained or lost in the date range.
- Gender. The gender category shows you a breakdown of your viewers’ gender in a chart.
- Age. This section displays your viewers’ age demographics.
- Locations. Here you can see the top countries and regions where your viewers live.
- Most active times. This metric tells you what times of day your viewers or followers are most active on TikTok. You can view this data by the hour or day of the week.
- Creators your viewers also watched. This tells you which accounts your viewers also engage with.
- Posts your viewers also viewed. This can help you understand what type of content your viewers like to engage with.
TikTok LIVE metrics
To track analytics on your TikTok LIVE videos, tap the TikTok LIVE tab and continue to the LIVE center. In the LIVE center you’ll find a number of TikTok LIVE analytics, including:
- Total views. This is the total number of viewers you have had join your LIVE videos within the selected date range.
- Total time. This metric shows you the total time you have spent hosting LIVE videos.
- New followers. This metric is how many new followers you have gained while hosting TikTok LIVE sessions.
- Top viewer count. Your top viewer count is the highest number of LIVE video viewers you’ve had at any one time during a LIVE video in the selected date range.
- Unique viewers. Your unique viewers data shows you how many individual accounts have viewed your LIVE videos. Every unique account only counts for one view, even if a viewer replays the LIVE more than once.
TikTok analytics FAQs
How do I see my TikTok analytics?
To access TikTok analytics on a mobile device, head to your profile page and select the three horizontal lines at the top right to find TikTok Studio, where you can find the analytics option. On desktop, open TikTok in a browser, hover over your profile image in the top right, then select “View Analytics” from the dropdown menu.
Should I use TikTok analytics?
If you want to boost engagement with your content or increase your follower count, using TikTok analytics can give you the information you need to tweak your content strategy to engage your current and potential audience.
Does TikTok analytics show who viewed your profile?
No, TikTok analytics will not show you the specific names of accounts who have viewed your profile. However, you will be able to see demographic information on accounts that have viewed your profile, such as age, location, and gender.
