In ecommerce business, the right information is critical. Ecommerce business owners constantly need to make important decisions about what new products to launch, what inventory to order, how much they can invest in marketing campaigns, and how to optimize their website.
Information is the key to making these important decisions. An ecommerce reporting tool can help you gather the real-time data you need to track sales and make informed decisions.
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What are ecommerce reporting tools?
An ecommerce reporting tool is software designed to report on and help you analyze your ecommerce business’s key metrics, often in real time. These tools typically aggregate data from your website, digital marketing tools, ecommerce platforms, sales reports, and financial tools.
Though they have somewhat different objectives, ecommerce reporting software complements your ecommerce analytics tools. With ecommerce analytics software, the primary goal is to gain insight into your store—usually about one specific element of it, such as analyzing customer behavior on a page via a heat map.
With ecommerce reporting tools, the primary goal isn’t to surface a specific insight but to understand broad performance trends at a glance. When used in conjunction with an ecommerce analytics tool, reporting software can give you a comprehensive view of your store’s performance.
Popular ecommerce reporting tools
The best ecommerce reporting tools for you will depend on your use case, budget, and reporting priorities. Explore these popular options:
Shopify Analytics
Best for: Store owners that need a reliable, quick snapshot of their store’s performance.
Shopify Analytics is the analytics tool that comes with every Shopify account, providing store owners with reports on their ecommerce salesperformance, the customer journey, and the most effective market channels. With higher tiers, it also offers customization options for reports and dashboards that fit your business.
Pricing: Included in all Shopify’s pricing plans. Additional features come with Advanced and Plus plans.
Triple Whale
Best for: Data-driven ecommerce marketing teams or technically savvy founders.
Triple Whale is a Shopify technology partner that aggregates data from popular marketing tools like Meta, Klaviyo, and Google to help store owners track marketing performance.
Although its original focus was marketing attribution (determining which marketing channels influence sales), it has since broadened its offering to provide more in-depth tools and analysis.
In addition to using it to improve marketing efforts—specifically for customer acquisition cost (CAC) and customer lifetime value (LTV)— the user-friendly interface can monitor multiple metrics in one dashboard. This gives you a snapshot of your KPIs on one page.
Its reporting tools are still primarily marketing-focused, making it less useful for tasks like inventory planning.
Pricing: Triple Whale provides a simple free option. Paid plans start at $129 per month. Enterprise plans starting at $279 per month.
Daasity
Best for: Ecommerce businesses that have a business intelligence function internally and operate on multiple sales channels.
Daasity is a sophisticated omnichannel reporting tool that lets brands aggregate data across their tech stack and all sales channels, including Shopify, Amazon, retail, and wholesale.
It is positioned as a holistic business intelligence tool, meaning it can report on performance in marketing, customer support, product lines, and more. Its integrations, support specialists, and customization features allow for comprehensive reports.
Note, many of the customization and integration features won’t be relevant for stores only selling through a single ecommerce platform.
Pricing: Pricing for Shopify businesses starts at $349 per month for stores earning less than $2 million in revenue, then up to $999 per month for brands over $10 million in revenue. Pricing for non-Shopify businesses is available upon request.
Peel
Best for: Growth and customer retention teams that need valuable insights but don’t have their own data team.
Peel’s ecommerce reporting tool positions itself as best for stores with unique aspects to their revenue or product mix such as subscriptions, multicurrency offerings, bundles, perishables, high SKU counts, free samples, or regulated products.
Peel offers data reporting customization while still promising usability for those without a technical background. It’s relatively easy to set up given its functionality and offers a Magic Dash AI feature for simplified reporting.
Pricing: $499 per month for Essentials, $899 per month for Accelerate, and custom plans for enterprise customers.
Supermetrics
Best for: Small, technically savvy teams who want total control over how they view their data.
Unlike other tools on this list, Supermetrics doesn’t provide reporting dashboards directly from its software. Instead, it is a tool that simplifies the process of aggregating ecommerce data somewhere else.
Most teams use it to send data into a Google Sheet, which they can then manipulate and chart themselves, or into Looker Studio, a popular, affordable dashboarding tool. It offers flexibility in how you organize and display your data, and its pricing and functionality scale up or down for small businesses and enterprises. Supermetrics doesn’t come with built-in data visualization tools, so you’ll have to use other software.
Pricing: Supermetrics’ pricing differs by where you want to send your data (such as Looker Studio, Google Sheets, or BigQuery). For a single data connection, pricing starts at $39 per month. The most popular package, Core for Looker Studio, is $239 per month.
Glew
Best for: Multi-functional ecommerce teams that need to deliver performance reporting rather than analysis.
Like many other ecommerce reporting tools, Glew aggregates information from multiple sources to give you a single-source view of your ecommerce data. It offers entry-level pricing options and enterprise-level features for a wide range of use cases. It can produce weekly report emails on inventory levels, or you can create custom reports for marketing and subscription management.
Pricing: Includes Starter, a free plan, Pro (which starts at $70 per month), and custom plans that go up from there.
Ecommerce reporting tools FAQ
What is the most popular ecommerce reporting tool?
The most popular ecommerce reporting tool for Shopify stores is Shopify Analytics, since it’s built right into the platform. The market for third-party tools has many options, but some of the most popular include Triple Whale, Daasity, and Supermetrics.
How do you track ecommerce data?
The most important sources for any business are your sales and payment records (such as from Shopify), your website traffic data (such as from Google Analytics), and your inventory data (such as from Shopify or third-party inventory management software).
What do ecommerce reporting tools track?
Ecommerce reporting tools track your business’s most important key performance indicators (KPIs). Every business will have different KPIs, but they are categorized into KPIs for sales (e.g., revenue), marketing (e.g., site visits and conversion rate), customer satisfaction (e.g., returns or positive reviews), and operations (e.g., gross margin or delivery time).
