Looking for the right B2B platform in 2024? Start here

The most important thing you need to sell wholesale online is an ecommerce platform built for today’s buyer. Follow this 10-point checklist to choose the best platform for your business now, with room to scale.

Take a sneak peek at what’s inside

10 boxes to tick

Personalization? Check. Self-serve purchasing? Check check. Discover eight features that will make or break your online B2B success in this essential checklist for new or established wholesalers.

Five platform must-haves

Your ecommerce platform of choice should be more than features and functionality. Discover five other factors that buyers love—and that set you up for conversion and scale.

One place for B2B and DTC

Shopify is already the most loved platform for selling direct to consumer. Now with B2B features built right in, you can sell DTC and B2B from the same platform—and even the same store.

 Self-serve allows us to scale because our customers will be able to order and reorder as many times as they want without the assistance of our internal team. 

Elizabeth Bell, Director of Product Management, Brooklinen

Find the right B2B platform for your brand, whatever your business