When Spencer Boerup launched MagMod to sell magnetic flash modifiers to photographers, he didn’t focus solely on individual products; he leveraged product bundling to drive growth. By pairing flash diffusers with light modifiers and offering other curated bundle products, MagMod increased its average order value while simplifying the purchasing process for customers.
Spencer’s strategy paid off. In just four years, MagMod went from a Kickstarter campaign to a thriving business with 200% year-over-year growth.
If you want to turn single-item purchases into multi-product sales, product bundling might be the solution. Here’s what you need to know.
What is a product bundling app?
A product bundling app lets you sell multiple items together at discounted prices. Bundle apps eliminate manual coding work by providing intuitive interfaces that integrate directly with your store and pre-built templates that support various bundle types.
Many bundling apps also offer features like performance analytics, inventory synchronization, and product recommendations to boost sales and improve the shopping experience.
Types of bundles
Here are the main types of bundle discounts that bundle apps can help facilitate:
- Classic bundling. Complementary products get paired together for a total price that’s less than what you would have spent buying each product individually.
- Mix and match. You get to make your own bundle by putting together products from a specified list or category.
- Buy one, get one (BOGO). These are sales in which you get one product and another of equal or lesser value for free or at a discounted price.
- Volume discounts. With these, the more you buy, the more you save per item.
- Tiers. Once you surpass a certain value threshold, you get a bulk discount.
- Quantity breaks. Once you buy a certain number of a single product, you get a bulk discount.
Benefits of bundling
Setting up product bundles manually can be time-consuming and complex. Bundleapps simplify and automate the process. Here are three key benefits:
More sales per customer
Bundleapps encourage customers to purchase multiple items together, often at a slight discount from each item’s standalone price. This strategy increases your average order value (AOV)—the average spending per customer order.
For instance, MagMod’s Starter Kit and Professional Flash Kit bundles have become the brand’s two bestselling offerings. The bundles help photographers build their personal collection of accessories for less money than they would have spent buying each product individually.
Happier shoppers
Bundles can simplify buying for customers—especially when the products in the bundle naturally go together. “Bundles are great for customers because it eliminates some of that thinking, that analysis to decide, ‘Which ones do I need and which ones do I not need?’” says Spencer on an episode of the Shopify Masters podcast.
A bundle of complementary products simplifies the purchase decision for customers, saving them time and effort. It can also appeal to customers who appreciate thoughtfully curated selections and gift boxes.
Multiple selling options
Fixed-price bundles with a predetermined group of smartphone accessories, three-for-two deals on vintage vinyl records, quantity break discounts that offer a buy-more-get-more saving on non-stick kitchenware—regardless of what you sell, there are various bundle types to entice customers and boost sales.
Experiment with diverse bundle strategies, quickly adjust offers based on inventory or trends, and use sales analytics to identify the most effective combinations to drive your business forward.
Best Shopify bundle apps
- Shopify Bundles
- Pumper Bundles Volume Discount
- Rapi Bundle Quantity Breaks
- Bundler
- Vitals
- Kaching Bundle Quantity Breaks
- Unlimited Bundles & Discounts
- Simple Bundles & Kits
- Koala Bundles
With hundreds of Shopify AppStore apps to create bundles, the best solution depends on your specific features and business needs. Here are eight top-rated free and paid options built for Shopify and curated from its best product bundle apps:
Shopify Bundles
Shopify’s bundling app helps you curate your products and create discounts, all with the goal of raising your AOV. With no coding required, you can get started bundling products right away. Because it’s integrated into your Shopify store, it also helps track inventory in real-time so you avoid overselling.
Pricing: Free for your Shopify store.
Pumper Bundles Volume Discount
Pumper Bundles Volume Discount features strategic upsells, bundled products, and discounts that can help increase your AOV and sales. The app offers conversion-optimized templates and supports various discount types, including unit-based, percentage, or flat discounts. You can create customized offers for specific products or entire collections.
Pumper Bundles is fully customizable to match your store’s theme and design. It provides analytics to measure its impact on revenue and integrates with Shopify’s checkout, point-of-sale (POS) systems, and other popular apps.
Pricing: Pumper Bundles Volume Discount is free to start, with upgrade plans from $10 per month to $40 per month, depending on the extra bundle revenue generated.
Rapi Bundle Quantity Breaks
Rapi Bundle Quantity Breaks simplifies creating attractive product combinations and discounts for your Shopify store. With a user-friendly interface, you can quickly bundle products and set up a variety of offers, including BOGO deals and volume discounts, without any coding know-how.
You can create bundle suggestions or cross-sell offers, guiding customers to discover products that pair naturally with their initial choices. The app also supports dynamic pricing, letting you set up flexible discount structures that adapt to customer behavior.
Pricing: Rapi Bundle Quantity Breaks is free.
Bundler
Bundler helps you create and manage a range of promotions, including classic bundles, mix-and-match options, gift boxes, and sample packs. The app supports various discount types, including percentage, fixed amount, or BOGO.
Features like bundle landing pages, shortcodes, and cross-sell offers can help boost conversions on your site. The app also offers subscription-compatible bundles and discounts. You can integrate directly with Shopify POS, different subscription services, and multi-currency converter apps, creating a smooth checkout process across different sales channels.
Pricing: Bundler offers a free plan with unlimited bundles and basic features and a Premium plan at $7 per month, with advanced features like mix-and-match and custom landing pages. An Executive plan at $10 per month adds comprehensive bundle analytics. Both paid plans come with a seven-day free trial.
Vitals
Vitals is an all-in-one marketing app that includes bundling features as one of its more than 40 conversion tools. Use the app to create unlimited bundles with different pricing strategies, including fixed pricing, tiered pricing, quantity breaks, volume discounts, and BOGO offers. You can also set up upsell bundles, cross-sell bundles, and “frequently bought together” recommendations.
The app seamlessly integrates with your Shopify store, enabling bundle strategies without slowing your site. It also connects to platforms like Instagram and AliExpress, expanding your marketing reach.
Pricing: Vitals offers four plans, from $30 per month to $300 per month, depending on the scale and size of your business. All plans include unlimited upsells and come with a seven-day free trial. Annual subscriptions are available with a 20% to 22% discount.
Kaching Bundle Quantity Breaks
Kaching Bundle Quantity Breaks focuses on boosting your conversion rate with built-in A/B testing that helps optimize your bundle offerings. The app provides detailed analytics, letting you track additional revenue generated directly from your app bundles and discounts. Kaching lets you adjust the color and styling of bundles to match your brand with a user-friendly customization tool.
Pricing: Kaching Bundle offers three paid plans starting at $15 per month for the Starter plan, with the Scale plan at $30 per month, and a Pro plan at $60 per month for growing businesses. All plans come with a 14-day free trial, and there’s a free option for development stores. Annual subscriptions offer savings of 25% to 33%.
Unlimited Bundles & Discounts
Unlimited Bundles & Discounts by Revy is an all-in-one solution for bundling products and creating discounts. The app offers many bundling options, including buy-one-get-one, quantity breaks, build-your-own bundle, mix-and-match, and collection-based bundles.
The Live Editor & Preview functionality lets you personalize bundles and see the results in real time. The app applies discounts automatically and allows for discount stacking, giving customers attractive deals while potentially increasing your store’s revenue.
Pricing: Revy offers a free plan with limited features, and three paid plans from $14 to $30 per month, depending on your Shopify plan. New users get a 40% discount on paid plans for the first three months. All plans include live chat support.
Simple Bundles & Kits
Simple Bundles & Kits is a versatile solution for creating product bundles while maintaining precise inventory control. It breaks down bundles into individual stock keeping units (SKUs), enabling real-time inventory syncing and easy order fulfillment. This feature natively integrates with POS, ERP, WMS, and 3PL systems.
The app supports a wide range of bundle types, including mix-and-match, multipacks, subscriptions, and wholesale business-to-business (B2B) packs. Users can create dedicated product pages for bundles, boosting upsell opportunities without significant changes to the store’s front end.
Pricing: Simple Bundles & Kits offers a free plan with limited features and three paid tiers: Starter at $24 per month, Advanced at $50 per month, and Plus at $150 per month. All paid plans come with a 17% discount for annual billing. The free plan allows up to three bundles and 500 orders per month, while paid plans offer unlimited bundles and additional features like POS integration and custom order metafields.
Koala Bundles
Koala Bundles helps Shopify merchants create product bundles, quantity breaks, and volume discounts to boost sales. It offers one-click post-purchase upsells and includes a native announcement bar to display your offers effectively.
Find ready-to-deploy themes for bundle deals, allowing for quick customization and implementation. Koala Bundle also provides multi-language support and integrates with Shopify apps like PageFly, GemPages, and UpCart.
Pricing: Koala Bundle offers a free starter plan and a variety of paid options ranging from $13 per month to $96 per month, depending on the amount of revenue earned by using the app. A 14-day free trial is available for paid plans, and annual subscriptions can save up to 20%.
Bundle app FAQ
What is a bundle app used for?
A bundle app helps online stores create and manage product combinations that are sold together at a discounted price, boosting sales and average order value (AOV).
How do you choose which bundle app to use?
Pick a bundle app that fits your budget, offers the specific features you need (like customization or analytics), and has good reviews from other shop owners.
Can bundle apps integrate with Shopify stores?
Yes. Most developers design bundleapps to work smoothly with Shopify. Some apps offer setup in just a few clicks.
