Endorsed by professional athletes and celebrities like Justin Bieber, Liquid I.V. has established itself as the ultimate all-in-one functional hydration electrolyte drink mix post-workout, a travel day, or late night out. The brand generated an impressive $100 million in revenue in its first five years of sales and was acquired by Unilever in 2020.
After evaluating the rising cost-per-acquisition on over 20 platforms, Liquid I.V. was eager to optimize its acquisition budget on a new channel. With the simple setup of a Shop Campaign, Liquid I.V. saw results in under two weeks.
“It was just a couple of clicks and we were live. I just set the cap target and how much we wanted to spend…it was really simple," explains Daley Meistrell, Liquid I.V.'s Senior Director of Ecommerce.
Liquid I.V. reduced its overall cost-per-acquisition by over 40% and customers acquired through the Shop Campaigns were 2x more likely to repurchase, compared to other marketing platforms. Liquid I.V. also saw a 10x increase in daily order volume during the campaign.
Learn more about Shop Campaigns here.
Shop Campaigns are a no-brainer. It's something we're continuing to allocate budget to. We're excited for it to grow and we're looking forward to growing with it.
