Total cost of ownership
Shopify TCO Calculator
See how Shopify can help your business reduce costs and increase revenue, based on real data and research conducted by a leading consulting firm.
Compared to competitors, Shopify has:
33% better Total cost of ownership
23% better Platform costs
19% better Operation and maintenance costs
All values are average. Data according to research commissioned by Shopify from a leading independent consulting firm.
Calculate TCO
Enter your business details to see how Shopify compares to your current ownership costs.
Why we built this calculator
Bobby Morrison, our Chief Revenue Officer, offers an overview of the independent research that underpins our TCO Calculator.
Whitepaper
A deep-dive guide on all-things TCO
We unpack the research behind our calculations and outline best practices for optimizing your own enterprise operations.
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From December 2023 to January 2024, Shopify commissioned research from an independent leading consulting firm to study Total Cost of Ownership (TCO) across major ecommerce platforms. Research inputs were collected from an executive survey, in-depth executive interviews, secondary research (e.g., market and industry reports, review boards), and global subject matter advisors (SMAs) with in-depth expertise in ecommerce.
The research captured data from a survey of 250 enterprises across major ecommerce platforms. Respondents were based in the U.S. and Canada, and represented businesses of different sizes, industries, and revenue ranges (surveyed businesses had revenues of $10M and greater). The expert interviews were conducted with enterprise leaders responsible for managing and making investment decisions related to ecommerce platforms. Global SMAs knowledgeable in ecommerce platforms and enterprise pricing were also consulted throughout the research.
Total Cost of Ownership (TCO) is used by enterprises to assess all direct and indirect costs incurred with a given purchase or platform. Our TCO assessments holistically view the total cost that enterprises may incur from their initial purchase of an ecommerce platform to the recurring expenses needed to keep the platform operational. More specifically, for this calculator, our research design and analysis were informed by three TCO drivers:
- Platform Fees & E-commerce Stack Costs
- Operational & Support Costs, and
- Implementation & Setup Costs
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- This tool provides an estimate only based on results extrapolated from research commissioned by Shopify from a leading independent consulting firm. Actual total cost of ownership may vary. Shopify makes no representations, warranties, or guarantees with respect to the accuracy or reliability of this tool or the results obtained, including that your actual total cost of ownership is or will be higher or lower on any platform by any amount. By using this tool, you acknowledge and agree that Shopify will have no liability directly or indirectly arising from or in connection with your use of or reliance on this tool or any results obtained.