Shopify vs. Square
Scalability, unified buyer experiences, and a platform obsessed with commerce. This is why the world’s fastest-growing brands choose Shopify over Square.
Join the mass migration
Hundreds of leading brands have switched from Square to Shopify.
Scalability without limits
Stress-tested for growth at scale
Shopify is the most scalable commerce platform on the planet with enterprise-grade POS, hardware, and commerce tools all offered out of the box.
10%
of all ecommerce in the United States is powered by Shopify
50%
conversion lift with Shop Pay compared to guest checkout
Made for the world’s fastest-growing brands
Keep those SKUs coming
Add unlimited SKUs to your product catalog with no impact to site performance.
Expand into retail like never before
Open shop with up to 1K locations and manage your brand empire from one Shopify account.
Streamline your checkout
Accept payments with award-winning, first-party hardware, like POS Go and our Countertop Kit. Process 10K+ checkouts per minute with 99.9% uptime.
Go global with your brand
Expand into new markets and create localized buyer experiences. Accept multiple currencies, easily manage duties and taxes, and more in 175+ countries.
Unified commerce
The all-in-one platform that does it all
Shopify unifies inventory, sales, and customer data so you can fulfill orders across channels, in store, online, and beyond. This is omnichannel at its best.
30%
YoY revenue growth for brands using Shopify to sell in person and online1
88%
of Square replatformers agree Shopify better unifies in-store and online selling2
1 Shopify Plus: Retail and Point of Sale
2 Based on an online survey of 1,000 Shopify POS customers. (November, 2023)
Flexible fulfillment, no matter your sales channel
Show real-time product availability
Ensure online buyers always see accurate product availability across all your retail locations.
Fulfill orders in store
Transform local retail locations into fulfillment centers and drive store traffic with in-store order pickup.
Don’t miss out on sales
Take advantage of endless aisle features to quickly fulfill orders for out of stock items from stores with inventory on hand.
Simplify returns and exchanges
Easily complete returns and exchanges for online orders in store, right from Shopify POS.
The fact that Shopify offers a great ecommerce platform and POS system that work so well together for an omnichannel business like ours made it a very easy choice.
- Alexandra McNab — Chief Operating Officer
- Read case study
Unmatched innovation
Dedicated to the future of commerce
Shopify is the only platform moving at the speed of commerce, from infrastructure to the most cutting edge features. We’re already building today, what you’ll need tomorrow.
1,000s
of Shopify engineers committed to building the best commerce tools and features
$1.7B
invested in research and development alone at Shopify in 2023
All eyes on commerce
Trust the commerce experts
Shopify’s sole focus is commerce. 100% of our employees are on one mission—make commerce better for everyone.
Be the brand to beat
Stay competitive in your industry with a team of engineers releasing 100s of commerce features and platform updates 24/7.
Infinite extensibility
Commerce solutions made for every business
Shopify understands no business is the same. With headless commerce, the Shopify App Store, and robust APIs, you can build your business any way you want.
8K+
apps for commerce, the biggest app ecosystem in the industry
10K+
Shopify Partners supporting brands across the globe, from store builds to marketing
Unbelievably customizable—we mean it
Build your online brand, your way
Choose from 100+ website themes and customize without limits to match the look and feel of your brand.
Integrate your tech stack
Install powerful apps made for Shopify and connect to your favorite business tools with Shopify APIs.
Create workflows you’ll actually use
Design custom workflows and automate tasks, minus the code. Work with POS UI extensions to build a one-of-a-kind, performant POS solution for your business.
Get the support you need in a click
Partner with a Shopify expert or agency for professional services unique to your business, from store setup and development to branding, marketing, and more.
From seamless checkout experiences and powerful reporting tools to all the ecommerce integrations and apps, there’s no beating Shopify POS.
- Ben Sehl — Co-founder
- Read case study
Featured Apps
Essential apps for when you make the switch
Smile.io
Power brand loyalty, boost repeat sales, and engage buyers with rewards, VIP programs, and referral incentives.
Bundler
Increase average order values and move inventory at volume with custom product bundles and subscriptions.
Easy Team POS Staff Management
Streamline staff management, from scheduling and payroll to sales performance, all from Shopify POS.
Appointment Booking Appointo
Let buyers book a service or event offered online or in person. Send automated emails and SMS reminders.
Migration partners
Skip the hassle and migrate with minimal downtime. Get the support your business needs from a certified partner that specializes in migrations from Square to Shopify.
Icee Social
Experts focused on web development, ecommerce strategy, and consulting.
Maxburst
Web development and digital marketing agency specializing in B2B and DTC.
Sunrise Integration
Partner focused on store migration, custom builds, and full site redesigns.
Resources
SUPPORT
Migrate from Square
Get step-by-step instructions on migrating your store to Shopify, from exporting product and customer data to setting up shipping and payments.
FREE GUIDE
POS Migration Guide
Make the switch to Shopify POS with confidence. Decrease downtime and get your staff back to selling with expert tips from this essential guide.
FREE GUIDE
POS Buyer’s Guide
Discover how Shopify POS powers multi-location retail businesses. Streamline buyer experiences, keep customer and inventory data on hand, and more.
Frequently asked questions
Shopify offers retailers a complete solution for starting, running, and scaling their business, in store and online. Backed by an intuitive POS, powerful commerce features, and transparent pricing plans, Shopify is a great fit for all businesses, whether you’re just starting out or scaling.
Square is easy to use and offers free plans. However, unexpected add ons and simplistic commerce features can make it confusing to understand your monthly costs and difficult to scale for growth.
While you can integrate Square POS with your online Shopify storefront, it’s not recommended.
If you’re looking to manage your business from one place, Shopify is the obvious choice. Shopify’s platform was designed to unify your in-store and online sales experience. Plus, Shopify is dedicated to constant innovation. With commerce features that support growth at scale, entrepreneurs have more time to focus on what matters most to their business. From winning back time spent on inventory management and fulfillment to converting and retaining more buyers, Shopify is the platform made for commerce.
Shopify’s monthly plans include POS, ecommerce, and payments with fast payouts. Card rates on Shopify’s Basic plan start at:
- 2.6% + 10¢ USD (in person, per transaction)
- 2.9% + 30¢ USD (online, per transaction)
Shopify offers 100+ professionally-designed themes (templates) that can be customized to match the look and feel of your brand. You can accept online payments, manage inventory, orders, customers, shipping, fulfillment, marketing campaigns, and more—all from one platform. All sales sync, whether in store or online, guaranteeing inventory is always up to date. Plus you get powerful data reporting tools and insights, so you can make impactful decisions to grow your business locally and globally.
Square offers simple website creation with limited customization. While easy to use, these basic templates can limit your ability to create the exact look and feel you want for your brand. Square will sync your in-store and online sales, but offers little data and insights to support business decisions and growth.
Shopify pricing plans include Shopify Payments.3 You can accept payments in store and online with consistent card rates and fast payouts. Card rates depend on your pricing plan, with premium plans offering lower card rates. Card rates on Shopify’s Basic plan start at:
- 2.6% + 10¢ USD (in person, per transaction)
- 2.9% + 30¢ USD (online, per transaction)
Square card rates start at:
- 2.6% + 10¢ USD (in person, per transaction)
- 2.9% + 30¢ USD (online, per transaction)
- 3.5% + 15¢ USD (manually entered, per transaction)
3Shopify Payments is available to stores operating in certain countries/regions. Learn more about eligibility requirements and Shopify Payments terms and conditions
SHOPIFY VS. SQUARE
Made for commerce at scale
Discover why the world’s fastest-growing brands choose Shopify to unify their in-store and online commerce experience.