[{"_1":2,"_1688":-5,"_438":-5},"loaderData",{"_3":4,"_1155":1156,"_1366":1367},"root",{"_5":6,"_1125":1126},"globalTranslations",{"_7":8,"_1122":1123},"en",{"_9":10},"global",{"_11":12,"_13":14,"_98":99,"_115":116,"_127":128,"_203":204,"_236":237,"_250":251,"_257":258,"_268":269,"_319":320,"_321":322,"_323":281,"_49":324,"_325":326,"_329":330,"_305":306,"_71":340,"_343":344,"_370":371,"_422":423,"_424":425,"_426":427,"_428":429,"_430":431,"_432":433,"_434":435,"_436":437,"_447":448,"_450":451,"_454":455,"_27":965},"argoPlaceholder","2","ariaLabels",{"_15":16,"_17":18,"_27":28,"_35":36,"_45":46,"_49":50,"_51":52,"_58":59,"_60":61,"_65":66,"_67":68,"_69":70,"_71":72,"_75":76,"_77":78,"_79":80,"_89":90,"_90":91},"close","Close","carousel",{"_19":17,"_20":20,"_21":22,"_23":24,"_25":26},"name","slide","xOfY","{x} of {y}","play","Play carousel","pause","Pause carousel","footer",{"_29":30,"_31":32,"_33":34},"regionsNav","Region Navigation","regionsClose","Close Region Navigation","newWindow","Opens an external site in a new window","header",{"_37":38,"_39":40,"_41":42,"_43":44},"mobileNavMenu","Menu","mainNav","Main","secondaryNav","Related pages","skipToContent","Skip to Content","headerLight",{"_47":48},"dismissIcon","Dismiss banner","learnMore","Learn more about {title}","link",{"_53":54,"_33":55,"_56":57},"external","External source: "," (Opens in a new window)","label","{{external}}{{title}}{{newWindow}}","logoGroup","Logos","modal",{"_15":62,"_63":64},"Close modal","pip","Picture in picture","next","Next","previous","Previous","current","Current","pagination",{"_67":73,"_65":74},"Previous page","Next page","shopifyLogo","Shopify logo","shopifyPartnersLogo","Shopify partners logo","testimonial",{"_81":82,"_83":84,"_65":85,"_67":86,"_23":87,"_25":88},"controls","Navigate testimonials","plural","Testimonials","Next Testimonial","Previous Testimonial","Play Testimonial","Pause Testimonial","videoModal","video",{"_23":92,"_25":93,"_94":95,"_96":97},"Play video","Pause video","mute","Mute video","unmute","Unmute video","incentivesPromoBanner",{"_100":101,"_102":103},"gpv_acquisition_incentive_flag","Join today and get up to $5,000 in cash rebates on your first six months of sales","retail",{"_104":105,"_106":107,"_108":109,"_110":111,"_112":113,"_114":111},"spRateTermsLink"," Terms apply","subscriptionIncentive","Special offer: get 6 months of POS Pro for {{incentivePrice}}/month","spRateIncentive","Get {{rate}}% card rates on up to {{gpvLimit}} USD of in-person sales during your first {{length}} months.","spRateIncentiveTerms","Terms apply","cardReaderDiscountIncentive","Get a free card reader when you pick a plan.","cardReaderDiscountIncentiveTerms","cookiesNotice",{"_117":118,"_119":120,"_121":122,"_123":124,"_125":126},"acceptAllButtonText","Accept all","activeConsentContentHtml","We use cookies (and other similar technologies) for many purposes, including to improve your experience on our site and for ads and analytics. Click \"Accept all\" to accept these uses. Read more in our Cookie Policy.","buttonText","OK","contentHtml","Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our Privacy Policy and our Cookie Policy.","rejectAllButtonText","Reject all","countries",{"_129":130,"_131":132,"_133":134,"_135":136,"_137":138,"_139":140,"_141":142,"_143":144,"_7":145,"_146":147,"_148":149,"_150":151,"_152":153,"_154":155,"_156":157,"_158":159,"_160":161,"_162":163,"_164":165,"_166":167,"_168":169,"_170":171,"_172":173,"_174":175,"_176":177,"_178":179,"_180":181,"_182":183,"_184":185,"_186":187,"_188":189,"_190":191,"_192":193,"_194":195,"_196":197,"_198":145,"_199":200,"_201":202},"au","Australia","be","Belgium","br","Brazil","ca","Canada","cn","China","co","Colombia","cz","Czech Republic","dk","Denmark","USA","es","Spain","de","Germany","fi","Finland","fr","France","gb","UK","hk","Hong Kong SAR","id","Indonesia","ie","Ireland","in","India","it","Italy","jp","Japan","kr","Korea","my","Malaysia","mx","Mexico","ng","Nigeria","nl","Netherlands","no","Norway","nz","New Zealand","ph","Philippines","pl","Poland","pt","Portugal","se","Sweden","sg","Singapore","th","Thailand","tr","Turkey","tw","Taiwan","us","vn","Vietnam","za","South Africa","languages",{"_205":206,"_207":208,"_148":209,"_7":210,"_146":211,"_150":212,"_152":213,"_164":214,"_215":216,"_217":218,"_219":220,"_176":221,"_184":222,"_186":223,"_224":225,"_226":227,"_192":228,"_194":229,"_230":231,"_232":233,"_234":235},"cs","Czech","da","Danish","German","English","Spanish","Finnish","French","Italian","ja","Japanese","ko","Korean","nb","Norwegian Bokmål","Dutch","Polish","Portuguese","pt-PT","Portuguese Portugal","sv","Swedish","Thai","Turkish","vi","Vietnamese","zh-Hans","Chinese Simplified","zh-Hant","Chinese Traditional","downloadApp",{"_238":239,"_240":241,"_242":243,"_244":245,"_246":247,"_248":249},"androidAlt","Get the Shopify app on Google Play","androidUrl","https://shopify.com/install/android","iosAlt","Download the Shopify app on the Apple App Store","iosUrl","https://shopify.com/install/mobile","qrCodeAlt","QR code to download from","qrTitle","Scan to install","downloadposApp",{"_238":252,"_240":253,"_242":254,"_244":255,"_246":247,"_248":256},"Get the Shopify POS Mobile app on Google Play","https://play.google.com/store/apps/details?id=com.shopify.pos","Download the Shopify POS Mobile app on the Apple App Store","https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","Scan or click below to install","forms",{"_259":260},"fields",{"_261":262},"country",{"_56":263,"_264":265,"_266":267},"Country","placeholder","Select one","error","Please select a country","globalNav",{"_270":271,"_272":273,"_274":275,"_276":277,"_278":279,"_280":281,"_282":283,"_284":285,"_286":287,"_288":289,"_290":291,"_292":293,"_294":295,"_296":297,"_298":299,"_300":297,"_301":302,"_303":304,"_317":318},"applyText","Apply for early access","applyTextPlain","Apply for access","getStarted","Get started","headerPdfCta","Download document","headerPdfCtaLink","https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl","{{home}}","loginGetStartedText","Log in to get started","loginText","Log in","loginUrl","/login","signinText","Sign in","signupText","Start free trial","signupTextFree","Sign up free","signupTextPlain","Sign up","searchText","Search","searchPlaceholder","Type something you're looking for","searchPlaceholderMobile","signUpButtonText","Get in touch","sharedBottomBar",{"_305":306,"_307":308,"_309":310,"_311":312,"_313":314,"_315":316},"shopify","Shopify","shopifyDesc","Platform for entrepreneurs & SMBs","plus","Plus","plusDesc","A commerce solution for growing digital brands","enterprise","Enterprise","enterpriseDesc","Solutions for the world’s largest brands","edition","Winter ’25 Edition","showLess","Show less","showMore","Show more","home","Learn more","plans",{"_327":328},"pricingFaqAnswerWithDiscount","We offer a 25% discount for yearly subscriptions if you choose the Basic, Shopify, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees.","sell",{"_35":331,"_332":333,"_334":335,"_336":337,"_338":339},"Explore your options","title","Apps that help you sell {{vertical}}","subheading","Some popular apps other merchants use","seeRecommendedApps","See more recommended apps","by","By {{partner}}",{"_341":342},"page","Page","signup",{"_121":291,"_345":302,"_346":347,"_56":348,"_264":349,"_350":351,"_352":353,"_354":355,"_356":357,"_358":359},"plusButtonText","buttonText_fr","Launch your store","Email address","Enter your email address","disclaimerHtml","Try Shopify free for {{trialLength}} days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.","disclaimerNoLengthHtml","No credit card required. By entering your email, you agree to receive marketing emails from Shopify.","testimonialButtonText","Try Shopify free for {{trialLength}} days","freeTrialCtaHtml","Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.","signupPaidTrialPromo",{"_360":361,"_362":363,"_364":365,"_366":367,"_368":369},"default_one","Get {{trialLength}} days free then 1 month for {{paidTrialAmount}}.","default_other","Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.","disclaimer","By entering your email, you agree to receive marketing emails from Shopify.","disclaimerNoEmail_one","Don’t have a Shopify store? Start free, then get your first month for {{paidTrialAmount}}.","disclaimerNoEmail_other","Don’t have a Shopify store? Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.","social",{"_372":373,"_382":383,"_387":388,"_401":402,"_405":406,"_409":410,"_413":414,"_418":419},"facebook",{"_374":375,"_376":377,"_378":379,"_380":381},"text","Facebook","url","https://www.facebook.com/shopify","url_de","https://www.facebook.com/shopifyDE","url_jp","https://www.facebook.com/ShopifyJP","twitter",{"_374":384,"_376":385,"_380":386},"Twitter","https://twitter.com/shopify","https://twitter.com/ShopifyJP","youtube",{"_374":389,"_376":390,"_378":391,"_392":393,"_394":395,"_380":396,"_397":398,"_399":400},"YouTube","https://www.youtube.com/user/shopify","https://www.youtube.com/c/ShopifyDeutsch","url_fr","https://www.youtube.com/c/ShopifyFrançais","url_it","https://www.youtube.com/c/ShopifyItaliano","https://www.youtube.com/c/ShopifyJapan","url_nl","https://www.youtube.com/c/ShopifyNederlands","url_br","https://www.youtube.com/c/ShopifyBrasil","instagram",{"_374":403,"_376":404},"Instagram","https://www.instagram.com/shopify/","tiktok",{"_374":407,"_376":408},"TikTok","https://www.tiktok.com/@shopify","linkedin",{"_374":411,"_376":412},"LinkedIn","https://www.linkedin.com/company/shopify","pinterest",{"_374":415,"_376":416,"_380":417},"Pinterest","https://www.pinterest.com/shopify/","https://www.pinterest.com/shopifyjp/","email",{"_374":420,"_376":421},"Email","mailto:","tableOfContents","Table of Contents","totalApps",6000,"totalThemes",70,"supportedLanguages",50,"totalGateways",100,"totalStores",1700000,"uptime",99.98,"waitlistForm",{"_438":439,"_444":445,"_264":349,"_121":446},"errors",{"_440":441,"_442":443},"general","Something went wrong, try again later","emailFormat","Email is formatted incorrectly","successMessage","Done","Signup","editionsEyebrow",{"_374":449},"Shopify Editions | Winter ’25 is live","sectionErrorBoundary",{"_452":453},"message","This content is not loading due to a technical problem","nav",{"_456":457,"_458":459,"_460":461,"_462":463,"_464":465,"_466":467,"_468":469,"_470":471,"_472":473,"_474":475,"_476":477,"_478":479,"_480":481,"_482":483,"_484":485,"_486":487,"_488":489,"_490":491,"_492":493,"_494":495,"_496":497,"_498":499,"_500":501,"_502":503,"_504":505,"_506":507,"_508":509,"_510":511,"_512":513,"_514":515,"_516":517,"_518":519,"_520":521,"_522":523,"_524":525,"_526":527,"_528":529,"_530":531,"_532":533,"_534":535,"_536":537,"_538":539,"_540":541,"_542":314,"_543":544,"_545":546,"_547":548,"_549":550,"_551":552,"_553":554,"_555":556,"_557":558,"_559":560,"_561":562,"_563":564,"_565":566,"_567":568,"_569":570,"_571":572,"_573":574,"_575":576,"_577":578,"_579":580,"_581":582,"_583":584,"_585":586,"_587":588,"_589":590,"_591":592,"_593":594,"_595":318,"_596":597,"_598":599,"_600":601,"_602":603,"_604":605,"_606":607,"_608":609,"_372":610,"_611":612,"_613":614,"_615":616,"_617":618,"_619":620,"_621":622,"_623":624,"_625":626,"_627":628,"_629":630,"_631":632,"_633":634,"_635":636,"_637":638,"_639":640,"_641":642,"_643":644,"_645":646,"_647":648,"_274":291,"_649":302,"_650":651,"_652":651,"_653":654,"_655":656,"_657":658,"_659":660,"_661":662,"_663":664,"_665":666,"_667":668,"_669":670,"_671":672,"_673":674,"_675":676,"_677":678,"_679":680,"_401":403,"_681":682,"_683":684,"_685":686,"_687":688,"_689":690,"_691":692,"_693":694,"_695":696,"_697":698,"_699":285,"_700":701,"_702":703,"_704":705,"_706":707,"_708":709,"_710":711,"_712":713,"_714":715,"_716":717,"_718":719,"_720":721,"_722":723,"_724":725,"_726":727,"_728":729,"_730":731,"_732":733,"_734":735,"_736":737,"_738":739,"_740":741,"_742":743,"_744":745,"_746":747,"_748":749,"_750":751,"_752":753,"_754":755,"_756":757,"_758":759,"_760":761,"_762":763,"_764":765,"_766":767,"_768":769,"_770":771,"_772":773,"_774":767,"_775":776,"_777":275,"_778":779,"_309":310,"_780":781,"_782":783,"_784":785,"_786":787,"_788":789,"_790":791,"_792":793,"_794":795,"_796":797,"_798":799,"_800":801,"_802":803,"_804":805,"_806":807,"_808":809,"_810":811,"_812":813,"_814":815,"_816":817,"_818":819,"_820":821,"_822":823,"_824":825,"_826":827,"_102":828,"_829":830,"_831":832,"_833":834,"_835":836,"_837":838,"_839":840,"_329":841,"_842":843,"_844":845,"_846":847,"_848":849,"_850":851,"_852":853,"_854":855,"_856":857,"_858":859,"_860":861,"_862":863,"_864":865,"_866":867,"_868":869,"_870":871,"_872":634,"_873":874,"_875":876,"_877":739,"_878":879,"_880":881,"_882":883,"_884":885,"_886":887,"_888":889,"_890":891,"_892":622,"_893":314,"_894":895,"_896":314,"_897":312,"_898":899,"_900":901,"_902":903,"_904":905,"_906":907,"_343":295,"_370":908,"_909":910,"_911":912,"_913":914,"_915":916,"_917":918,"_919":920,"_921":922,"_923":924,"_925":926,"_927":928,"_929":930,"_931":932,"_933":934,"_935":936,"_937":938,"_939":940,"_941":942,"_943":944,"_945":946,"_405":407,"_947":948,"_949":950,"_951":952,"_953":954,"_955":956,"_957":958,"_959":960,"_961":962,"_963":964,"_387":389},"about","About Shopify","academy","Shopify Academy","allFeatures","All features","allProducts","All Products","allProductsDescription","Explore all Shopify products & features","appStore","Find business apps","appStoreDescription","Shopify app store","b2b","Sell wholesale & direct","b2bDescription","Business-to-business (B2B)","balance","Balance","banking","Banking","billPay","Bill Pay","blog","Blog","blogEnterprise","Enterprise Blog","blogMerchants","Merchant Blog","blogRetail","Retail Blog","borrowing","Borrowing","branding","Branding","brandingDescriptionV2","Build your brand from scratch","brandingFlyoutDescription","Look professional and help customers connect with your business","build","Build","burst","Free stock photos","businessEncyclopedia","Business encyclopedia","businessFunding","Secure business funding","businessFundingDescription","Shopify Capital","businessGrowth","Business growth","businessGrowthDescription","Scale your business","businessNameGenerator","Business name generator ","businessPlanTemplate","Business plan template","businessTypes","Business Types","buyButton","Buy Button","buyButtonDescription","Transform an existing website or blog into an online store","buyButtonSubnav","Explore Buy Button","capital","Capital","capitalLoansAndCashAdvances","Large retailer funding","capitalSmallBusiness","Small business funding","cdiscount","Cdiscount","changelog","Changelog","changelogDescription","Your source for recent updates","checkout","Checkout","checkoutDescription","Provide fast, smooth checkout experiences","checkoutDescriptionV2","World-class checkout","checkoutV2","Check out customers","commerceComponents","commerceComponentsDescription","Solutions for the world's largest brands","community","Community","communityEvents","Community Events","compareToPlus","Compare to Plus","compass","Business courses","compassDescription","Learn from proven experts","calculator","Cost calculator","credit","Credit","ctaAlt","Free Trial","docs","Docs","customerInsights","Know your audience","customerInsightsDescription","Gain customer insights","customization","Customization","domains","Domains","domainsAndHosting","Own your site domain","domainsAndHostingDescription","Domains & hosting","dropshipping","Dropshipping","ecommerce","Online store","ecommerceDescription","Online store editor","ecommerceSeo","Ecommerce SEO","ecommerceSeoDescription","Improve your search ranking","ecommerceV2","Create your website","editions","Editions","editionsAll","All Editions","editionsAllDescription","Archive of past Shopify Editions","editionsCurrent","Summer ’24 Edition","editionsLast","editionsLastDescription","The latest 150+ product updates","emailMarketing","Email marketing","encyclopedia","Encyclopedia","essentialTools","Essential tools","examples","Examples","exchange","Websites for sale","experts","Experts","Facebook Shops","facebookAds","Facebook Ads","facebookInstagram","Facebook & Instagram","faq","FAQ","features","Features","financesManagement","Manage your finances & access funding","financesManagementDescription","Shopify Finance","flow","Ecommerce automation","flowDescription","Shopify Flow","flowV2","Automate your business","forums","Shopify Community","founderStories","Founder stories","founderStoriesDescription","Learn from successful merchants","fraudProtection","Fraud Protection","freeBusinessTools","Explore free business tools","freeBusinessToolsDescription","Tools to run your business","freeTools","Free tools","fulfillment","Fulfillment","fulfillmentDescription","Shopify Fulfillment Network","fulfillmentV2","Outsource fulfillment & returns","getInTouch","google","Google","googleSmart","googleYoutube","Google & Youtube","guides","Guides","hardware","Hardware","hardwareStore","Hardware store","helpAndSupport","Help and support","helpAndSupportDescription","Get 24/7 support","helpCenter","Help Center","howToGuides","How-to guides","howToGuidesDescription","Read in-depth business guides","impressumGenerator","Impressum-Generator","inbox","Business chat","inboxDescription","Turn browsers into buyers","inboxDescriptionV2","Shopify Inbox","inboxV2","Chat with customers","installments","Installments","internationalSales","International sales","internationalSalesDescription","Sell globally","inventoryOrderManagement","Manage your stock & orders","inventoryOrderManagementDescription","Inventory & order management","joinNow","Join Now","learn","Learn","lending","Lending","linkInBioTool","Link in bio tool","login","logoMaker","Logo maker","manage","Manage","manageEverything","Manage everything","manageYourBusiness","Manage your business","manageYourBusinessDescription","Track sales, orders & analytics","market","Market","marketDescription","Market your business","marketDescriptionV2","Reach & retain customers","marketing","Marketing","marketingAutomation","Marketing automation","marketingDescription","Build a marketing plan","marketingTools","Marketing tools","marketingToolsDescription","Ads, email campaigns, and more","marketplaces","Online marketplaces","markets","International commerce","marketsDescription","Reach buyers in new markets with international selling tools","measureYourPerformance","Measure your performance","measureYourPerformanceDescription","Analytics and Reporting","midMarket","Mid-market","migrateToShopify","Migrate to Shopify","migrateToShopifyDescription","Compare to other platforms","mobileApp","Mobile app","mobileAppDescription","Respond in real time","moneyManagement","Get paid faster","moneyManagementDescription","Shopify Balance","more","More","newsroom","Newsroom","newsroomDescription","All company news and press releases","onlineFlyoutDescription","Find a domain, explore stock images, and amplify your brand","onlinePresence","Online presence","onlineStoreDescription","Sell online with an ecommerce website","omnichannel","Omnichannel selling","orderManagementAndFulfillment","Order management and delivery","overview","Overview","partners","Partners","payments","Payment processing","paymentsDescription","Set up forms of payment","paymentsOverview","paymentsV2","Accept online payments","pillarDropdownCta","ping","Shopify Ping","plusPricing","Plus Pricing","podcasts","Podcasts","pointOfSale","Point of Sale","pointOfSaleDescription","Point of Sale (POS)","pointOfSaleV2","Sell in person","popularTopics","Popular topics","pos","Shopify POS","posPricing","POS Pricing","posSystemSmallBusiness","Small business POS","posMultiStore","Multi-store POS","posInventorySystem","POS inventory system","posAndroid","Android POS","posIpad","iPad POS","posApp","POS App","posSoftware","POS Software","pricing","Pricing","pricingOverview","Pricing overview","productSourcing","Product sourcing","productSourcingDescription","Find products to sell","productsToSell","Products to sell","qrCodeGenerator","QR code generator","rakuten","Rakuten","research","Research","resources","Resources","Retail POS","retailDescription","Sell at retail locations, pop-ups, and beyond","salesChannels","Sales channels","salesChannelsDescription","Reach millions of shoppers and boost sales","salesChannelsDescriptionV2","Channels for social & marketplaces","salesChannelsV2","Sell across channels","segmentation","Customer groups","Sell","sellEverywhere","Sell everywhere","sellOnline","Sell online","sellOnlineDescription","Grow your business online","sellYourProducts","Sell your products","sellYourProductsDescription","Sell online or in person","shipping","Shipping","shippingDescription","Fulfill orders faster","shippingDescriptionV2","Shopify Shipping","shippingV2","Ship orders faster","inventoryDescription","Inventory management","shop","Shop","shopPay","Shop Pay","shopifyBlog","Shopify blog","shopifyBlogDescription","Business strategy tips","shopifyCaseStudies","Case Studies","shopifyCaseStudiesDescription","shopifyComparison","Shopify comparison","shopifyComparisonDescription","Comparison with other platforms","shopifyMigration","shopifyMigrationDescription","Migration checklists, guides and tools","shopifyDevelopers","Shopify Developers","shopifyDevelopersDescription","Build with Shopify's powerful APIs","shopifyEditions","Shopify Editions","shopifyEditionsDescription","New, innovative Shopify products","shopifyEmail","Nurture customers","shopifyEmailDescription","Shopify Email","shopifyFinance","shopifyGold","shopifyOnlineStore","Shopify Online store","shopifyPlus","shopifyPlusDescription","shopifyPointOfSale","Shopify Point of Sale","shopifySite","shopify.com","shopifyVsBigCommerce","Shopify vs. BigCommerce","shopifyVsSalesforce","Shopify vs. Salesforce","shopifyVsSquare","Shopify vs. Square","Social media","socialDescription","Social media integrations","socialMediaStrategy","Social media strategy","socialMediaStrategyDescription","Turn social into sales","socialV2","Market across social","solutions","Solutions","staffManagement","Staff management","start","Start","startYourBusiness","Start your business","startYourBusinessDescription","Build your brand","stockPhotography","Stock photography","storeSetup","Store set up","storeSetupDescription","Use Shopify’s powerful features to start selling","storeThemes","Store themes","storeThemesDescription","Customize your store","successStories","Success stories","tax","Tax","termLoans","Term Loans","themeStore","Theme store","themes","Themes","upgradeToPlus","Upgrade to Plus","videos","Videos","walmart","Walmart Marketplace","waysToSell","Ways to sell","webAddress","Domain name","websiteBuilder","Website Builder","whatIsShopify","What is Shopify?","whatIsShopifyDescription","How our commerce platform works","whatsNew","What’s new",{"_456":966,"_967":457,"_968":969,"_970":971,"_972":973,"_974":975,"_976":977,"_978":979,"_466":980,"_981":982,"_480":481,"_983":984,"_985":986,"_987":988,"_989":990,"_510":991,"_498":992,"_516":517,"_522":523,"_993":994,"_542":995,"_996":997,"_998":999,"_1000":1001,"_1002":1003,"_1004":1005,"_1006":1007,"_1008":1009,"_1010":1011,"_1012":1013,"_1014":1015,"_569":570,"_575":1016,"_577":1017,"_1018":1019,"_1020":1021,"_1022":1023,"_418":420,"_604":605,"_608":1024,"_1025":958,"_617":618,"_629":630,"_643":644,"_1026":1027,"_1028":1029,"_657":658,"_1030":1031,"_1032":1033,"_665":666,"_1034":1035,"_1036":1037,"_1038":1039,"_1040":1041,"_1042":1043,"_1044":1045,"_1046":1047,"_1048":1049,"_1050":1051,"_1052":1053,"_1054":1055,"_1056":1057,"_768":769,"_770":1058,"_1059":1060,"_1061":1062,"_784":785,"_1063":618,"_808":809,"_1064":1065,"_1066":1067,"_1068":1069,"_1070":1071,"_1072":1073,"_824":825,"_826":1074,"_1075":785,"_844":1076,"_1077":1078,"_1079":1080,"_1081":1082,"_1083":646,"_852":853,"_862":863,"_864":865,"_305":306,"_1084":459,"_1085":1086,"_1087":1024,"_1088":1089,"_893":314,"_1090":1091,"_896":1092,"_1093":1094,"_1095":1096,"_370":1097,"_1098":1099,"_917":918,"_1100":946,"_933":1101,"_1102":1103,"_1104":1105,"_1106":1107,"_1108":1109,"_943":1110,"_1111":1112,"_945":946,"_1113":1114,"_1115":1116,"_1117":1118,"_90":1119,"_1120":1121},"About","aboutShopify","accessibility","Accessibility","affiliateProgram","Affiliate Program","affiliates","Affiliates","apiDocs","API Documentation","appDemo","App Demo","appDeveloperProgram","App Developers","App Store","ar","Shopify AR","blogTopics","Blog Topics","brand","Brand","buildBlack","Build Black","buildNative","Build Native","Business Name Generator ","Free Stock Photos","careers","Careers","Commerce Components","company","Company","companyInfo","Company Info","contact","Contact","contactShopify","Contact Shopify","countrySelect","Change your country or region.","countrySelectHeading","Country/region","devDegree","Dev Degree","developers","Developers","documentation","Shopify Help Center","domainNames","Domain Names","Dropshipping Business","Online Store","ecommerceHosting","Ecommerce Hosting","ecommerceSoftware","Ecommerce Software","economicGrowth","Economic Growth","Shopify Partners","featureTour","gaming","Gaming","globalImpact","Global Impact","hatchful","Hatchful","heading","More resources","hireAnExpert","Hire a Partner","investors","Investors","leadership","Leadership","legal","Legal","linkpop","Linkpop","logoGenerator","Logo Maker","managePrivacy","Manage Privacy","merchantSupport","Merchant Support","mobileCommerce","Mobile Commerce","onlineStore","Ecommerce Website","onlineStoreBuilder","Online Store Builder","partnerProgram","Partner Program","Payments","phoneNumber","1-888-329-0139","platform","Platform","posFeatures","pressAndMedia","Press and Media","pressReleases","Press Releases","privacyChoices","Privacy Choices","privacyPolicy","Privacy Policy","products","Products","Support","sellInStore","Sell Online","sellOnlineTour","Online Retail","serviceStatus","Service Status","setUp","Setup","sfn","shopifyAcademy","shopifyEvents","Shopify Events","shopifyExperts","shopifyForEnterprise","Shopify for Enterprise","shopifyLite","Shopify Lite","Shopify Plus","shoppingCart","Shopping Cart","sitemap","Sitemap","Social","socialImpact","Social Impact","storeDesign","Store Themes","support","24/7 support","supportLimited","Customer Support","sustainability","Sustainability","termsOfService","Terms of Service","Theme Store","themeSupport","Theme Support","tools","Free Tools","topics","Topics","trustSealsAccessibilityText","Use Shopify with confidence. Our platform has been assessed and certified by:","Video","videoTutorials","Video Tutorials","en-ZA",{"_9":1124},{},"site",["SingleFetchClassInstance",1127],{"_1128":1129,"_1130":1131,"_1132":1122,"_1133":1122,"_1134":1135,"_1136":1137,"_617":1138,"_1151":201,"_1152":7,"_1153":-7,"_1154":-7},"domain","www.shopify.co.za","countryCode","ZA","hreflang","locale","baseEnDomain",true,"currencyCode","ZAR",[480,1139,1140,650,1141,1142,309,1143,792,1144,1145,1146,1147,1148,1149,1150],"enterprise_blog","facebook_instagram","lite_plan","starter_plan","localized_help_center","sitemap_blog","sitemap_blog_retail","sitemap_enterprise","sitemap_tools","support_24_7","google_buy","global_page_title","pathPrefix","languageCode","preferredLanguage","inactive","($locale)~~layout",{"_1157":1158,"_1365":-5},"mainNavData",[1159,1277,1281,1348,1352],{"_1160":918,"_1161":1162,"_1167":1168},"content","data",{"_1163":1164,"_1165":1166},"gaEvent","Main Nav","gaAction","Online Solutions","navItems",[1169,1198,1223,1244,1263],{"_1160":922,"_1161":1170,"_1172":1173,"_1174":1175,"_1176":496,"_1167":1177},{"_1163":1164,"_1165":1171},"Build Nav","columnStart",1,"columnSpan",3,"icon",[1178,1183,1186,1189,1192,1195],{"_1160":924,"_376":1179,"_1180":1135,"_1161":1181,"_1182":926},"/za/start","separated",{"_1163":1164,"_1165":922},"description",{"_1160":586,"_376":1184,"_1161":1185,"_1182":580},"/za/website/builder",{"_1163":1164,"_1165":586},{"_1160":936,"_376":1187,"_1161":1188,"_1182":934},"https://themes.shopify.com/",{"_1163":1164,"_1165":936},{"_1160":467,"_376":1190,"_1161":1191,"_1182":469},"https://apps.shopify.com/",{"_1163":1164,"_1165":467},{"_1160":572,"_376":1193,"_1161":1194,"_1182":574},"/za/domains",{"_1163":1164,"_1165":572},{"_1160":638,"_376":1196,"_1161":1197,"_1182":640},"/za/tools",{"_1163":1164,"_1165":638},{"_1160":841,"_1161":1199,"_1172":1201,"_1174":1175,"_1176":329,"_1167":1202},{"_1163":1164,"_1165":1200},"Sell Nav",4,[1203,1206,1209,1213,1216,1219],{"_1160":849,"_376":1204,"_1180":1135,"_1161":1205,"_1182":851},"/za/sell",{"_1163":1164,"_1165":849},{"_1160":845,"_376":1207,"_1161":1208,"_1182":847},"/za/online",{"_1163":1164,"_1165":845},{"_1160":838,"_376":1210,"_1161":1211,"_1182":834},"/za/channels",{"_1163":1164,"_1165":1212},"Sell on across channels",{"_1160":789,"_376":1214,"_1161":1215,"_1182":787},"/za/pos",{"_1163":1164,"_1165":789},{"_1160":686,"_376":1217,"_1161":1218,"_1182":684},"/za/international",{"_1163":1164,"_1165":686},{"_1160":471,"_376":1220,"_1161":1221,"_1182":473},"/za/plus/solutions/b2b-ecommerce",{"_1163":1164,"_1165":1222},"Sell wholesale and direct",{"_1160":711,"_1161":1224,"_1172":1226,"_1174":1175,"_1176":710,"_1167":1227},{"_1163":1164,"_1165":1225},"Market Nav",7,[1228,1231,1234,1237,1240],{"_1160":713,"_376":1229,"_1180":1135,"_1161":1230,"_1182":715},"/za/marketing",{"_1163":1164,"_1165":713},{"_1160":916,"_376":1232,"_1161":1233,"_1182":910},"/za/facebook-instagram",{"_1163":1164,"_1165":916},{"_1160":680,"_376":1235,"_1161":1236,"_1182":678},"/za/inbox",{"_1163":1164,"_1165":673},{"_1160":889,"_376":1238,"_1161":1239,"_1182":891},"/za/email-marketing",{"_1163":1164,"_1165":891},{"_1160":564,"_376":1241,"_1161":1242,"_1182":566},"/za/segmentation",{"_1163":1164,"_1165":1243},"Know your customers",{"_1160":703,"_1161":1245,"_1172":1247,"_1174":1175,"_1176":702,"_1167":1248},{"_1163":1164,"_1165":1246},"Manage Nav",10,[1249,1252,1256,1260],{"_1160":707,"_376":1250,"_1180":1135,"_1161":1251,"_1182":709},"/za/manage",{"_1163":1164,"_1165":707},{"_1160":733,"_376":1253,"_1161":1254,"_1182":735},"/za/analytics",{"_1163":1164,"_1165":1255},"Measure your Performance",{"_1160":688,"_376":1257,"_1161":1258,"_1182":690},"/za/orders",{"_1163":1164,"_1165":1259},"Organize inventory and orders",{"_1160":628,"_376":1261,"_1161":1262,"_1182":626},"/za/flow",{"_1163":1164,"_1165":628},{"_1264":1135,"_1172":1173,"_1174":1265,"_1167":1266},"aside",12,[1267,1270,1273],{"_1160":881,"_376":1268,"_1161":1269,"_1182":883,"_1174":1175},"https://shopify.dev",{"_1163":1164,"_1165":881},{"_1160":310,"_376":1271,"_1161":1272,"_1182":312,"_1174":1175},"/za/plus",{"_1163":1164,"_1165":1092},{"_1160":463,"_376":1274,"_1161":1275,"_1182":465,"_1174":1175},"/za/products",{"_1163":1164,"_1165":1276},"All products",{"_1160":811,"_376":1278,"_1161":1279},"/za/pricing",{"_1163":1164,"_1165":1280},"Pricing Nav",{"_1160":827,"_1161":1282,"_1167":1284},{"_1163":1164,"_1165":1283},"Resources Nav",[1285,1301,1329],{"_1160":662,"_1161":1286,"_1172":1173,"_1174":1175,"_1176":661,"_1167":1288},{"_1163":1164,"_1165":1287},"Help and support Nav",[1289,1292,1295,1298],{"_1160":662,"_376":1290,"_1161":1291,"_1182":664},"https://help.shopify.com/en/",{"_1163":1164,"_1165":662},{"_1160":668,"_376":1293,"_1161":1294,"_1182":670},"/za/blog/topics/guides",{"_1163":1164,"_1165":668},{"_1160":552,"_376":1296,"_1161":1297,"_1182":554},"https://academy.shopify.com",{"_1163":1164,"_1165":552},{"_1160":867,"_376":1299,"_1161":1300,"_1182":869},"/za/blog",{"_1163":1164,"_1165":867},{"_1160":791,"_1161":1302,"_1172":1201,"_1174":1304,"_1305":1135,"_1176":790,"_1167":1306},{"_1163":1164,"_1165":1303},"Popular topics Nav",6,"splitColumns",[1307,1310,1314,1317,1320,1323,1326],{"_1160":960,"_376":1308,"_1161":1309,"_1182":962},"/za/blog/what-is-shopify",{"_1163":1164,"_1165":960},{"_1160":632,"_376":1311,"_1161":1312,"_1182":634},"/za/blog/topics/founder-stories",{"_1163":1164,"_1165":1313},"Founder Stories",{"_1160":491,"_376":1315,"_1161":1316,"_1182":493},"/za/blog/how-to-build-a-brand",{"_1163":1164,"_1165":491},{"_1160":717,"_376":1318,"_1161":1319,"_1182":721},"/za/blog/marketing-plan",{"_1163":1164,"_1165":717},{"_1160":582,"_376":1321,"_1161":1322,"_1182":584},"/za/blog/ecommerce-seo-beginners-guide",{"_1163":1164,"_1165":582},{"_1160":912,"_376":1324,"_1161":1325,"_1182":914},"/blog/social-media-marketing-strategy",{"_1163":1164,"_1165":912},{"_1160":507,"_376":1327,"_1161":1328,"_1182":509},"/za/blog/how-to-scale-small-business",{"_1163":1164,"_1165":507},{"_1160":603,"_1161":1330,"_1172":1247,"_1174":1175,"_1264":1135,"_1176":602,"_1167":1332},{"_1163":1164,"_1165":1331},"Essential tools Nav",[1333,1336,1339,1342,1345],{"_1160":701,"_376":1334,"_1161":1335},"/tools/logo-maker",{"_1163":1164,"_1165":701},{"_1160":928,"_376":1337,"_1161":1338},"https://www.shopify.com/stock-photos",{"_1163":1164,"_1165":928},{"_1160":513,"_376":1340,"_1161":1341},"/za/blog/business-plan-template",{"_1163":1164,"_1165":513},{"_1160":698,"_376":1343,"_1161":1344},"https://www.linkpop.com/",{"_1163":1164,"_1165":698},{"_1160":821,"_376":1346,"_1161":1347},"/tools/qr-code-generator",{"_1163":1164,"_1165":821},{"_1160":314,"_376":1349,"_1161":1350},"/za/enterprise",{"_1163":1164,"_1165":1351},"Upmarket Enterprise CTA",{"_1160":964,"_1161":1353,"_1167":1355},{"_1163":1164,"_1165":1354},"What's New",[1356],{"_1357":1135,"_1172":1173,"_1174":1265,"_1167":1358},"simple",[1359,1362],{"_1160":531,"_376":1360,"_1161":1361,"_1182":533,"_1174":1175,"_1176":530},"https://changelog.shopify.com",{"_1163":1164,"_1165":531},{"_1160":753,"_376":1363,"_1161":1364,"_1182":755,"_1174":1175,"_1176":752},"https://shopify.com/news",{"_1163":1164,"_1165":753},"segments","($locale)/partners/blog/authors/$author",{"_376":1368,"_1369":1368,"_1370":901,"_1371":1372,"_1373":1374,"_1375":1376,"_1377":1372,"_1378":1372,"_1125":1126,"_1379":1380,"_1381":-7,"_1382":1383,"_1444":1445,"_1446":1447,"_1448":1391,"_1449":1450,"_1587":-7,"_810":1588,"_1616":1617,"_1668":1669,"_1678":1679,"_1685":-7,"_1686":1687},"https://www.shopify.com/za/partners/blog/authors/david-morneau","canonicalUrl","rootDomain","experimentVariationId","","banditAssignments",[],"realCountryCode","US","geoCountryCode","regionCode","fileRoutePath","/partners/blog/authors/$author","pricingSite","regions",[1384,1395,1400,1404,1408,1412,1416,1420,1424,1428,1432,1436,1437,1442],{"_1128":1129,"_1130":1385,"_1386":1387,"_1132":1388,"_56":130,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1391,"_1394":1135},"AU","href","https://www.shopify.com/au/partners/blog/authors/david-morneau","en-AU","lang","base",false,"selector","isActive","published",{"_1128":1129,"_1130":1396,"_1386":1397,"_1132":1398,"_56":1399,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1391,"_1394":1135},"CA","https://www.shopify.com/ca/partners/blog/authors/david-morneau","en-CA","Canada (English)",{"_1128":1129,"_1130":1401,"_1386":1402,"_1132":1403,"_56":157,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1391,"_1394":1135},"HK","https://www.shopify.com/hk-en/partners/blog/authors/david-morneau","en-HK",{"_1128":1129,"_1130":1405,"_1386":1406,"_1132":1407,"_56":163,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1391,"_1394":1135},"IN","https://www.shopify.com/in/partners/blog/authors/david-morneau","en-IN",{"_1128":1129,"_1130":1409,"_1386":1410,"_1132":1411,"_56":159,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1391,"_1394":1135},"ID","https://www.shopify.com/id/partners/blog/authors/david-morneau","en-ID",{"_1128":1129,"_1130":1413,"_1386":1414,"_1132":1415,"_56":161,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1391,"_1394":1135},"IE","https://www.shopify.com/ie/partners/blog/authors/david-morneau","en-IE",{"_1128":1129,"_1130":1417,"_1386":1418,"_1132":1419,"_56":171,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1391,"_1394":1135},"MY","https://www.shopify.com/my/partners/blog/authors/david-morneau","en-MY",{"_1128":1129,"_1130":1421,"_1386":1422,"_1132":1423,"_56":181,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1391,"_1394":1135},"NZ","https://www.shopify.com/nz/partners/blog/authors/david-morneau","en-NZ",{"_1128":1129,"_1130":1425,"_1386":1426,"_1132":1427,"_56":175,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1391,"_1394":1135},"NG","https://www.shopify.com/ng/partners/blog/authors/david-morneau","en-NG",{"_1128":1129,"_1130":1429,"_1386":1430,"_1132":1431,"_56":183,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1391,"_1394":1135},"PH","https://www.shopify.com/ph/partners/blog/authors/david-morneau","en-PH",{"_1128":1129,"_1130":1433,"_1386":1434,"_1132":1435,"_56":191,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1391,"_1394":1135},"SG","https://www.shopify.com/sg/partners/blog/authors/david-morneau","en-SG",{"_1128":1129,"_1130":1131,"_1386":1368,"_1132":1122,"_56":202,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1135,"_1394":1135},{"_1128":1129,"_1130":1438,"_1386":1439,"_1132":1440,"_56":1441,"_1389":7,"_1390":1391,"_1392":1135,"_1393":1391,"_1394":1135},"GB","https://www.shopify.com/uk/partners/blog/authors/david-morneau","en-GB","United Kingdom",{"_1128":1129,"_1130":1376,"_1386":1443,"_1132":7,"_56":145,"_1389":7,"_1390":1135,"_1392":1135,"_1393":1391,"_1394":1135},"https://www.shopify.com/partners/blog/authors/david-morneau","enPath","/partners/blog/authors/david-morneau","handle","partners-blog-author","geoPricingIsEnabled","translations",{"_7":1451,"_1122":1581},{"_1452":1453,"_1454":1455,"_1456":1457,"_1484":1485,"_9":1538},"pages/partners/blog/authors/$author/content",{},"pages/partners/blog/authors/$author/settings",{},"pages/partners/blog/blogSubNav",{"_1458":1459},"subNav",{"_332":481,"_1460":38,"_1461":1462,"_1463":1464,"_1470":1471},"pageTitle","overviewText","Homepage","links",{"_1465":871,"_1466":1467,"_1468":1469,"_750":751},"caseStudies","shopifyNews","Shopify News","latest","Latest","subLinks",{"_1472":1473,"_1474":1475,"_1476":1477,"_1478":1479,"_1480":1481,"_1482":1483},"appDevelopment","App development","shopifyThemeDevelopment","Shopify Theme Development","frontEndDevelopment","Front End Development","inspirationCreativity","Inspiration & Creativity","findingNewClients","Finding New Clients","seeAllTopics","See All topics","pages/partners/blog/content",{"_1486":1487,"_1491":1492,"_1501":1502,"_1508":1509,"_1512":1511,"_1513":1514,"_1516":1517,"_1523":1524,"_1533":1534,"_1536":1537},"htmlHead",{"_1460":1488,"_1489":1490},"Ecommerce Partners Marketing Blog - Become a Shopify partner. Unlock revenue opportunities.","metaDescription","A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.","authorSection",{"_1493":1494,"_1495":1496,"_1497":1498,"_1499":1500},"byAuthor","by {{authorName}}","byAuthor_withLink","by {{authorName}}","minutesToRead_one","{{minutes}} minute read","minutesToRead_other","{{minutes}} minutes read","conversionCta",{"_1503":1504,"_1505":1506,"_121":1507},"headingFirstRow","Become a Shopify Partner.","subheadSecondRow","Unlock business growth.","Join Today","latestArticles",{"_1032":1469,"_51":1510},{"_374":1511},"See all","carouselSeeAllLinkText","mostRead",{"_1032":1515},"Popular Articles","conversion",{"_1518":1519,"_1520":1521,"_350":1522},"headingHtml","Let’s grow your digital business","subheadHtml","Get design inspiration, development tips, and practical takeaways delivered straight to your inbox.","No charge. Unsubscribe anytime.","conversionSubscription",{"_1501":1525},{"_374":1526,"_1527":1528,"_56":1529,"_444":1530},"Get updates","emailPlaceholder","Email here","Subscription",{"_1032":1531,"_123":1532},"Thank you for subscription!","Check your email for instructions.","sellAnywhere",{"_1518":1535,"_121":1507},"Grow your business with the Shopify Partner Program","authorTitle","Author",{"_11":12,"_13":1539,"_98":1549,"_115":1551,"_127":1552,"_203":1553,"_236":1554,"_250":1555,"_257":1556,"_268":1559,"_319":320,"_321":322,"_323":281,"_49":324,"_325":1561,"_329":1562,"_305":306,"_71":1563,"_343":1564,"_370":1566,"_422":423,"_424":425,"_426":427,"_428":429,"_430":431,"_432":433,"_434":435,"_436":1575,"_447":1577,"_450":1578,"_454":1579,"_27":1580},{"_15":16,"_17":1540,"_27":1541,"_35":1542,"_45":1543,"_49":50,"_51":1544,"_58":59,"_60":1545,"_65":66,"_67":68,"_69":70,"_71":1546,"_75":76,"_77":78,"_79":1547,"_89":90,"_90":1548},{"_19":17,"_20":20,"_21":22,"_23":24,"_25":26},{"_29":30,"_31":32,"_33":34},{"_37":38,"_39":40,"_41":42,"_43":44},{"_47":48},{"_53":54,"_33":55,"_56":57},{"_15":62,"_63":64},{"_67":73,"_65":74},{"_81":82,"_83":84,"_65":85,"_67":86,"_23":87,"_25":88},{"_23":92,"_25":93,"_94":95,"_96":97},{"_100":101,"_102":1550},{"_104":105,"_106":107,"_108":109,"_110":111,"_112":113,"_114":111},{"_117":118,"_119":120,"_121":122,"_123":124,"_125":126},{"_129":130,"_131":132,"_133":134,"_135":136,"_137":138,"_139":140,"_141":142,"_143":144,"_7":145,"_146":147,"_148":149,"_150":151,"_152":153,"_154":155,"_156":157,"_158":159,"_160":161,"_162":163,"_164":165,"_166":167,"_168":169,"_170":171,"_172":173,"_174":175,"_176":177,"_178":179,"_180":181,"_182":183,"_184":185,"_186":187,"_188":189,"_190":191,"_192":193,"_194":195,"_196":197,"_198":145,"_199":200,"_201":202},{"_205":206,"_207":208,"_148":209,"_7":210,"_146":211,"_150":212,"_152":213,"_164":214,"_215":216,"_217":218,"_219":220,"_176":221,"_184":222,"_186":223,"_224":225,"_226":227,"_192":228,"_194":229,"_230":231,"_232":233,"_234":235},{"_238":239,"_240":241,"_242":243,"_244":245,"_246":247,"_248":249},{"_238":252,"_240":253,"_242":254,"_244":255,"_246":247,"_248":256},{"_259":1557},{"_261":1558},{"_56":263,"_264":265,"_266":267},{"_270":271,"_272":273,"_274":275,"_276":277,"_278":279,"_280":281,"_282":283,"_284":285,"_286":287,"_288":289,"_290":291,"_292":293,"_294":295,"_296":297,"_298":299,"_300":297,"_301":302,"_303":1560,"_317":318},{"_305":306,"_307":308,"_309":310,"_311":312,"_313":314,"_315":316},{"_327":328},{"_35":331,"_332":333,"_334":335,"_336":337,"_338":339},{"_341":342},{"_121":291,"_345":302,"_346":347,"_56":348,"_264":349,"_350":351,"_352":353,"_354":355,"_356":357,"_358":1565},{"_360":361,"_362":363,"_364":365,"_366":367,"_368":369},{"_372":1567,"_382":1568,"_387":1569,"_401":1570,"_405":1571,"_409":1572,"_413":1573,"_418":1574},{"_374":375,"_376":377,"_378":379,"_380":381},{"_374":384,"_376":385,"_380":386},{"_374":389,"_376":390,"_378":391,"_392":393,"_394":395,"_380":396,"_397":398,"_399":400},{"_374":403,"_376":404},{"_374":407,"_376":408},{"_374":411,"_376":412},{"_374":415,"_376":416,"_380":417},{"_374":420,"_376":421},{"_438":1576,"_444":445,"_264":349,"_121":446},{"_440":441,"_442":443},{"_374":449},{"_452":453},{"_456":457,"_458":459,"_460":461,"_462":463,"_464":465,"_466":467,"_468":469,"_470":471,"_472":473,"_474":475,"_476":477,"_478":479,"_480":481,"_482":483,"_484":485,"_486":487,"_488":489,"_490":491,"_492":493,"_494":495,"_496":497,"_498":499,"_500":501,"_502":503,"_504":505,"_506":507,"_508":509,"_510":511,"_512":513,"_514":515,"_516":517,"_518":519,"_520":521,"_522":523,"_524":525,"_526":527,"_528":529,"_530":531,"_532":533,"_534":535,"_536":537,"_538":539,"_540":541,"_542":314,"_543":544,"_545":546,"_547":548,"_549":550,"_551":552,"_553":554,"_555":556,"_557":558,"_559":560,"_561":562,"_563":564,"_565":566,"_567":568,"_569":570,"_571":572,"_573":574,"_575":576,"_577":578,"_579":580,"_581":582,"_583":584,"_585":586,"_587":588,"_589":590,"_591":592,"_593":594,"_595":318,"_596":597,"_598":599,"_600":601,"_602":603,"_604":605,"_606":607,"_608":609,"_372":610,"_611":612,"_613":614,"_615":616,"_617":618,"_619":620,"_621":622,"_623":624,"_625":626,"_627":628,"_629":630,"_631":632,"_633":634,"_635":636,"_637":638,"_639":640,"_641":642,"_643":644,"_645":646,"_647":648,"_274":291,"_649":302,"_650":651,"_652":651,"_653":654,"_655":656,"_657":658,"_659":660,"_661":662,"_663":664,"_665":666,"_667":668,"_669":670,"_671":672,"_673":674,"_675":676,"_677":678,"_679":680,"_401":403,"_681":682,"_683":684,"_685":686,"_687":688,"_689":690,"_691":692,"_693":694,"_695":696,"_697":698,"_699":285,"_700":701,"_702":703,"_704":705,"_706":707,"_708":709,"_710":711,"_712":713,"_714":715,"_716":717,"_718":719,"_720":721,"_722":723,"_724":725,"_726":727,"_728":729,"_730":731,"_732":733,"_734":735,"_736":737,"_738":739,"_740":741,"_742":743,"_744":745,"_746":747,"_748":749,"_750":751,"_752":753,"_754":755,"_756":757,"_758":759,"_760":761,"_762":763,"_764":765,"_766":767,"_768":769,"_770":771,"_772":773,"_774":767,"_775":776,"_777":275,"_778":779,"_309":310,"_780":781,"_782":783,"_784":785,"_786":787,"_788":789,"_790":791,"_792":793,"_794":795,"_796":797,"_798":799,"_800":801,"_802":803,"_804":805,"_806":807,"_808":809,"_810":811,"_812":813,"_814":815,"_816":817,"_818":819,"_820":821,"_822":823,"_824":825,"_826":827,"_102":828,"_829":830,"_831":832,"_833":834,"_835":836,"_837":838,"_839":840,"_329":841,"_842":843,"_844":845,"_846":847,"_848":849,"_850":851,"_852":853,"_854":855,"_856":857,"_858":859,"_860":861,"_862":863,"_864":865,"_866":867,"_868":869,"_870":871,"_872":634,"_873":874,"_875":876,"_877":739,"_878":879,"_880":881,"_882":883,"_884":885,"_886":887,"_888":889,"_890":891,"_892":622,"_893":314,"_894":895,"_896":314,"_897":312,"_898":899,"_900":901,"_902":903,"_904":905,"_906":907,"_343":295,"_370":908,"_909":910,"_911":912,"_913":914,"_915":916,"_917":918,"_919":920,"_921":922,"_923":924,"_925":926,"_927":928,"_929":930,"_931":932,"_933":934,"_935":936,"_937":938,"_939":940,"_941":942,"_943":944,"_945":946,"_405":407,"_947":948,"_949":950,"_951":952,"_953":954,"_955":956,"_957":958,"_959":960,"_961":962,"_963":964,"_387":389},{"_456":966,"_967":457,"_968":969,"_970":971,"_972":973,"_974":975,"_976":977,"_978":979,"_466":980,"_981":982,"_480":481,"_983":984,"_985":986,"_987":988,"_989":990,"_510":991,"_498":992,"_516":517,"_522":523,"_993":994,"_542":995,"_996":997,"_998":999,"_1000":1001,"_1002":1003,"_1004":1005,"_1006":1007,"_1008":1009,"_1010":1011,"_1012":1013,"_1014":1015,"_569":570,"_575":1016,"_577":1017,"_1018":1019,"_1020":1021,"_1022":1023,"_418":420,"_604":605,"_608":1024,"_1025":958,"_617":618,"_629":630,"_643":644,"_1026":1027,"_1028":1029,"_657":658,"_1030":1031,"_1032":1033,"_665":666,"_1034":1035,"_1036":1037,"_1038":1039,"_1040":1041,"_1042":1043,"_1044":1045,"_1046":1047,"_1048":1049,"_1050":1051,"_1052":1053,"_1054":1055,"_1056":1057,"_768":769,"_770":1058,"_1059":1060,"_1061":1062,"_784":785,"_1063":618,"_808":809,"_1064":1065,"_1066":1067,"_1068":1069,"_1070":1071,"_1072":1073,"_824":825,"_826":1074,"_1075":785,"_844":1076,"_1077":1078,"_1079":1080,"_1081":1082,"_1083":646,"_852":853,"_862":863,"_864":865,"_305":306,"_1084":459,"_1085":1086,"_1087":1024,"_1088":1089,"_893":314,"_1090":1091,"_896":1092,"_1093":1094,"_1095":1096,"_370":1097,"_1098":1099,"_917":918,"_1100":946,"_933":1101,"_1102":1103,"_1104":1105,"_1106":1107,"_1108":1109,"_943":1110,"_1111":1112,"_945":946,"_1113":1114,"_1115":1116,"_1117":1118,"_90":1119,"_1120":1121},{"_1456":1582,"_1454":1583,"_1452":1584,"_9":1585,"_1484":1586},{},{},{},{},{},"minervaUser",{"_1589":1590,"_1591":1592,"_1593":1594,"_1595":1596,"_1597":1598,"_1599":1600,"_1601":1175,"_1602":1603,"_1604":1605,"_1606":1607,"_1611":1612,"_1614":1175,"_1615":1598},"annualDiscountPercentage",25,"basicAnnualPrice","$19.00 USD","googleCountryOffer","R6,000","minimumMonthlyPrice","$5","minimumMonthlyPriceCurrency","USD","paidTrialAmount","$1","paidTrialMonths","posProPriceUsd","$89","posRetailLocations","1,000","promoAmount",{"_1608":1173,"_1136":1598,"_1609":1610},"amount","currencySymbol","$","signupTypes",[1613],"paid_trial_experience","trialLength","usd","articles",[1618],{"_1619":1620,"_158":1621,"_1446":1622,"_332":1623,"_1624":1625,"_1626":-5,"_1627":1628,"_123":1630,"_1631":1632,"_1633":1634,"_1635":1636,"_1640":1641,"_1647":1648,"_1658":1659,"_1660":1661,"_1662":-7,"_1663":-7,"_1664":-7,"_1665":1666,"_1667":1625},"__typename","Article","gid://shopify/Article/385824817186","influencer-generated-content","How to Work with Influencer-Generated Content to Offer Product Photography as a Service to Your Clients","publishedAt","2020-08-05T02:00:00Z","image","tags",[1629],"Grow Your Business"," $\"influencer$ \n

If you work with merchants to create, launch, or update an ecommerce website, you know that high-quality content can make or break the project. Regardless of all the efforts that go into designing a beautiful store, unappealing content can ruin the entire experience.

Content builds trust, and trust leads to conversion.

The best ecommerce experience usually blends user-generated/influencer-generated lifestyle content with classical plain background product photography. Let me illustrate the distinction between the two with an image:

On the left, we see the product in real life context, while on the right, we see a descriptive view of the product.

This article will walk you through how lifestyle content can be more valuable than classical product photography. You’ll learn how you can build a content pipeline of micro-influencers on Instagram, and offer product photography as a service to clients. I will cover some fundamentals to help you succeed in terms of why influencer-generated content (IGC) is valuable, how to pitch the service to your clients, and how to price it.

$\"Template$

\n\n

The perceived value of influencer-generated content

How to position IGC product photography as a service for your clients

Pricing

How to work with influencers to create content for your clients

The perceived value of influencer-generated content

As a partner, you’re probably always looking for alternative ways to create value for the merchants that you serve. After all, by being able to offer more value, you can earn additional revenue and make your clients happier.

It turns out that IGC has high perceived and real value for any B2C Shopify merchant. This is because:

Product photography is expensive, while IGC is not. IGC is a great way to lower photography costs.
IGC typically outperforms studio-quality content when it comes to conversions in your client’s Facebook or Instagram ads. Merchants invest considerable sums of money into these marketing channels, so the better the content performs, the higher their return on investment (ROI).
Influencers generally have good taste, meaning they will put your client’s product in visually appealing scenarios.

\"IGC has high perceived and real value for any B2C Shopify merchant.\"

In short, IGC can help reduce your client’s expenses while increasing their overall marketing ROI.

Before continuing, there are a few things to keep in mind when it comes to IGC.

1. IGC does not replace catalog photography

IGC offers an in-context view of the brand, but it does not replace product photography, which gives shoppers a descriptive view of your product.

Here is how David’s Tea uses influencer-generated Photography on their ecommerce website:

In this case, David’s Tea uses lifestyle photography to let the visitor know how the company can fit into their lifestyle (at breakfast, holidays, or while working).

And here is how they use catalog photography throughout their navigation:

In this scenario, David’s Tea uses typical product photography to facilitate the visitor’s choice. The tea is presented on a neutral background with a standard format, allowing the user to examine teas based on their appearance.

You should stick to standardized catalog photography for a product’s main image. You can use IGC to create context and tell a story when needed otherwise.

\"You should stick to standardized catalog photography for a product’s main image. You can use IGC to create context and tell a story.\"

You might also like: Product Photography Tutorials—Master Ecommerce Images with These 6 Post-Production Techniques.

2. IGC is trustworthy and relatable

Think of influencer-generated content as a way to add texture to a merchant’s website. It makes your brand more relatable and authentic. Use it across the whole shopping experience on which you have influence as a partner.

You might also like: 10 Ways to Establish Trust on Ecommerce Sites and Apps.

3. IGC does have its Limits

Influencers are creative, which is an asset to your client. However, this desire for creativity can make it hard for you to ask for very specific content guidelines. This is something to keep in mind when working with creators.

How to position IGC product photography as a service for your clients

As I previously mentioned, IGC allows merchants to reduce their content costs significantly, while enhancing the buyer’s journey. A content library of lifestyle product shots is a tangible asset to give to a client. It is a value add which will keep you top of mind.

Your pitch as a partner to a merchant is:

You get a better website experience
You get fantastic content you can reuse anywhere on the web
You get to cut content production costs

Pricing

Pricing your influencer-generated content service can be tricky. A good rule of thumb is to aim for a gross profit margin anywhere from 60 percent to 75 percent. Relationship management and collaboration costs will make up almost all of your costs.

\"A good rule of thumb is to aim for a gross profit margin anywhere from 60 percent to 75 percent.\"

One thing to note is that the price you pay for each content asset will depend on many factors such as the complexity of the piece (e.g., a video takes more time than a picture) or the creator’s follower count. If content is your main purpose, you should target influencers with a lower follower count, as it will help you keep your costs lower.

Now that you have an understanding of the potential value of IGC, positioning, and potential pricing, we can look at actually working with influencers to generate the content.

How to work with influencers to create content for your clients

The workflow I use to create authentic content with micro-influencers can be broken down like this:

Create content guidelines
Find the influencers
Pitch, negotiate with, and onboard the influencers

I’ll now expand on each of these in more detail.

1. Create content guidelines

When working with any creators, it is crucial to create a document to guide them in creating content for your clients. That being said, this document should not limit their creative output: keep it broad enough to encourage their creative freedom, while including specific non-negotiable requirements.

Your guidelines should include the following:

Product’s unique selling proposition
Brand description
Product positioning
A moodboard (these mood board apps might help)

Our goal with this document is to empower our micro-influencers to create the best content for a given product.

Your guidelines should be short. You don’t want to drown your creators in specific information, which is useless for their creation. I keep them under a page.

Content guidelines example

Here are the guidelines for a fictional merchant that focuses on pets.

Our brand

Our brand helps dogs with arthritis jump, run, and love life again.

Our product is made in the USA with all-natural and organic certified ingredients.

You can check out some reviews of pet owners talking about our product here: [link to any reviews you have].

The format

Show a clear shot of the dog, and the product in a forward-facing position (we must see the brand name).
We need 2 photos, and 1 short video shot (less than 30 seconds). Feel free to be creative with all of these takes. We trust your outside-the-box thinking :)

Moodboard

Please refer to these awesome posts as a source of inspiration to create your content:

[URL to post 1]
[URL to post 2]
[URL to post 3]

The small details

If you post the content to your Instagram, please use the hashtag #ilovepets and tag the post as #sponsored.

If you have any questions, contact me at (your email) , I am your assigned campaign manager :)

Thank you for your help,

[Your Name]

Once you’ve created your guidelines, it’s time to find a few potential influencers.

2. Find the influencers

We are looking for creators to create lifestyle content based on our client’s product.

I recommend you find creators in the micro/nano range with 1,000 to 25,000 followers. These influencers will be more dedicated to creating something meaningful, which leads to a better output.

If you are looking to collaborate with a handful of creators on a given project, you can just do your own manual research to find them. Use the hashtag and location feeds as your starting point on Instagram. Simply identify your creator’s typical hashtag usage (e.g., #mom, #yoga, #fitness, etc.), and get scrolling.

$\"influencer$

When you discover a creator you like, check the Suggested for You widget on Instagram to find other creators like them.

$\"influencer$

You should organize all of your potential collaborators in a spreadsheet. Something simple like this can work:

$\"influencer$

Now that you have a list of potential influencers, you can move on to working on pricing and eventually hiring them to help you with your client’s needs.

3. Pitch, negotiate with, and onboard the influencers

You can think of pitching influencers as a short sales process:

Contact the influencer (send an email or direct message(DM)) to initiate a potential collaboration
Negotiate a rate and specific deliverables
Onboard the influencer, brief them on the project, and gather relevant information

Let’s walk through these three steps.

a. Pitching

I recommend you contact these influencers by email if you can. Email is much easier to scale, automate, and organize with a CRM. However, some of them won’t have an address in their bio or associated with their profile. If they’re a good fit, feel free to contact them by DM.

You might also like: How to Write a Design Brief to Keep Your Web Design Projects on Track.

b. Negotiating

Influencer collaboration prices can vary widely. Prices will change based on the:

Work that goes into creating the visual content
Influencer’s follower count (even if they don’t share your content, there still is an opportunity cost for them)
Niche

We want fresh content, without any consideration for the marketing aspect of influencers. You should narrow the targeting on profiles within the 2,000 to 10,000 followers range. Outside of that range, and you will pay a premium.

Start with a standard offer of $20 per photo and $100 per video. If creators are saying “yes” right away, you can lower your price or demand more product shots. If creators seem hesitant, you can increase the rate or request fewer deliverables. Again, the niche will have a high impact on the cost of collaboration.

If your client’s product is worth $75+, you could also try and strike a product exchange deal.

Remember that all creators are not created equally. I pay significantly higher prices for some of our creators that deliver outstanding results. Client amazement and satisfaction is much more important than saving a few hundred dollars, and you can also build this into the fair pricing for your clients.

\"Client amazement and satisfaction is much more important than saving a few hundred dollars.\"

c. Onboarding

The purpose of onboarding an influencer is to make sure that I have all I need and that they have all they need.

Think of all the data points you require internally and ensure you collect them:

First name
Last name
Instagram handle (@)
Other social media channels
Blog

This should also include specific information relevant to your client’s product (e.g., pet’s name for a pet influencer, or child’s name for a mom influencer).

You can use a form tool such as Typeform or Survey Monkey to capture this information using a standard form all of your influencers fill out, and a tool such as Google Sheets or Airtable to organize all of the entries.

Don’t forget to provide them with the information they need, such as your content guidelines.

Feel free to adjust this to your specific needs and use tools in your current tech stack.

Taking IGC further

Content creators have an audience, whether it be 1,000, 20,000, or 1,000,000 followers. If you treat creators well, they can also be a powerful acquisition channel for your clients. On one side, they endorse products in front of their audience, and on the other side, they create visually stunning content for your clients. I am still blown away by how engaged these micro-influencers can be when you develop great working relationships with them.

It turns out that influencer-generated content creation is a great upsell for your clients, as it blends exceptionally well with all of their ecommerce marketing. Your clients can get great product photos, but you might also be able to expand into offering marketing collaboration through Instagram by building relationships with these influencers as well.

","excerpt","High-quality content can make or break an ecommerce project. Regardless of all the efforts that go into designing a beautiful store, unappealing product visuals can ruin the entire experience. This article will walk you through how you can build a content pipeline of micro-influencers on Instagram, and offer product photography as a service to your clients. You’ll also learn how to pitch the service to your clients and how to price it.","excerptHtml"," $\"influencer$ \n

High-quality content can make or break an ecommerce project. Regardless of all the efforts that go into designing a beautiful store, unappealing product visuals can ruin the entire experience. This article will walk you through how you can build a content pipeline of micro-influencers on Instagram, and offer product photography as a service to your clients. You’ll also learn how to pitch the service to your clients and how to price it.

","seo",{"_1619":1637,"_332":1638,"_1182":1639},"SEO","Influencer-Generated Content and Product Photos for Clients","Learn how to build a pipeline of influencer-generated content through Instagram to offer product photography as a service for your clients.","authorV2",{"_1619":1642,"_19":1643,"_1644":1645,"_1646":1391},"ArticleAuthor","David Morneau","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,-5,-5,-5,1649,-5,1655],{"_1619":1650,"_1651":1652,"_1653":1654},"Metafield","value","[{\"title\":\"How to Boost Your Business’s Revenue with Ongoing Service Retainers\",\"url\":\"partners/blog/service-retainer\"},{\"title\":\"Raise Prices at Your Agency with this Step-by-Step Approach\",\"url\":\"partners/blog/raise-prices-agency\"},{\"title\":\"Why Can't We Be Friends: Finding the Balance Between Marketing and Design\",\"url\":\"partners/blog/why-cant-we-be-friends-finding-the-balance-between-marketing-and-design\"},{\"title\":\"Global Expansion Strategy: Why Partnerships are Key to Winning New Business\",\"url\":\"partners/blog/global-expansion\"},{\"title\":\"Introducing the Next Shopify Partner Accelerator\",\"url\":\"partners/blog/introducing-the-next-shopify-partner-accelerator\"},{\"title\":\"Email Deliverability: 5 Ways to Build a Strong Sender Reputation\",\"url\":\"partners/blog/email-deliverability\"},{\"title\":\"Build Your Ecommerce Business: Livestream\",\"url\":\"partners/blog/19146791-build-your-ecommerce-business-livestream\"},{\"title\":\"5 Retail Industry Trends to Get your Clients Excited about Shopify POS and Offline Selling\",\"url\":\"partners/blog/retail-industry-trends-2017\"},{\"title\":\"What You Missed at Generate Conference 2014\",\"url\":\"partners/blog/18273951-what-you-missed-at-generate-conference-2014\"}]","key","interlinkings_json",{"_1619":1650,"_1651":1656,"_1653":1657},"[{\"title\":\"10 Beautiful Ecommerce Website Color Schemes\",\"tags\":[\"Web Design Tools and Resources\"],\"handle\":\"93130630-10-beautiful-ecommerce-website-color-schemes\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/website-color-schemes_aa512fdf-91cb-4a30-8fa2-3d2c88d28cf1.jpg?v=1566309308&width=1024\",\"imageAltText\":\"website color schemes\",\"modifiedAt\":\"2019-08-20\"},{\"title\":\"How to Build a Shopify App: The Complete Guide\\n\",\"tags\":[\"Shopify App Development\"],\"handle\":\"how-to-build-a-shopify-app\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/how-to-build-a-shopify-app.jpg?v=1614173396&width=1024\",\"imageAltText\":\"How to build a Shopify app\",\"modifiedAt\":\"2021-02-24\"},{\"title\":\"15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups\",\"tags\":[\"Web Design Tools and Resources\"],\"handle\":\"79940998-15-funny-lorem-ipsum-generators-to-shake-up-your-design-mockups\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/lorem-ipsum-generator.jpg?v=1555505887&width=1024\",\"imageAltText\":\"lorem ipsum generator\",\"modifiedAt\":\"2019-04-17\"},{\"title\":\"20 Memorable Web Design Portfolio Examples to Inspire Your Own Website\",\"tags\":[\"Inspiration & Creativity\"],\"handle\":\"web-design-portfolio-inspiration\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/web-design-portfolio-inspiration.jpg?v=1503509907&width=1024\",\"imageAltText\":\"Web design portfolio inspiration\",\"modifiedAt\":\"2019-05-01\"},{\"title\":\"Inclusive Design: 12 Ways to Design for Everyone\",\"tags\":[\"Web Design\"],\"handle\":\"inclusive-design\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/inclusive-design.jpg?v=1521725383&width=1024\",\"imageAltText\":\"inclusive design\",\"modifiedAt\":\"2018-03-23\"},{\"title\":\"How to Manipulate Images with the img_url Filter\",\"tags\":[\"Learning Liquid\"],\"handle\":\"img-url-filter\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/img-url-filter.jpg?v=1515074624&width=1024\",\"imageAltText\":\"img url filter\",\"modifiedAt\":\"2018-01-04\"},{\"title\":\"Create a Marketplace in Less than 8 Minutes with Shopify’s Marketplace Kit\",\"tags\":[\"Shopify News\"],\"handle\":\"shopify-marketplace-kit\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/Partner_blog_hero_image.png?format=webp&v=1655890916&width=1024\",\"imageAltText\":\"Shopify Marketplace Kit hero image\",\"modifiedAt\":\"2022-05-13\"},{\"title\":\"Introducing Online Store 2.0: What it Means For Developers\",\"tags\":[\"Shopify News\"],\"handle\":\"shopify-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/shopify-online-store.jpg?v=1624557750&width=1024\",\"imageAltText\":\"shopify online store\",\"modifiedAt\":\"2021-01-29\"}]","popular_blog_post_json","imageUrl","https://cdn.shopify.com/s/files/1/0533/2089/files/influencer-generated-content.jpg?v=1596542593","imageAltText","influencer generated content","imageClass","createdAt","createdAtRaw","modifiedAt","05 Aug 2020","modifiedAtRaw","pageInfo",{"_1619":1670,"_1671":1672,"_1673":1391,"_1674":1391,"_1675":1672,"_1676":-7,"_1677":-7},"PageInfo","endCursor","eyJsYXN0X2lkIjozODU4MjQ4MTcxODYsImxhc3RfdmFsdWUiOjE1OTY1OTI4MDAwMDB9","hasNextPage","hasPreviousPage","startCursor","nextPageHref","previousPageHref","author",{"_1619":1642,"_1680":1681,"_1682":1683,"_19":1643,"_1644":1684,"_1646":1391},"bio","David is the co-founder and CEO of inBeat, a hybrid micro-influencer marketing SAAS/agency that helps brands scale their marketing efforts. He has helped over 200 DTC brands to date.","firstName","David","https://www.gravatar.com/avatar/e89c9badfcdcd4988be28a63ec4485a8?s=200&d=404","retailMessagesExperiment","retailMessagesExperimentContent",{},"actionData"]

Our virtual cogs are turning. Please note that it can take upto 15 minutes for our email to reach your inbox.

Table of contents

The perceived value of influencer-generated content

1. IGC does not replace catalog photography

2. IGC is trustworthy and relatable

3. IGC does have its Limits

How to position IGC product photography as a service for your clients

Pricing

How to work with influencers to create content for your clients

1. Create content guidelines

Content guidelines example

2. Find the influencers

3. Pitch, negotiate with, and onboard the influencers

a. Pitching

b. Negotiating

c. Onboarding

Taking IGC further

Our virtual cogs are turning.
Please note that it can take up
to 15 minutes for our email
to reach your inbox.