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$\"Alexander$

When French Metro’s website crashed, Alexander Hunt saw it as a “fortuitous” turn of events.

Strange? Perhaps for a website builder. But Hunt saw it as chance to breathe new life into the antique shop he loved so much.

He’d been trying to convince his parents, the owners of French Metro Antiques, to replace their outdated website, which hadn’t seen the light of an update for a few years.

But the couple was dragging their feet. They had already discussed revamping the site a few time over, but were waiting for the right time.

“Nobody likes to dig into that type of project,” Hunt explained. “So, when the site crashed, it was like, ‘Okay guys, now you have to build a new website.’”

Despite living thousands of miles away in India, Hunt jumped at the opportunity and brought on his partner and digital brander Udhara De Silva; the two hatched a plan to professionally pitch his parents.

“We went through the same process any other digital agency would go through,” De Silva explained. “Because French Metro had certain customizations necessary for the kinds of transactions they do, the way they quote, and the way they do shipping quotes, we had to do a lot of background research to figure out exactly what they needed before we could settle on Shopify.”

While the pair were treated like any other team vying for a client’s business, their competitive edge was Hunt’s intimate knowledge of the business. They won the contract and worked remotely to reimagine French Metro, capturing the elegance and tradition of the bricks and mortar store, but also helping the business further capitalize on its unique and growing online presence.

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Fluent in French antiques

$\"Alexander$ Located in Fayetteville, Arkansas, French Metro imports one-of-a-kind French antiques that range from the 17th century to the 1930s art deco period. It’s a family business, run primarily by Hunt’s mother, who speaks fluent French, and father, who is well-versed in art history and a talented woodworker.

Opened in 1999, the business largely revolves around annual pilgrimages to France; the goal is to find the finest in French antiques and over the years, the business has grown in clients, products, and quality.

“It’s unique among other antique stores because French Metro hand selects each and every piece,” Hunt explained.

Over the past decade, French Metro has acquired national and international clients who increasingly buy antiques through their online store. Roughly, 40 per cent of sales are made online, and the owners wanted to ramp up that side of the business even further; their new goal is to hit 50 per cent digital sales.

With such a unique stock of products sold both online and offline, and owners who are out of the country roughly three months of the year, finding one system to streamline their online and offline sales was the biggest challenge for Hunt and De Silva.

POS to the rescue

Despite French Metro’s organic growth in digital customers, the antique shop was a bit stuck in old school ways; the owners were still doing transactions by hand.

“We always just used paper,” Hunt said with a chuckle. “Because the average sales price is quite high, you might only have one or two sales a day, so it made sense to use paper.”

Enter Shopify POS.

Able to accept any type of payment with no training necessary, the solution was perfect for the store owners, who could easily keep an eye on inventory from anywhere.

“My parents are in France on a buying trip right now, their employees are in the shop making sales, and they’re able to keep a pulse of what’s going on in the business using their iPhones, which is incredible.”

$\"Alexander$ Hunt and De Silva added a retail package to their POS subscription, which integrated French Metro’s online and in-store sales, automatically updating their inventory in real time. This was especially important for French Metro, which only sells one of everything. Often when the owners return from a buying trip, they have customers waiting at the door — some would even fly in for the event, and many would wait with bated breath online.

\n\n

\n
If somebody bought something in the store, employees couldn’t get to the website fast enough to show that it was sold.
\n
Alexander Hunt
\n

“If somebody bought something in the store, employees couldn’t get to the website fast enough to show that it was sold,” Hunt explained.

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One of a kind antiques need one of a kind solutions

The uniqueness of the store and its products meant challenges and solutions continued to be one of a kind for the two-man team.

Because French Metro often returns to Arkansas with hundreds of new items after a buying trip, none of which are a duplicate, uploading products has been a nightmare in the past. The guys added a bulk uploading option, which became a huge time saver for their clients.

“We could upload the entire inventory from a spreadsheet and it would just automatically create the item on the website,” De Silva explained.

Hunt and De Silva also completely customized the online store’s navigation structure to reflect more searchable terms that also helped optimize French Metro’s SEO. They reduced the number of navigation terms, and instead relied heavily on tags and search functionality. Whenever French Metro’s owners uploaded a new item, certain words in the description would automatically be selected, adding the item to various collections. $\"Alexander$ Looking for something from the 19th century? Perhaps you want to search all pieces made of oak? By simplifying the range of terms and the number of collections, De Silva and Hunt made the search function more user-friendly for both their clients and French Metro’s customers.

Finally, Hunt and De Silva created custom buy buttons in the event a product was sold out; a sentence would appear saying, ‘I’m interested in finding a piece like this,’ and an email would be sent to the owners. French Metro does offer personal shopping for certain upscale clients, but with a list in hand of what’s hot with digital shoppers, the couple can now keep an eye out while buying in France.

“Usually for high value objects, it’s a very relationship-based sale,” De Silva explained. “But what we’re doing is opening up a whole new market to people, who would otherwise just search for antiques on Pinterest.”

$\"Alexander$ Even if a potential customer was searching for antiques on Pinterest, they can now find French Metro, thanks to Hunt and De Silva; the store has already seen one major sale through the social media site, after a client in New York pinned an antique wine barrel for a wine cellar redesign.

“French Metro really sees the value in selling online,” Hunt added. And, because of the unique and high-end – at times museum-quality – products, buyers are increasingly international.

Signature shipping

That’s why Hunt and De Silva saw high value in improving the shipping aspect of French Metro. Currently, the shop ships their antiques all over the United States, and finding ways to easily get clients past the guesswork of how to ship was paramount for the team.

“French Metro sometimes ships pieces that are 9-feet tall, so it’s not like they can just use Fedex,” Hunt said.

$\"Alexander$ Originally, the company gathered quotes manually from several sources. “We managed to figure out a way with Shopify to use the shipping option but with custom shipping quotes, where clients could request a quote for shipping.”

The customization not only reduces how much energy French Metro’s staff puts into shipping, but also helps better guide customers through the shipping process.

How to train a parent

$\"Alexander$ Despite finding solutions in shipping, POS, and search functions, De Silva and Hunt did face one unexpected challenge: training Hunt’s two parents to use their new ecommerce site and all its new functions.

“It was more like addressing their anxiety rather than an actual gap in knowledge. We were kind of psychologists in that way,” Hunt said with a laugh.

Despite being new to the platform, the owners of French Metro caught on quickly with the help of two tutorials, one covering the online side of the business, and the other going over in-store and POS specifically. Hunt and De Silva even did the one-hour sessions via Skype, and Hunt’s parents were Shopify whizzes by the end.

“Because the system is quite intuitive, they feel comfortable playing around with the system,” De Silva added. “We hear stories all the time about how they’ve used Shopify in a new and exciting way.”

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$\"7$

Six a.m. — wake up, squeeze in an hour of work on client number one’s website.

Eight a.m. — commute to full-time job (it pays the bills and the people are nice).

Lunch — squeeze in 20-minute phone conversation in order to convince client number two that “no, the type does not need to be bigger.”

Five p.m. — drive home and make dinner for self/significant other/child/cat-child.

Seven p.m. — squeeze in as many hours as possible on client number three’s project.

11p.m. – bedtime...if you’re lucky.

Wake up. Repeat.

It’s a lifestyle familiar to most freelancers still working some form of nine-to-five job – a carefully crafted patchwork that seamlessly weaves together life, work, and freelancing.

Whether you’ve been dreaming of making design your full-time job, or you work for a big agency and want to try your hand at your own personal brand, starting a freelance business can be daunting.

Knowing where to start, how to manage your time, and when to use some business savvy can save you from common pitfalls many first-time freelancers encounter. To help you get started, here are a few tips to transform you into your best freelancing-self (I call that becoming a freelancing ninja), even while still working a full-time job.

You might also like: My First Year as a Freelancer

1. Keep yourself organized

It sounds easy, but staying organized can be an insanely difficult task. This is especially true when you’re already working a nine-to-five job that takes your focus away from the freelance projects you’re just itching to work on.

A great way to stay organized is to plan the days you want to work on your side project in advance . Tools like Evernote and Google Keep can help you schedule your days by organizing your notes, tracking to do lists, and filing reminders for various projects.

If you’re particularly prone to procrastination, pre-determine how much time you’ll allot to each task. Designers often groan about the difficulty of accurately estimating how much time a project will take them. If that sounds familiar, check out this detailed list of strategies that can help you gauge how much time you’ll need for design projects.

2. Find mentors

Not sure what to charge as an hourly rate? Need help with polishing your sales pitch? Want to develop your personal brand? There’s no better way to figure out how to actually become a successful freelancer than seeking out some mentorship from someone who’s been there. Find someone with years of experience who can impart some wisdom to help not only with day-to-day operations, but to encourage you to see the big picture.

But finding the right mentor can be a bit of a challenge. Try reaching out to former professors, colleagues, or even a boss with whom you’ve maintained a positive relationship. If no one comes to mind right off the bat, seek out your local professional association. Some provide mentoring services and can hook you up with monthly meetings or casual gatherings where freelancers get together, brainstorm, and discuss challenges they’ve come up against.

If you’re still stuck, check out some of the amazing literature that already exists online; professional organizations like the UK Web Design Association or America’s association for design offers freelancers all kinds of professional development resources. Or, download Shopify’s Grow book, aimed at helping designers and developers advance their business.

3. Learn when to say no

There are many designers who will tell you to take as many jobs as possible when you’re first starting out, and there is a serious element of truth to this idea. In the beginning, no job is below you. But, if you’re suddenly swamped by job requests, you need to think critically about what you take on.

Similar to the way your clients hire you, you need to consider what kind of clients you want to work for. Clients who are searching for your special, niche talents are valuable because their projects serve some of your needs, too. If you’re mutually excited about the project, the process and end product will turn out way better than you could have imagined.

4. Maintain relationships

Word of mouth is a great way to continue that steady stream of freelancing gigs. Maintaining positive relationships with past and present clients is key to making sure your reputation continues to be stellar. Simple tricks like sending thank you notes at the end of a job, regularly checking in with larger clients who might need more work in the future, or creating room for open dialogue and positive communication during a job can make all the difference.

You might also like: How Building Customer Relationships Will Help You Create a Million Dollar Business

5. Know your limits

Balancing freelancing gigs with a full-time job means burnout is always around the corner. Don’t make the rookie mistake of completely running yourself into the ground. Realize you also need to make time for yourself and that trying to balance too many things can actually lower your productivity. That amazing client you’ve been dying to work with could be just around the corner, and you never want to be too tired, sick, or busy to take them on.

Sticking to an exercise routine, eating healthy, or even practicing mindfulness will not only help you manage burnout, but build towards success.

6. Communicate

When balancing work and freelance, communication is key.

Some clients might believe that because you’re a freelancer, they can have access to you 24 hours a day, seven days a week. Nip that in the bud right away by explaining your work situation and setting some ground rules in advance of starting a new project.

Explain to potential clients when they can expect to hear from you, when you’re able to read and reply to emails, and when you’ll be offline. During projects, make sure you communicate clearly about expectations and when you believe something will be done, and offer plenty of updates. The more you leave the door open for communication, the better overall experience your client will have.

7. Taxes, taxes, taxes

Just because you’ve got that cushy nine-to-five doesn’t mean you can’t get nailed for improperly filing taxes for your side gig. This can get tricky depending on where you live, but the overarching idea is that you need to be well-organized. Keep any receipts or invoices, track how much you’re being paid per project, and know any business expenses you can deduct.

Also, it’s helpful if you put aside a chunk of change from each paycheque for tax purposes so that you’re not steamrolled come tax season. Full-time freelancers, or those heading in that direction, should further contribute to an RRSP or 401(k) (saving for your future, even if it’s a virtual one, is important).

TurboTax has lots of advice for freelancing Canucks, while Crunch focuses specifically on helping freelancing Brits with their accounting and finances. Americans shouldn’t wait until spring to realize how taxing figuring out deductions can be.

\n\n

These are just a few ideas to help you get started on your road to becoming a freelancing ninja. Good luck!

You might also like: Starting Your Own Web Design Company: How to Freelance, Find Clients, and Grow Your Business

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