Growing at a rate of 5.7% per year, the stickers market is projected to reach a valuation of $7.1 billion by 2030. From fun stickers on water bottles and laptops to functional stickers in the office, customers are shopping for stickers, and many ecommerce brands are answering the call.
This surge in sticker popularity isn't just a trend; it's a reflection of how people express themselves and connect with brands. They offer a tangible, affordable way to personalize belongings, showcase interests, and support businesses. From quirky illustrations and witty slogans to minimalist designs and brand logos, stickers are a powerful form of visual communication, both online and offline.
This widespread appeal makes them a valuable asset for businesses looking to boost brand visibility, engage with their audience, and drive sales. Whether you sell stickers as your primary product or your business wants to use stickers as promotional materials, here are some ideas you can use as sticker inspiration to get your sticker operation running.
26 sticker design ideas
- Logo stickers
- Seasonal stickers
- Commemorative stickers
- Collaboration stickers
- Pet stickers
- Motivational stickers
- Laptop stickers
- Food stickers
- Pop culture stickers
- Funny stickers
- School stickers
- Fantasy stickers
- Sport stickers
- Travel stickers
- Cute stickers
- Plant stickers
- Hobby stickers
- Collectible stickers
- Office stickers
- Bumper stickers
- Typography stickers
- Retro stickers
- Progress stickers
- Aesthetic stickers
- Drink stickers
- Emoji stickers
Companies use stickers as a cost-effective way to create community and build brand awareness around their products and services. Plus, customers can put stickers wherever they want for their own personal touch. Let’s explore some ideas for stickers you can create around your brand or sell as a standalone product:
1. Logo stickers
You put a lot of design hours into your logo—don’t let that time go to waste. Logos are a great way to bring your brand’s visual design into the real world. Put a logo sticker on product packaging or hand them out to customers so they can stick them on accessories or laptops to promote their love for your company.
2. Seasonal stickers
Celebrate any time of the year with holiday-themed and seasonal stickers. Reimagine your brand image around Christmas or winter imagery—envision your logo or products dressed up with a scarf and mug of hot chocolate. Or celebrate a holiday like Pride Month by creating custom stickers of your brand, with your colors swapped for a rainbow gradient. Big Moods is just one example of an ecommerce business that sells stickers themed around holidays.
3. Commemorative stickers
Big company milestone coming up? Anniversaries and company celebrations are a great time to create custom brand stickers to promote your achievements. Jazz up your logo with confetti and streamers, or task your designers to create a custom sticker for each of your employees, products, or eras to promote team spirit.
4. Collaboration stickers
Want to sell stickers for your brand but bored of your usual designs? Reach out to an artist and collaborate on a new line of stickers together. The artist can bring their unique sensibilities to your branding to create something fresh and exciting—and they’ll introduce all of their current followers to your brand in the process.
5. Pet stickers
Whether it’s puppies, kittens, or baby bunnies, animal stickers can be a huge hit. Have a little fun as a company by creating custom pet illustrations for your employees. For that matter, you could create an entire shop for pet owners who want their furry friends made into custom stickers.
6. Motivational stickers
Show your support for your customers with stickers that offer inspiration and affirmations. Stickers that offer positive energy are perfect for a gym clothing company or social movement organization. Brands like these can give out stickers to inspire their customers to keep at it when it comes to trying hard things.
7. Laptop stickers
The blank space on the back of laptop screens is prime real estate for stickers—and your brand logo or sticker design could fill the space. Popular sticker designs for laptops are often funny or showcase particular interests, and some cool stickers even integrate with the computer’s branding. Get creative with design ideas, and you may start seeing them pop up on laptops in coffee shops and offices.
8. Food stickers
Everyone has a favorite food, and what’s more fun than showing it off with food art? Try out Taco Tuesday stickers for the office, or design custom food sticker sheets to sell online. For an ecommerce company selling snacks or food items, creating a sticker design for each of your offerings will leave a lasting impression when customers receive them in their shipments.
9. Pop culture stickers
Highlight popular culture references and current happenings with stickers that show your customers you’re current on trends. Go for quotes and memes you can convert into sticker designs that will get people talking. This is a great idea for businesses that want to connect with their community and tap into cultures relevant to their brand.
10. Funny stickers
Come up with sticker ideas that get a laugh and you could win customers. Don’t be afraid to make fun of your brand and get silly. Brainstorm around your brand culture to find relatable quirks about your niche, or pull from your community to find what will get your potential customers rolling.
11. School stickers
The educational journey has plenty of milestone moments that are easily stickerable. Create stickers of school supplies or stickers that students can put on their personal items like backpacks and notebooks. Created By Christine’s motivational sticker calendar helps teachers track teaching milestones and offers positive motivation through the school year.
12. Fantasy stickers
Witches, wizards, dragons, and elves—fantasy stickers are a fun way to capture your nerdy customer base using mythical creatures and magical vibes. Create stickers based on celestial bodies or medieval imagery, or completely reimagine your brand in a fantastic way to capture the attention of fantasy enthusiasts.
13. Sport stickers
If you want to connect with an avid community of enthusiasts, try sports stickers. For instance, look at how a company like Turtle’s Soup depicts cutesy characters like a golf ball on his way to the green or a tennis ball and tennis racquet happy to meet each other. Tap into the energy of baseball, basketball, football, and more to create stickers that resonate with fans.
14. Travel stickers
Travel stickers are a fun way for customers to show where they’ve traveled around the world or represent their favorite places. You can make custom sticker designs on locations that are meaningful to your company using landmarks and images relevant to those locations. Location-based stickers are perfect for decorating water bottles to show support for local businesses in a community.
15. Cute stickers
Some of the most popular sticker designs are cute versions of characters or objects. Try a sticker design with your brand identity or products redesigned to be adorable. You can also create a custom character to build a culture around. Look to Milkteanco for inspiration on how to turn custom characters into a full line of super-cute sticker sheets.
16. Plant stickers
Nothing livens up a space like house plants or flowers—and plant stickers are the next best thing. Try ideas like sticker sheets of popular flowers or potted plants that can personalize a journal entry. Try giving your brand a floral facelift for an aesthetic overhaul, or create a sticker sheet that lets you mix and match plants to pots for a personalized garden experience.
17. Hobby stickers
Creating hobby-themed stickers is a great idea if you want to cater to communities in your chosen industry. Stickers with phrases like “Painting Rules!” can help show solidarity with a hobby community, or an ecommerce store selling coffee supplies can easily create stickers around coffee implements for enthusiasts.
18. Collectible stickers
Limited-run stickers are a fun way for a small business or online store to turn their stickers into a valuable item. Collectible stickers offer a chance to go all out with design and print quality and maybe charge a little extra for their rarity and quality.
19. Office stickers
Try creating stickers that have some utility in an office or workspace—for instance, stickers a team can put on a calendar to indicate important deadlines. You can make them fun and witty or professional and simple to capture your target office culture and allow for some personal expression in the workplace.
20. Bumper stickers
A bumper sticker is a driver’s way of sharing what they love with the world. Why not create branded bumper stickers for your customers to show off their passion for your company? Don’t feel limited by the traditional rectangle shape—go for big, small, or any shape you want. Remember your design should be readable from a distance and in a short time as drivers speed past.
21. Typography stickers
If your brand has its custom font, this type of sticker is a no-brainer. Create stickers of each letter in the alphabet using a specific font, giving customers endless possibilities for personalization. Letter stickers are a great way to give your customers creative freedom while building brand recognition around your custom typography.
22. Retro stickers
Consider your demographic and determine what “retro” means to them, then craft stickers that give a nostalgic or old-timey feel. You can even convert your logo or brand identity into a retro look using a retro color theme. Sticker Planet, for example, released a line of “Stinky Sniffers” to harken back to the scratch-and-sniff stickers popular in the 1970s and ’80s.
23. Progress stickers
Help your customers celebrate milestones and track goals with stickers that track days or record achievements. Like a teacher giving a student a gold star for doing their homework, you can motivate customers with flashy check marks and celebratory messages for when they’ve completed a job well done.
24. Aesthetic stickers
Highly designed stickers—whether with minimalist designs and clean lines or flashy graphics and eye-catching colors—are a great way to capture the attention of design-minded shoppers. Consider hiring an artist or designer to come up with a look for your stickers that beg to be put on laptops and suitcases.
25. Drink stickers
Boba tea, coffee, protein shakes—there’s a community for every kind of drink. Plus, drink-themed stickers have the perfect place to go: right on the cup or bottle.
26. Emoji stickers
Reaction stickers that express surprise, shock, anger, or joy are a fun way to spice up documents or show off a person’s most common mood. Consider if your brand has a mood and you might be able to come up with an expression sticker that matches your vibe.
Sticker design ideas FAQ
How do you make a design for stickers?
To make a design for printable stickers, you can use design software such as Adobe Illustrator or Photoshop. Consider the size of your design, what paper you will use, and how you will print the stickers as you develop your design.
How do you make good-looking stickers?
To make good-looking stickers, follow the core design principles of typography and color theory to ensure the imagery and words are clear and attractive. High-quality paper and cutting tools make stickers look professional whether you use a print shop or DIY it.
Is there an app to design stickers?
You can use professional design apps such as Adobe Illustrator to make a sticker design, or you can use free sticker design tools such as Sticker You, which will let you manipulate images, add text or colors, and choose paper quality and specify cut.
