Football commerce

Football commerce without boundaries

Learn how a modern commerce platform can convert more checkouts, enhance the fan experience, and unlock new revenue streams

In this free guide, you’ll learn:

Insights

Dig into the biggest opportunities in sports retail — like meeting fans where they already are, from in-store and online to overseas and on social.

Case studies

Don’t just take our word for it. Learn from clubs and retailers seeing a 77% checkout conversion rate on mobile, and more.

Thought leadership

Exclusive industry insights on where football commerce is headed, from AI-driven operations to VR-powered fan experiences.

When you launch a new shirt, you want to be able to sell thousands within hours. The custom shirt builder is on every possible touchpoint throughout the game shirt journey.

Gauthier Vervaeke, Merchandise & Ecommerce Manager, Club Brugge

Why clubs and sports retailers are switching commerce platforms for more flexibility, innovation, and ease of use

77%

average checkout conversion rate for Club Brugge after moving to Shopify

25%

conversion rate increase after goalkeeper gloves brand T1TAN migrated to Shopify

Unlock winning strategies for football clubs with the ultimate sports commerce playbook