Shopify logo

Driving online traffic doesn't have to be difficult.

Get our free playbook of marketing tactics for bringing new customers to your online store.

By entering your email, you agree to receive marketing emails from Shopify.

20 free and paid tactics

Get new customers for free with social media comments and direct messages, use the right keywords on your product pages, and 18 other proven marketing tactics.

Broken down for beginners

This playbook was made for beginners with little or no marketing experience. Each tactic is broken down by traffic potential, cost, the potential return on investment, and other factors that make it simple for you to choose the best ones for you.

Easy to execute

Each tactic comes with additional resources to implement them for your Shopify store, from step-by-step guides to case studies chronicling small businesses that have done it successfully.

  • Gymshark
  • Desmond & Dempsey
  • Tentree
  • Kirrin Finch
  • Goodfair
  • Hill House Home

"Since moving my business to Shopify, it has allowed my business to grow in ways that I could not imagine. I've been able to attract a lot more people all over the US and even the world."

CLARA-NICOLE, CLARA-NICOLE & CO.

Start free trial